{"id":54406,"date":"2026-04-09T13:05:30","date_gmt":"2026-04-09T13:05:30","guid":{"rendered":"https:\/\/ebrand.com\/?page_id=54406"},"modified":"2026-04-10T15:32:36","modified_gmt":"2026-04-10T15:32:36","slug":"how-to-take-down-counterfeits-from-temu","status":"publish","type":"page","link":"https:\/\/ebrand.com\/ca\/free-resources\/how-to-take-down-counterfeits-from-temu\/","title":{"rendered":"How to Take Down Fakes from Temu"},"content":{"rendered":"\t\t
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Removing counterfeits from\u00a0Temu<\/span><\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Temu arrived in the US in September 2022 and shot to the top of the app store charts almost overnight. Backed by PDD Holdings, the platform connects shoppers directly with Chinese manufacturers, cutting out the middleman to deliver prices that most competitors struggle to match. That same infrastructure draws in counterfeiters just as readily as legitimate sellers, and brands are the ones left dealing with the fallout.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTake down infringements on Temu today with a free audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Temu<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Getting to grips with how Temu operates makes tackling infringements significantly more straightforward. Several things distinguish it from the other platforms brand protection teams typically deal with.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"founder\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parent Company<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PDD Holdings Inc.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Founded<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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September 2022, Boston, USA\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Employees<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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17,000+ (PDD Holdings)\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Headquarters<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dublin, Ireland (EU entity)\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Temu<\/span> intelligence<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Although Temu registered as a US entity out of Boston, the platform traces directly back to Pinduoduo, the Chinese e-commerce giant that built its dominance through group buying and deep manufacturer relationships. PDD Holdings, which owns both businesses, grew out of that same East Asian ecosystem. In practice, Temu operates as a Chinese company with a Western-facing front: its supply chain runs through Guangdong province, products ship direct from Chinese manufacturers to end consumers worldwide, and sellers stay largely hidden from buyers throughout. That anonymity makes counterfeit sourcing harder to trace, and lets bad actors restock quickly after a takedown.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brands face a serious problem with scale<\/span> while fighting fakes on Temu<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Temu's catalogue spans virtually every product category and refreshes at a relentless pace. The platform grew by competing on price and volume, and that same dynamic creates fertile ground for IP infringement. New listings appear to replace removed ones almost instantly, and sellers encounter little friction when relisting products under slightly different names or descriptions. Running manual reports on a case-by-case basis does not keep up. Regulatory pressure through the EU's Digital Services Act has pushed Temu to improve its enforcement processes, but brands that want real protection still need to take matters into their own hands.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Temu\u00a0<\/span>reporting and takedown tools<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Temu provides manual takedown options, but they require effort and time that most brand protection teams cannot spare at scale. EBRAND automates and accelerates the whole process. Reach out to the team to get started.\n\n<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For products and listings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Go to the relevant product page, select the Report option, pick the intellectual property category, attach your supporting documentation, and submit. Brands managing higher volumes of reports can access Temu's dedicated Brand Portal, which streamlines the process for repeat filers.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For sellers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Temu's seller policies cover trademark infringement, counterfeit goods, and unauthorised brand use. The reporting process varies by market, so check the regional guidelines before submitting to make sure you follow the right steps.\n\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For social content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Temu pours significant budget into social and influencer advertising, running campaigns across TikTok, Instagram, and Facebook. Counterfeiters follow that same playbook to reach buyers. Report infringing content through the IP tools on each individual platform, or use Online Brand Protection to cover every channel from one place.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Additional Resources<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dark Web Search<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s shine a light on the dark web, revealing its risks and solutions in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BIMI Email Verification Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Find out how to boost email engagement and curb phishing in this free BIMI guide.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Online Brand Protection Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want to fight counterfeiting and infringements? Discover the answers in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dark Web Search<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s shine a light on the dark web, revealing its risks and solutions in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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BIMI Email Verification Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Find out how to boost email engagement and curb phishing in this free BIMI guide.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Online Brand Protection Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want to fight counterfeiting and infringements? Discover the answers in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Removing counterfeits from\u00a0Temu Temu arrived in the US in September 2022 and shot to the top of the app store charts almost overnight. Backed by PDD Holdings, the platform connects shoppers directly with Chinese manufacturers, cutting out the middleman to deliver prices that most competitors struggle to match. That same infrastructure draws in counterfeiters just […]<\/p>\n","protected":false},"author":4,"featured_media":54415,"parent":36410,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54406","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow to Take Down Fakes from Temu - EBRAND<\/title>\n<meta name=\"description\" content=\"Who's selling the Temu version of your products? Let's unmask the scammers and get counterfeit listings taken down for good.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/ca\/free-resources\/how-to-take-down-counterfeits-from-temu\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Take Down Fakes from Temu\" \/>\n<meta property=\"og:description\" content=\"Who's selling the Temu version of your products? Let's unmask the scammers and get counterfeit listings taken down for good.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/ca\/free-resources\/how-to-take-down-counterfeits-from-temu\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T15:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/04\/Temu-Thubnail.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"995\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/ca\\\/free-resources\\\/how-to-take-down-counterfeits-from-temu\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/ca\\\/free-resources\\\/how-to-take-down-counterfeits-from-temu\\\/\",\"name\":\"How to Take Down Fakes from Temu - EBRAND\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/ca\\\/free-resources\\\/how-to-take-down-counterfeits-from-temu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/ca\\\/free-resources\\\/how-to-take-down-counterfeits-from-temu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Temu-Thubnail.webp\",\"datePublished\":\"2026-04-09T13:05:30+00:00\",\"dateModified\":\"2026-04-10T15:32:36+00:00\",\"description\":\"Who's selling the Temu version of your products? 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