{"id":58585,"date":"2026-09-24T10:39:50","date_gmt":"2026-09-24T10:39:50","guid":{"rendered":"https:\/\/ebrand.com\/blog\/hacoo-appen-saadan-bekaemper-brands-forfalskninger-paa-hacoo\/"},"modified":"2026-10-06T11:55:51","modified_gmt":"2026-10-06T11:55:51","slug":"hacoo-appen-saadan-bekaemper-brands-forfalskninger-paa-hacoo","status":"publish","type":"post","link":"https:\/\/ebrand.com\/da\/blog\/hacoo-appen-saadan-bekaemper-brands-forfalskninger-paa-hacoo\/","title":{"rendered":"Hacoo-appen: S\u00e5dan bek\u00e6mper brands forfalskninger p\u00e5 Hacoo"},"content":{"rendered":"\n
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\n

Kort fortalt:<\/p>\n

Forfalskere bruger Hacoo-appen og sociale medier til at s\u00e6lge falske varer via skjulte links. Heldigvis kan brands, der kombinerer overv\u00e5gning af sociale medier, solid dokumentation og efterforskning af forsyningsk\u00e6den, fjerne forfalskninger p\u00e5 Hacoo, f\u00f8r de breder sig.<\/p>\n\n<\/div>\n<\/div>\n\n

I januar 2025 kom Hacoo-appen ind blandt de 15 mest downloadede apps p\u00e5 Google Play i Spanien, og det skyldtes is\u00e6r sociale medier. Brugerne viser deres hauls p\u00e5 TikTok<\/a>, deler produktlinks p\u00e5 Telegram og udveksler tips p\u00e5 X. Det har forfalskerne ogs\u00e5 lagt m\u00e6rke til, og nu bruger de appen til at s\u00e6lge kopier af kendte brands til en br\u00f8kdel af originalprisen.<\/strong><\/p>\n\n

I denne artikel forklarer vi, hvordan Hacoo-appen fungerer, hvordan forfalskere skjuler deres annoncer, og hvad det koster brands og forbrugere. Vi ser ogs\u00e5 p\u00e5, hvad eksperter og myndigheder siger om problemet, og hvilke skridt der skal til for at fjerne forfalskninger p\u00e5 Hacoo. Vil du vide, om dit brand bliver kopieret p\u00e5 platformen, kan du l\u00e6se mere p\u00e5 vores Hacoo-side<\/a>.<\/p>\n\n

\"Dette<\/figure>\n\n

Hvad er Hacoo-appen, og hvorfor er den s\u00e5 popul\u00e6r?<\/h2>\n\n

Hacoo, tidligere kendt som Saramart, er en shoppingapp, der s\u00e6lger t\u00f8j, tasker, sko, ure og meget mere til lave priser. Brugerne kigger rundt i appen som i enhver anden webshop, l\u00e6gger varer i kurven, betaler ved en almindelig checkout og f\u00e5r en ordrebekr\u00e6ftelse p\u00e5 mail. If\u00f8lge appens brugsvilk\u00e5r er Hacoo en salgsplatform og ikke selv s\u00e6lger, s\u00e5 de fleste produkter kommer fra tredjepartss\u00e6lgere.<\/p>\n\n

Den \u00e5bne struktur giver kriminelle en mulighed. Forfalskere s\u00f8ger mod travle markedspladser, hvor der hele tiden kommer nye annoncer, og bruger m\u00e6ngden til at n\u00e5 k\u00f8bere p\u00e5 jagt efter et godt tilbud. Sociale medier \u00f8ger deres r\u00e6kkevidde markant. En content creator fortalte den spanske avis El Mundo, at hun deler produktlinks i en Telegram-gruppe med omkring 8.500 medlemmer. Vil du vide mere om, hvordan rabatapps og superfakes former kinesisk e-handel, kan du l\u00e6se mere hos vores lokale ekspert<\/a>.<\/p>\n\n

S\u00e5dan bruger forfalskere Hacoo-appen til at undg\u00e5 at blive opdaget<\/h2>\n\n

Forfalskerne g\u00f8r meget for ikke at blive set. S\u00f8ger man efter et brand i Hacoo-appen, f\u00e5r man ingen resultater, fordi s\u00e6lgerne undg\u00e5r brandnavne i deres annoncer. K\u00f8berne finder de falske varer via direkte links fra sociale medier eller via koder af bogstaver og tal, som de taster i s\u00f8gefeltet. Produktbillederne viser ofte \u00e6ndrede logoer, for eksempel et ufuldst\u00e6ndigt m\u00e6rke, s\u00e5 annoncerne slipper igennem kontrollen. Almindelig s\u00f8geordsoverv\u00e5gning fanger ikke den aktivitet, fordi annoncerne aldrig vises under brandnavnet.<\/p>\n\n

TikTok spiller en central rolle. Creators l\u00e6gger hauls op med de f\u00e6rdige produkter, og videoerne n\u00e5r tusindvis af seere p\u00e5 f\u00e5 dage. Vores guide til svindel i TikTok Shop<\/a> forklarer, hvordan lignende metoder truer brands p\u00e5 den platform. Folkene bag annoncerne tr\u00e6der sj\u00e6ldent frem. Det g\u00f8r dem sv\u00e6re at spore, og de kan hurtigt fylde lageret op igen, n\u00e5r en annonce er fjernet.<\/p>\n\n

Hvad forfalskninger koster brands og forbrugere<\/h2>\n\n

De spanske myndigheder beslaglagde i 2023 over 3,6 millioner falske produkter til en ansl\u00e5et markedsv\u00e6rdi af 149 millioner euro. I 2022 var tallet 2,6 millioner produkter til 121 millioner euro, viser tal fra det spanske indenrigsministerium, som El Mundo har omtalt<\/a>. Den spanske brandforening Andema<\/a> advarer om, at tallene er et minimum, fordi mange forfalskninger aldrig n\u00e5r frem til en kontrollant.<\/p>\n\n

Prisforskellen er forfalskernes indgang. En k\u00f8ber fortalte El Mundo, at han betalte 22 euro i Hacoo-appen for et par sneakers, der koster 120 euro i originalversionen. Andema understreger, at brands mister mere end salg. Forfalskninger skader brandets omd\u00f8mme, og de juridiske omkostninger ved at bek\u00e6mpe dem l\u00f8ber hurtigt op. Forbrugerne l\u00f8ber ogs\u00e5 en risiko, for forfalskere lever ikke op til nogen kvalitetsstandarder og giver ingen garanti for, at produktet svarer til billedet.<\/p>\n\n

\"Dette<\/figure>\n\n

Hvad eksperter og myndigheder siger om forfalskninger p\u00e5 Hacoo<\/h2>\n\n

Branchefolk og h\u00e5ndh\u00e6velsesmyndigheder dr\u00f8ftede Hacoo p\u00e5 Anti-Counterfeiting Groups konference. Det viser, at bekymringen er g\u00e5et fra snak p\u00e5 sociale medier til det professionelle milj\u00f8, der arbejder med at bek\u00e6mpe forfalskninger. Anti-Counterfeiting Group<\/a> samarbejder med brandejere og myndigheder, s\u00e5 konferencen giver brands et direkte indblik i, hvordan andre virksomheder og myndigheder reagerer p\u00e5 forfalskere, der udnytter nye apps.<\/p>\n\n

Juridisk er billedet stadig kompliceret. En advokat fra ABG Intellectual Property fortalte El Mundo, at salg af forfalskninger b\u00e5de kan v\u00e6re strafbart og en civilretlig kr\u00e6nkelse. Sager p\u00e5 tv\u00e6rs af gr\u00e6nser g\u00e5r dog langsomt, fordi domstole i \u00e9t land skal kontakte domstole i et andet, for eksempel i Kina eller Storbritannien. Andema peger p\u00e5 forordningen om digitale tjenester (DSA), der kr\u00e6ver, at onlineplatforme handler omhyggeligt over for ulovligt indhold, herunder forfalskninger. Brands, der indsender klare anmeldelser med st\u00e6rk dokumentation, giver platformene det, de skal bruge for at gribe ind.<\/p>\n\n

S\u00e5dan bek\u00e6mper brands forfalskninger i Hacoo-appen<\/h2>\n\n

Effektiv overv\u00e5gning starter p\u00e5 de sociale kanaler, hvor Hacoo-links cirkulerer. Teams holder \u00f8je med opslag fra creators, Telegram-grupper og kodede s\u00f8geord og f\u00f8lger sporet helt hen til selve annoncerne. Vores blogindl\u00e6g om overv\u00e5gning af sociale medier og annoncesvindel<\/a> viser, hvordan brands finder imitatorer og svindelannoncer p\u00e5 de kanaler.<\/p>\n\n

St\u00e6rk dokumentation g\u00f8r alle de n\u00e6ste skridt hurtigere. Sk\u00e6rmbilleder, produktbilleder og testk\u00f8b dokumenterer, hvad forfalskerne sender ud i dit navn. Brands kombinerer derefter dokumentationen med deres varem\u00e6rkeregistreringer og indgiver klager over kr\u00e6nkelse af immaterielle rettigheder p\u00e5 de platforme, hvor annoncerne og markedsf\u00f8ringen dukker op, blandt andet TikTok og Instagram. Kender man s\u00e6lgeren, kan et p\u00e5kravsbrev l\u00e6gge yderligere pres.<\/p>\n\n

Efterforskning n\u00e5r frem til folkene bag annoncerne. Forfalskningsnetv\u00e6rk er afh\u00e6ngige af leverand\u00f8rer, lagre og fragtruter, s\u00e5 det stopper sj\u00e6ldent en s\u00e6lger at fjerne en enkelt annonce, n\u00e5r han fylder op igen dagen efter. Hos EBRAND kombinerer vi vores ARGOS-platform med efterforskning online og offline for at spore forsyningsk\u00e6derne. Derudover d\u00e6kker vores Social Media Protection<\/a>-l\u00f8sning de kanaler, der sender trafik videre til de falske annoncer.<\/p>\n\n

\"Dette<\/figure>\n\n

Beskyt dit brand mod forfalskninger i Hacoo-appen<\/h2>\n\n

Forfalskerne vil blive ved med at bruge Hacoo-appen og sociale medier til at n\u00e5 k\u00f8bere, s\u00e5 l\u00e6nge deres skjulte links forbliver usynlige. Brands, der venter p\u00e5, at problemet bliver synligt, mister salg og kontrol over deres image uge efter uge. Brands, der overv\u00e5ger de sociale kanaler, sikrer dokumentation og efterforsker forsyningsk\u00e6der, tager kontrollen tilbage.<\/p>\n\n

EBRAND opdager og fjerner forfalskninger p\u00e5 Hacoo for brands i alle st\u00f8rrelser. Bes\u00f8g vores Hacoo-side<\/a> for at se, hvordan processen foreg\u00e5r, eller book en demo og se, hvad ARGOS finder om dit brand i dag.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kort fortalt: Forfalskere bruger Hacoo-appen og sociale medier til at s\u00e6lge falske varer via skjulte links. Heldigvis kan brands, der kombinerer overv\u00e5gning af sociale medier, solid dokumentation og efterforskning af forsyningsk\u00e6den, fjerne forfalskninger p\u00e5 Hacoo, f\u00f8r de breder sig. I januar 2025 kom Hacoo-appen ind blandt de 15 mest downloadede apps p\u00e5 Google Play i […]<\/p>\n","protected":false},"author":4,"featured_media":57475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[798],"tags":[],"class_list":["post-58585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-beskyttelse-af-varemaerker-da"],"yoast_head":"\nHacoo-appen: S\u00e5dan bek\u00e6mper brands forfalskninger p\u00e5 Hacoo - EBRAND<\/title>\n<meta name=\"description\" content=\"Forfalskere s\u00e6lger kopivarer via Hacoo-appen og sociale medier. 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