{"id":34150,"date":"2023-09-21T10:38:53","date_gmt":"2023-09-21T10:38:53","guid":{"rendered":"https:\/\/ebrand.com\/?p=34150"},"modified":"2024-12-10T09:59:40","modified_gmt":"2024-12-10T09:59:40","slug":"the-dsa-how-the-eus-digital-services-act-will-change-the-internet","status":"publish","type":"post","link":"https:\/\/ebrand.com\/es\/blog\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\/","title":{"rendered":"The DSA: How the EU\u2019s Digital Services Act will change the Internet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Every so often, new laws shift the paradigm completely. The game-changing Digital Services Act (DSA) offers a prime example, creating a new reality for consumers and corporations online.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU designed the DSA to fundamentally improve your experiences on the Internet for the better. Whether you\u2019re in the EU or beyond it, \u2018the Brussels effect\u2019 suggests that European laws help shape global norms, so it pays to learn more about the upcoming changes. Similar legislative shifts like GDPR massively impacted businesses and consumers alike, and well-prepared groups fared the best in the long run. That being said, let\u2019s dive into the DSA, and discover how it helps us fight counterfeiting and tackle scammers online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-dsa\">What is the DSA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The DSA stands for the Digital Services Act, a set of rules designed to govern digital service providers. Legislators originally conceived the DSA to protect consumers from Big Data and Big Tech concerns around Very Large Online Providers (or VLOPs), with more than 45 million monthly active users.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/09\/DSA-Blog-0-1024x535.webp\" alt=\"Here we have an image of EU flags, to illustrate the topic of our blog: The EU's DSA, or Digital Service Act legislation.\" class=\"wp-image-35175\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/09\/DSA-Blog-0-1024x535.webp 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2023\/09\/DSA-Blog-0-300x157.webp 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2023\/09\/DSA-Blog-0-768x401.webp 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2023\/09\/DSA-Blog-0.webp 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The term VLOPs covers a broad range of platforms, including marketplaces like Alibaba, Amazon, and Zalando, app stores like the Apple AppStore or Google Play, and social media platforms like Facebook, TikTok, and LinkedIn, and even Wikipedia. However, the DSA since evolved and expanded, with ripple effects for all manner of organizations and individuals.\u202f\u202f\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, the DSA requires service providers to give their users more powerful tools to flag, report, and take down illegal content. Twitter, for example, already added a button to report scams directly under the DSA. The regulations also compel providers themselves to prove that they monitor, analyze, and improve their own content. The EU reached a political agreement on the DSA back in April 2022, and it\u2019s already beginning to affect VLOPs. However, the rules won\u2019t apply to all regulated entities until the <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act-package\">17th of February 2024<\/a>.<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act-package\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-will-it-change-the-internet\">How will it change the Internet?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Legislators built this act to bring Europe up to date with an evolving digital landscape. Understanding each specific obligation that the regulations establish helps you predict the impending digital impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The DSA\u2019s obligations for service providers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More measures to counter illegal content, goods, and services, including support for \u2018trusted flaggers\u2019<\/li>\n\n\n\n<li>New infrastructure to trace sellers online<\/li>\n\n\n\n<li>Effective safeguards for users<\/li>\n\n\n\n<li>Transparency measures<\/li>\n\n\n\n<li>Protections for minors<\/li>\n\n\n\n<li>Crisis response mechanisms for health and security events like pandemics or wars<\/li>\n\n\n\n<li>A ban on targeted advertisements<\/li>\n\n\n\n<li>A ban on \u2018dark patterns\u2019 (misleading tricks that manipulate users)<\/li>\n\n\n\n<li>New data access for researchers<\/li>\n\n\n\n<li>New user rights<\/li>\n\n\n\n<li>A unique oversight structure<\/li>\n\n\n\n<li>New liability rules&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, there\u2019s plenty to unpack. The EU designed these obligations to benefits end users, empower SMEs, and regulate large corporations. In particular, the new focus on illegal activity and tracing sellers unlock specific applications for fighting counterfeiters, safeguarding brands, and protecting consumers from fake goods.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-will-the-dsa-stop-online-brand-abuse-and-the-sale-of-counterfeits\">Will the DSA stop online brand abuse and the sale of counterfeits?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no quick fix for counterfeits, but the DSA\u2019s new rules take power away from scammers and place it in the hands of consumers and businesses online. The EU outlined specific rules in the DSA that benefit all parties in their anti-counterfeiting efforts. These include compelling service providers to add effective listing removal procedures, transparent trader tracing infrastructure, and random checks against scam databases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/08\/Risk-Scoring-DSA-2-1024x533.webp\" alt=\"Here we have a black and white picture of a security camera in from of a skyscraper office block, connecting with the themes of big tech, surveillance, insight, and digital risk assessment.\" class=\"wp-image-34168\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/08\/Risk-Scoring-DSA-2-1024x533.webp 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2023\/08\/Risk-Scoring-DSA-2-300x156.webp 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2023\/08\/Risk-Scoring-DSA-2-768x400.webp 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2023\/08\/Risk-Scoring-DSA-2.webp 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The rules also mandate risk assessments for Very Large Online Platforms (VLOPs), and new ways for public authorities to access their platforms. Crucially, the DSA outlines a role for \u2018trusted flaggers\u2019, namely third-party organizations with greater authority to flag and remove counterfeiters and scammers wherever they appear online. This strategy appears reminiscent of the <a href=\"https:\/\/support.google.com\/youtube\/answer\/7554338?hl=en-GB\">YouTube priority flaggers program<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-will-it-affect-my-business\">How will it affect my business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The DSA mainly focuses on regulating VLOPs in the EU to benefit consumers. This strategy also levels the playing field for SMEs to grow, particularly as the regulations affect VLOPs and SMEs differently. Many of the laws affecting VLOP provide exemptions for SMEs, so most companies won\u2019t have to worry about being reined in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, that\u2019s not to the DSA won\u2019t affect you. VLOPs affect almost everyone in Europe, from everyday citizens to the global entities meeting their needs: that\u2019s the whole point of the act itself. Changes to VLOP counterfeiting, piracy, advertising, and algorithm function open up new opportunities for all digital businesses, whether they sell their wares on Amazon or not.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the DSA outlines radical new VLOP infrastructure, the lack of SME coverage brings risks for consumers. Smaller and medium-sized businesses need new systems tackling online risks, particularly as legislation and cybercrime evolve. Leading brands and businesses must fight for online protection, collaborating with peers and experts to stay ahead of the curve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusions-what-should-i-do-about-the-dsa-nbsp\">Conclusions: What should I do about the DSA?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Digital Services Act promises to play a pivotal role in curbing illegal activities on Virtual Large Online Platforms and fostering the online growth of businesses. However, brands still need a comprehensive brand protection strategy to detect and report digital threats effectively, on smaller platforms as well as VLOPs. The good news is that the EU designed the DSA meticulously to create a safer and more equitable internet environment, with a commitment to addressing online crimes with the same rigor as their offline counterparts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your business must prepare to adjust as it embraces the DSA, especially as VLOPs introduce fresh anti-counterfeiting and IP enforcement provisions. Collaboration with industry peers and leaders will facilitate your adaptation, enabling you to harness the DSA\u2019s full potential. Businesses should work proactively to combat counterfeiting, ensuring revenue recovery, brand protection, and the preservation of their consumer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EBRAND experts are well-equipped to help you seize the DSA\u2019s new opportunities. Whether you need to maximize the benefits of enhanced enforcement and anti-counterfeiting capabilities or reinforce your risk detection and assessment, <a href=\"https:\/\/ebrand.com\/contact\/\">don&#8217;t hesitate to reach out<\/a> for comprehensive support and guidance. Your journey to success in the evolving digital landscape begins with informed decisions and proactive measures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every so often, new laws shift the paradigm completely. The game-changing Digital Services Act (DSA) offers a prime example, creating a new reality for consumers and corporations online.\u00a0 The EU designed the DSA to fundamentally improve your experiences on the Internet for the better. Whether you\u2019re in the EU or beyond it, \u2018the Brussels effect\u2019 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,12,828],"tags":[829,832,831],"class_list":["post-34150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","category-domains","category-risk-scoring","tag-eu","tag-risk-assessment","tag-vlops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DSA: The EU\u2019s Internet Game-Changer - EBRAND<\/title>\n<meta name=\"description\" content=\"Are your ready for the DSA? Find out more about the new rules, opportunities, crucial terms, as you adapt for digital success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/es\/blog\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The DSA: How the EU\u2019s Digital Services Act will change the Internet\" \/>\n<meta property=\"og:description\" content=\"Are your ready for the DSA? Find out more about the new rules, opportunities, crucial terms, as you adapt for digital success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/es\/blog\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T10:38:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T09:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/09\/DSA-Thumbnail.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1414\" \/>\n\t<meta property=\"og:image:height\" content=\"739\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Zach Mayford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Mayford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/\"},\"author\":{\"name\":\"Zach Mayford\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/#\\\/schema\\\/person\\\/0b35ffc4039a499a06b62c5c35b5fe78\"},\"headline\":\"The DSA: How the EU\u2019s Digital Services Act will change the Internet\",\"datePublished\":\"2023-09-21T10:38:53+00:00\",\"dateModified\":\"2024-12-10T09:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/\"},\"wordCount\":1014,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/DSA-Thumbnail.webp\",\"keywords\":[\"EU\",\"Risk assessment\",\"VLOPs\"],\"articleSection\":[\"Cybersecurity\",\"Domains\",\"Risk Scoring\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/\",\"name\":\"DSA: The EU\u2019s Internet Game-Changer - EBRAND\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/the-dsa-how-the-eus-digital-services-act-will-change-the-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/DSA-Thumbnail.webp\",\"datePublished\":\"2023-09-21T10:38:53+00:00\",\"dateModified\":\"2024-12-10T09:59:40+00:00\",\"description\":\"Are your ready for the DSA? 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