{"id":57911,"date":"2026-03-19T09:30:56","date_gmt":"2026-03-19T09:30:56","guid":{"rendered":"https:\/\/ebrand.com\/blog\/icann85-juridiske-nyheder-foer-den-naeste-runde\/"},"modified":"2026-10-01T12:49:10","modified_gmt":"2026-10-01T12:49:10","slug":"icann85-juridiske-nyheder-foer-den-naeste-runde","status":"publish","type":"post","link":"https:\/\/ebrand.com\/da\/blog\/icann85-juridiske-nyheder-foer-den-naeste-runde\/","title":{"rendered":"ICANN85: juridiske nyheder f\u00f8r den n\u00e6ste runde"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I sidste uge deltog Luc Seufer, Chief Legal Officer hos EBRAND, i <a href=\"https:\/\/meetings.icann.org\/en\/meetings\/icann85\/\" target=\"_blank\" rel=\"noreferrer noopener\">ICANN85<\/a> i Mumbai, det sidste offentlige ICANN-m\u00f8de, f\u00f8r ans\u00f8gningsvinduet for nye gTLD&#8217;er officielt \u00e5bner. Efter 14 \u00e5rs venten var budskabet fra Mumbai utvetydigt. Den n\u00e6ste runde bliver til virkelighed, tidsplanen er bekr\u00e6ftet, og muligheden for varem\u00e6rkeindehavere er reel.<\/p>\n\n<p class=\"wp-block-paragraph\">Her er, hvad du skal vide.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-1-1024x531.png\" alt=\"Dette billede af baneg&#xE5;rden i Mumbai set fra et marked i n&#xE6;rheden illustrerer vores emne: pointer fra ICANN85 i Mumbai forud for den n&#xE6;ste runde af nye gTLD'er.\" class=\"wp-image-53966\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-1-1024x531.png 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-1-300x155.png 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-1-768x398.png 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-1-1536x796.png 1536w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-the-timeline-is-set\"><strong>Tidsplanen er fastlagt<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">ICANN85 var det sidste offentlige m\u00f8de, f\u00f8r 2026-runden af New Generic Top-Level Domains Program g\u00e5r i gang. Ans\u00f8gningsvinduet \u00e5bner den 30. april 2026 og holder \u00e5bent i 15 uger frem til den 12. august 2026.<\/p>\n\n<p class=\"wp-block-paragraph\">N\u00e5r vinduet lukker, g\u00e5r ICANN ind i en behandlingsfase. Hvis antallet af ans\u00f8gninger ligner 2012, alts\u00e5 omkring 2.000 indsendelser, forventes Reveal Day inden ICANN87 i oktober 2026. P\u00e5 Reveal Day bliver alle de ans\u00f8gte strenge offentliggjort samtidig, og konkurrencebilledet bliver synligt for alle p\u00e5 \u00e9n gang. Indtil det \u00f8jeblik arbejder hver ans\u00f8ger i blinde.<\/p>\n\n<p class=\"wp-block-paragraph\">Netop den dynamik g\u00f8r en af rundens vigtigste nyskabelser s\u00e6rlig v\u00e6rdifuld: replacement string.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-the-next-round-replacement-string-a-strategic-safety-net\"><strong>Replacement string i den n\u00e6ste runde: et strategisk sikkerhedsnet<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">For f\u00f8rste gang kan ans\u00f8gerne indsende en sekund\u00e6r streng sidel\u00f8bende med hovedans\u00f8gningen, alts\u00e5 en indbygget plan B. Hvis den prim\u00e6re streng er i konkurrence med andre p\u00e5 Reveal Day, har ans\u00f8geren et begr\u00e6nset vindue til at skifte til sin replacement string, forudsat at den streng ogs\u00e5 er ubestridt. Det er en betydelig tilf\u00f8jelse, for den skaber en vej til delegering, som undg\u00e5r b\u00e5de omkostningerne og forsinkelsen ved en auktion.<\/p>\n\n<p class=\"wp-block-paragraph\">Der er ogs\u00e5 en formel Replacement Period p\u00e5 14 dage umiddelbart efter Reveal Day. I den periode kan ans\u00f8gerne gennemg\u00e5 det offentliggjorte billede og formelt meddele ICANN, at de \u00f8nsker at skifte streng.<\/p>\n\n<p class=\"wp-block-paragraph\">For ans\u00f8gere med en .brand kommer der et ekstra lag af fleksibilitet, som andre ans\u00f8gere ikke har. Brand String Change Requests giver en dotBrand mulighed for at f\u00f8je et beskrivende ord til varem\u00e6rkenavnet som alternativ streng. Modsat den almindelige replacement string beh\u00f8ver den mulighed ikke at blive angivet ved ans\u00f8gningen, og dotBrands f\u00e5r mere tid til at bruge den. Det er en reel sikkerhedsventil og endnu en grund til, at rammerne i 2026 er markant mere venlige over for varem\u00e6rker end sidste gang.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-a-brand-tld-different-in-2026\"><strong>Det g\u00f8r en .brand-TLD anderledes i 2026<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">2026-runden giver ans\u00f8gere med en .brand noget, 2012-runden ikke gjorde: formel anerkendelse og en klart defineret kontraktvej fra dag \u00e9t.<\/p>\n\n<p class=\"wp-block-paragraph\">En Brand TLD er et topdom\u00e6ne, der udelukkende bliver drevet af varem\u00e6rkeindehaveren og dennes tilknyttede selskaber eller licenstagere. Der er ingen forpligtelse til at tilbyde registreringer til offentligheden. Navnerummet er helt og holdent under varem\u00e6rkets kontrol, og det skaber et trygt og sikkert milj\u00f8 for b\u00e5de kunder, partnere og den interne infrastruktur.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-2-1024x531.png\" alt=\"Dette billede af skyskrabere i Mumbai illustrerer vores emne: pointer fra ICANN85 i Mumbai forud for den n&#xE6;ste runde af nye gTLD'er.\" class=\"wp-image-53967\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-2-1024x531.png 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-2-300x155.png 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-2-768x398.png 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-2-1536x796.png 1536w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Afg\u00f8rende er det, at Specification 13 nu automatisk bliver vedh\u00e6ftet Base Registry Agreement. Dette till\u00e6g til Registry Agreement regulerer, hvordan dotBrands fungerer. I 2012 m\u00e5tte de fleste dotBrand-ans\u00f8gere vente m\u00e5neder efter at have modtaget deres standardkontrakter, f\u00f8r Specification 13 var f\u00e6rdig, og det skabte betydelig usikkerhed. Den uklarhed er v\u00e6k. Ans\u00f8gere i 2026 kender de fulde vilk\u00e5r fra starten.<\/p>\n\n<p class=\"wp-block-paragraph\">Berettigelsen bliver fastsl\u00e5et gennem Trademark Clearinghouse. Ans\u00f8gerne skal uploade deres .SMD-fil som en del af indsendelsen og dermed skabe en direkte forbindelse mellem ejerskabet af varem\u00e6rket og berettigelsen til et TLD. Alle ans\u00f8gninger indsendes gennem TAMS, det nye TLD Application Management System, som h\u00e5ndterer hele ans\u00f8gningens forl\u00f8b fra indsendelse til evaluering.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-brands-are-the-biggest-story-ahead-of-the-next-round\"><strong>Varem\u00e6rkerne er den st\u00f8rste historie forud for den n\u00e6ste runde<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">P\u00e5 ICANN Public Forum i Mumbai efterlod ICANNs CEO, Kurtis Lindqvist, ikke meget tvivl om, hvor varem\u00e6rkeindehaverne st\u00e5r i denne runde:<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;The really largest interest groups in this round is brand. Brand owners, brand management is phenomenally large interest in this round. [\u2026] There&#8217;s everything ranging, of course, from trademark protection all the way to infrastructure security.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Fra ICANNs CEO, der er datalog og ikke marketingmand, er det en bem\u00e6rkelsesv\u00e6rdig udtalelse. Den afspejler et reelt skifte i, hvordan det globale milj\u00f8 omkring internetforvaltning i dag ser p\u00e5 .brand-TLD&#8217;er: ikke som prestigeprojekter, men som seri\u00f8s digital infrastruktur.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-dns-abuse-in-the-spotlight\"><strong>DNS abuse i rampelyset<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Den nye gTLD-runde var ikke det eneste store emne i Mumbai. Bek\u00e6mpelsen af DNS abuse fik betydelig opm\u00e6rksomhed hele ugen med flere sessioner om den igangv\u00e6rende Policy Development Process.<\/p>\n\n<p class=\"wp-block-paragraph\">Governmental Advisory Committee har v\u00e6ret tydelig omkring \u00f8nsket om at f\u00e5 sk\u00e6rpede forpligtelser om DNS abuse skrevet ind i betingelserne for den n\u00e6ste runde. Den ambition er velment, men bliver n\u00e6ppe til et krav inden runden. Med den formelle PDP-proces i gang har Final Issue Report bekr\u00e6ftet omfanget af arbejdet. F\u00e6llesskabet er begyndt at engagere sig i processen, i takt med at bekr\u00e6ftelsen spreder sig p\u00e5 tv\u00e6rs af brancher. N\u00e5r det er sagt, kan god politik ikke forceres for at n\u00e5 en ans\u00f8gningsfrist.<\/p>\n\n<p class=\"wp-block-paragraph\">Luc Seufer har som medformand for Registrar Stakeholders Groups DNS Abuse Mitigation Working Group st\u00e5et midt i de dr\u00f8ftelser og har hjulpet med at forme b\u00e5de den analytiske ramme og registrar-f\u00e6llesskabets engagement i PDP&#8217;en. Retningen for politikken om DNS abuse er klar; tidsplanen b\u00f8r tjene kvaliteten af resultatet og ikke omvendt.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-3-1024x531.png\" alt=\"Dette billede af to kolleger, der giver h&#xE5;nd, illustrerer vores emne: pointer fra ICANN85 i Mumbai forud for den n&#xE6;ste runde af nye gTLD'er.\" class=\"wp-image-53968\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-3-1024x531.png 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-3-300x155.png 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-3-768x398.png 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-3-1536x796.png 1536w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-why-now-and-why-ebrand-for-your-next-round\"><strong>Hvorfor nu, og hvorfor EBRAND<\/strong> til din n\u00e6ste runde?<\/h2>\n\n<p class=\"wp-block-paragraph\">Vinduet for at ans\u00f8ge om en .brand-TLD \u00e5bner om seks uger. Forberedelsen af en st\u00e6rk ans\u00f8gning, der lever op til kravene, tager betydeligt l\u00e6ngere end det.<\/p>\n\n<p class=\"wp-block-paragraph\">EBRAND r\u00e5dgiver nogle af verdens mest kendte varem\u00e6rker om, hvordan de beskytter, administrerer og udnytter deres digitale tilstedev\u00e6relse. Vi har opbygget mere end 15 \u00e5rs erfaring i branchen, og vi bliver her. Vores team kombinerer dyb juridisk ekspertise, herunder direkte deltagelse i de ICANN-politiske processer, der former netop denne runde, med de tekniske og strategiske kompetencer til at f\u00f8re en .brand-ans\u00f8gning fra den f\u00f8rste vurdering af mulighederne til delegering og drift. N\u00e5r Luc er medformand for arbejdsgrupper om DNS abuse i ICANN og hj\u00e6lper med at definere de rammer, der styrer den n\u00e6ste runde, er det ikke en tilf\u00e6ldig sidegevinst for vores r\u00e5dgivning. Det er fundamentet for den.<\/p>\n\n<p class=\"wp-block-paragraph\">Ud over selve ans\u00f8gningen st\u00e5r en strategi for nye gTLD&#8217;er aldrig alene. Den h\u00f8rer ind i en bredere dom\u00e6neportef\u00f8lje, der kr\u00e6ver aktiv forvaltning. At overv\u00e5ge for kr\u00e6nkelser, h\u00e5ndh\u00e6ve mod DNS abuse og sikre eksisterende registreringer hj\u00e6lper dig med at holde dit varem\u00e6rkes digitale infrastruktur st\u00e6rk. EBRAND underst\u00f8tter det hele. Fra den dag dit .brand-TLD g\u00e5r i luften, kan vi underst\u00f8tte hver fornyelse, hvert review og hver h\u00e5ndh\u00e6velse, der f\u00f8lger.<\/p>\n\n<p class=\"wp-block-paragraph\">Hvis du som varem\u00e6rkeindehaver overvejer, om 2026-runden er det rigtige tidspunkt at handle p\u00e5, gav Mumbai et klart svar. Tidsplanen er bekr\u00e6ftet, rammerne er mere venlige over for varem\u00e6rker end nogensinde, og vinduet holder ikke \u00e5bent for evigt. Sp\u00f8rgsm\u00e5let er, om du er klar til at rykke, n\u00e5r det \u00e5bner.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Udforsk EBRANDs services til nye gTLD&#8217;er, og se, hvordan vi kan underst\u00f8tte din ans\u00f8gningsstrategi, <a href=\"https:\/\/ebrand.com\/da\/nye-gtlder\/\">lige her<\/a>.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I sidste uge deltog Luc Seufer, Chief Legal Officer hos EBRAND, i ICANN85 i Mumbai, det sidste offentlige ICANN-m\u00f8de, f\u00f8r ans\u00f8gningsvinduet for nye gTLD&#8217;er officielt \u00e5bner. Efter 14 \u00e5rs venten var budskabet fra Mumbai utvetydigt. Den n\u00e6ste runde bliver til virkelighed, tidsplanen er bekr\u00e6ftet, og muligheden for varem\u00e6rkeindehavere er reel. Her er, hvad du skal [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1057],"tags":[193],"class_list":["post-57911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-domain-management","tag-icann-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ICANN85: juridiske nyheder f\u00f8r den n\u00e6ste runde - EBRAND<\/title>\n<meta name=\"description\" content=\"Direkte fra Mumbai giver EBRANDs CLO Luc Seufer os de seneste nyheder fra ICANN forud for den n\u00e6ste runde af nye gTLD&#039;er.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/da\/blog\/icann85-juridiske-nyheder-foer-den-naeste-runde\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICANN85: juridiske nyheder f\u00f8r den n\u00e6ste runde\" \/>\n<meta property=\"og:description\" content=\"Direkte fra Mumbai giver EBRANDs CLO Luc Seufer os de seneste nyheder fra ICANN forud for den n\u00e6ste runde af nye gTLD&#039;er.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/da\/blog\/icann85-juridiske-nyheder-foer-den-naeste-runde\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T09:30:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T12:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/03\/ICANN-85-Next-Round-Thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"995\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zach Mayford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Mayford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/da\\\/blog\\\/icann85-juridiske-nyheder-foer-den-naeste-runde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/da\\\/blog\\\/icann85-juridiske-nyheder-foer-den-naeste-runde\\\/\"},\"author\":{\"name\":\"Zach Mayford\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/da\\\/#\\\/schema\\\/person\\\/0b35ffc4039a499a06b62c5c35b5fe78\"},\"headline\":\"ICANN85: juridiske nyheder f\u00f8r den n\u00e6ste runde\",\"datePublished\":\"2026-03-19T09:30:56+00:00\",\"dateModified\":\"2026-10-01T12:49:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/da\\\/blog\\\/icann85-juridiske-nyheder-foer-den-naeste-runde\\\/\"},\"wordCount\":1224,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/da\\\/blog\\\/icann85-juridiske-nyheder-foer-den-naeste-runde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ICANN-85-Next-Round-Thumbnail.png\",\"keywords\":[\"ICANN\"],\"articleSection\":[\"Corporate Domain Management\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/da\\\/blog\\\/icann85-juridiske-nyheder-foer-den-naeste-runde\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/da\\\/blog\\\/icann85-juridiske-nyheder-foer-den-naeste-runde\\\/\",\"name\":\"ICANN85: juridiske nyheder f\u00f8r den n\u00e6ste runde - 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