{"id":56945,"date":"2026-09-24T10:39:50","date_gmt":"2026-09-24T10:39:50","guid":{"rendered":"https:\/\/ebrand.com\/?p=56945"},"modified":"2026-09-24T10:39:52","modified_gmt":"2026-09-24T10:39:52","slug":"the-hacoo-app","status":"publish","type":"post","link":"https:\/\/ebrand.com\/da\/blog\/the-hacoo-app\/","title":{"rendered":"The Hacoo App: How Brands Tackle Counterfeits on Hacoo"},"content":{"rendered":"\n
\n
\n

Key Takeaway:<\/p>\n

Counterfeiters use the Hacoo app and social media to sell fake goods through hidden links. Fortunately, brands that combine social monitoring, solid evidence, and supply chain investigations remove counterfeits on Hacoo before they multiply.\n<\/p>\n<\/div>\n<\/div>\n\n\n\n

The Hacoo app climbed into the top 15 most downloaded apps on Google Play in Spain in January 2025, and social media drove most of that growth. Shoppers post hauls on TikTok<\/a>, share product links on Telegram, and swap tips on X. Counterfeiters noticed the crowds, and they now use the app to sell lookalike products that copy well-known brands at a fraction of the original price.<\/strong><\/p>\n\n\n\n

Here, we’ll explain how the Hacoo app works, how counterfeiters hide their listings on it, and what those listings cost brands and shoppers. It also covers what industry experts and authorities say about the problem and the steps that remove counterfeits on Hacoo. If you want to see if your brand is getting ripped off on this platform, check out our dedicated page<\/a>.<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

What Is the Hacoo App and Why Does It Attract Shoppers?<\/h2>\n\n\n\n

Hacoo, formerly known as Saramart, operates as a mobile shopping app that sells clothing, bags, shoes, watches, and much more at low prices. Users browse the app like any other store, add items to a cart, pay through a standard checkout, and receive confirmation emails. The app’s terms of use describe Hacoo as a sales platform rather than the direct seller, so third-party sellers list most of the products that shoppers see.<\/p>\n\n\n\n

That open structure gives bad actors an opportunity. Counterfeiters look for busy marketplaces where new listings appear constantly, and they use those crowds to reach buyers who want a bargain. Social media multiplies their reach. One creator told El Mundo that she shares product links with a Telegram group of about 8,500 people. For a wider look at how discount apps and superfakes shape Chinese ecommerce, you can find out more from our local expert<\/a>.<\/p>\n\n\n\n

How Counterfeiters Use the Hacoo App to Avoid Detection<\/h2>\n\n\n\n

Counterfeiters work hard to stay out of sight. A brand search on the Hacoo app returns nothing, because sellers avoid brand names in their listings. Buyers reach counterfeit products through direct links from social media or through alphanumeric codes that they type into the search bar. The product images often show altered logos, such as an incomplete mark, which helps listings slip past reviews. Standard keyword monitoring misses this activity because the listings never appear under the brand name.<\/p>\n\n\n\n

TikTok plays a central role in the process. Creators post hauls that show the finished products, and those videos reach thousands of viewers within days. Our guide to TikTok Shop scams<\/a> explains how similar tactics threaten brands on that platform. The people behind these listings rarely reveal themselves, which makes tracing them difficult and lets them restock quickly after a removal.<\/p>\n\n\n\n

What Counterfeiters Cost Brands and Shoppers<\/h2>\n\n\n\n

Spanish authorities seized more than 3.6 million counterfeit products in 2023, with an estimated market value of 149 million euros. That figure rose from 2.6 million products and 121 million euros in 2022, according to Ministry of the Interior data that El Mundo reported<\/a>. The Association for the Defense of the Brand, known as Andema<\/a>, warns that these numbers represent a minimum because many counterfeits never reach an inspector.<\/p>\n\n\n\n

The price gap gives counterfeiters their opening. One buyer told El Mundo that he paid 22 euros on the Hacoo app for sneakers that sell for 120 euros in their original form. Andema stresses that brands lose more than sales. Counterfeiters damage brand reputation, and the legal costs of fighting them add up quickly. Shoppers take a risk too, because counterfeiters answer to no quality standards and offer no guarantee that the product matches what the photo suggests.<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

What Experts and Authorities Say About Counterfeits on Hacoo<\/h2>\n\n\n\n

Industry experts and enforcement authorities discussed Hacoo at the Anti-Counterfeiting Group conference. Their attention shows that the concern has moved beyond social media chatter and into the professional anti-counterfeiting community. The Anti-Counterfeiting Group<\/a> works with brand owners and enforcement bodies, so its conference gives brands a direct view of how peers and authorities respond to counterfeiters who exploit new apps.<\/p>\n\n\n\n

The legal picture remains complicated. A lawyer at ABG Intellectual Property told El Mundo that selling counterfeits can count as both a criminal offense and a civil infringement. Cross-border cases move slowly, however, because courts in one country must contact courts in another, such as China or the United Kingdom. Andema points to the Digital Services Act, which requires online platforms to act diligently against illicit content, including counterfeits. Brands that submit clear reports with strong evidence give platforms what they need to act.<\/p>\n\n\n\n

How Brands Fight Counterfeits on the Hacoo App<\/h2>\n\n\n\n

Effective monitoring starts with the social channels where Hacoo links circulate. Teams track creator posts, Telegram groups, and coded search terms, and then follow that trail to the listings themselves. Our blog on social media monitoring and ad scams<\/a> shows how brands spot impersonators and scam ads on these channels.<\/p>\n\n\n\n

Strong evidence speeds up every step that follows. Screenshots, product images, and test purchases document what counterfeiters ship under your name. Brands then pair that proof with their trademark registrations to file intellectual property complaints on the platforms where the listings and promotions appear, including TikTok and Instagram. Cease and desist letters add pressure when a seller is known.<\/p>\n\n\n\n

Investigations reach the people behind the listings. Counterfeit operations rely on suppliers, warehouses, and shipping routes, so removing a single listing rarely stops a seller who restocks the next day. At EBRAND, we combine our ARGOS platform with online and offline investigations to trace those supply chains. Beyond that our social media protection<\/a> service covers the channels that drive traffic to counterfeit listings.<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

Protect Your Brand from Counterfeits on the Hacoo App<\/h2>\n\n\n\n

Counterfeiters will keep using the Hacoo app and social media to reach buyers as long as their hidden links stay out of view. Brands that wait for the problem to surface lose sales and control of their image every week. Brands that monitor social channels, document evidence, and investigate supply chains take that control back.<\/p>\n\n\n\n

EBRAND detects and removes counterfeits on Hacoo for brands of every size. Visit our dedicated Hacoo page<\/a> to see how the process works, or request a demo to see what ARGOS finds for your brand today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Key Takeaway: Counterfeiters use the Hacoo app and social media to sell fake goods through hidden links. Fortunately, brands that combine social monitoring, solid evidence, and supply chain investigations remove counterfeits on Hacoo before they multiply. The Hacoo app climbed into the top 15 most downloaded apps on Google Play in Spain in January 2025, […]<\/p>\n","protected":false},"author":4,"featured_media":56951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[793],"tags":[],"class_list":["post-56945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-brand-protection"],"yoast_head":"\nThe Hacoo App: How Brands Tackle Counterfeits on Hacoo - EBRAND<\/title>\n<meta name=\"description\" content=\"Counterfeiters exploit the Hacoo app with hidden links and social media hauls. 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