{"id":47770,"date":"2025-04-03T10:57:31","date_gmt":"2025-04-03T10:57:31","guid":{"rendered":"https:\/\/ebrand.com\/?p=47770"},"modified":"2025-04-10T11:57:56","modified_gmt":"2025-04-10T11:57:56","slug":"you-can-when-its-raining-protecting-brands-market-turmoil","status":"publish","type":"post","link":"https:\/\/ebrand.com\/es\/blog\/you-can-when-its-raining-protecting-brands-market-turmoil\/","title":{"rendered":"\u00abYou can when it&#8217;s raining\u00bb &#8211; Protecting brands in market turmoil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>When markets tighten and headwinds pick up, many businesses instinctively hit the brakes. It\u2019s understandable &#8211; uncertainty can make even the boldest leaders cautious when it comes to protecting brands. But those who know how to navigate through the storm don\u2019t just survive &#8211; they overtake.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.theguardian.com\/sport\/2024\/may\/01\/ayrton-senna-30-years-f1-uncompromising-complex-genius\" target=\"_blank\" rel=\"noreferrer noopener\">Ayrton Senna<\/a>, one of the greatest drivers in Formula 1 history, famously said:&nbsp;<strong>\u201cYou cannot overtake 15 cars in sunny weather\u2026 but you can when it\u2019s raining.\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-0.55-1024x531.png\" alt=\"This image of a rainy race track illustrates our discussion topics: Protecting brands in the light and shade of global turmoil.\" class=\"wp-image-47798\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-0.55-1024x531.png 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-0.55-300x155.png 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-0.55-768x398.png 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-0.55-1536x796.png 1536w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-0.55.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, we\u2019re in the rain. From geopolitical instability and inflation to shifting trade rules and tariffs, supply chain bottlenecks, and rising cyber threats, the global business climate is anything but stable. Due to economic pressures, consumers make an effort to look for best bargains and more often consider buying counterfeits or look-alikes. And in that instability lies opportunity &#8211; for brands that stay visible, vigilant, and protected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-high-cost-of-doing-nothing-nbsp-or-of-doing-too-littl-e\"><strong>The high cost of doing nothing&nbsp;\u2013 or of doing too littl<\/strong>e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When counterfeiters, scammers, and bad actors become more active during downturns, the greatest risk isn\u2019t action &#8211; it\u2019s inaction. And that risk is no longer theoretical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the&nbsp;<strong>EUIPO<\/strong>, counterfeit spirits and wine alone account for more than&nbsp;<strong>\u20ac1.3 billion in lost annual sales<\/strong>&nbsp;across the EU. That\u2019s 3.3% of the sector\u2019s entire revenue base &#8211; without even considering imports or losses from counterfeiting in non &#8211; EU markets. Add in broader impacts on the economy and government revenue, and the total climbs to&nbsp;<strong>\u20ac3 billion in losses and over 23,000 jobs affected<\/strong>.&nbsp;And this is just one industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across sectors &#8211; from electronics to fashion, from pharmaceuticals to cosmetics &#8211; the share of counterfeits can reach up to&nbsp;or sometimes&nbsp;more than&nbsp;<strong>10% of the total market<\/strong>. These aren\u2019t isolated incidents. They\u2019re part of vast, coordinated criminal networks operating across marketplaces, social media, and private messaging platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doing nothing doesn\u2019t protect your brand. It invites erosion&nbsp; &#8211;&nbsp;&nbsp;of revenue, reputation, and trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-protecting-brands-helps-grow-your-business\"><strong>How protecting brands helps grow your business<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In uncertain times, the best brands don\u2019t just hold the line &#8211; they double down on clarity, control, and customer trust. At EBRAND, we help companies take that step forward with an integrated approach to&nbsp;<strong>brand protection, digital risk monitoring, and domain management<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not about reaction. It\u2019s about strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our&nbsp;<strong><a href=\"https:\/\/ebrand.com\/online-brand-protection\/\">Online Brand Protection<\/a><\/strong>&nbsp;platform, powered by&nbsp;<strong>ARGOS<\/strong>, goes far beyond simple takedowns. We conduct&nbsp;<strong>deep &#8211; dive investigations<\/strong>&nbsp;into large &#8211; scale infringement operations &#8211; identifying clusters of counterfeit sellers, uncovering patterns, and connecting the dots across websites, seller accounts, and even logistics networks. This lets our clients target the source, not just the symptoms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than chasing thousands of low-level sellers, we&#8217;re protecting brands by focusing on the real damage:&nbsp;<strong>the repeat offenders, the large &#8211; scale counterfeit networks, and the organized operators behind global revenue loss.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We work closely with legal teams, platforms, and local enforcement authorities to bring meaningful enforcement action &#8211; not just delisting, but&nbsp;<strong>sustained disruption<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-risk-is-business-risk\"><strong>Digital risk is business risk<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, the digital threat landscape is becoming increasingly aggressive &#8211; and increasingly invisible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our&nbsp;<strong><a href=\"https:\/\/ebrand.com\/digital-risk-protection\/\">Digital Risk Protection<\/a><\/strong>&nbsp;solution X-RAY, EBRAND scans the surface web, deep web, and dark web for threats that impact brand reputation, consumer safety, and executive security. That includes&nbsp;<strong>phishing sites, impersonation attacks, leaked credentials, and fraud rings<\/strong>&nbsp;operating across encrypted platforms like Telegram or private Discord servers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What sets our approach apart is&nbsp;<strong>contextual intelligence<\/strong>. Instead of flagging isolated threats, we identify relationships &#8211; clusters of phishing campaigns, coordinated misinformation attacks, or impersonation activity that spans channels. You get&nbsp;<strong>real &#8211; time alerts<\/strong>,&nbsp;<strong>clear attribution<\/strong>, and the ability to&nbsp;<strong>prioritize threats that matter<\/strong>&nbsp;most to your business and your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-owning-the-digital-front-line\"><strong>Owning the digital front line<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to overlook your domain portfolio when budgets are tight. But for many brands, their domain strategy is the first line of defense &#8211; and a critical asset that underpins global operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our&nbsp;<strong><a href=\"https:\/\/ebrand.com\/corporate-domain-management\/\">Corporate Domain Management<\/a><\/strong>&nbsp;service gives businesses the structure and oversight needed to secure digital perimeters. That means consolidating domain holdings across markets, protecting against DNS hijacking, and monitoring for abuse at scale. In an environment where impersonation and cybersquatting can spark brand and legal crises overnight, these aren\u2019t IT tasks &#8211; they\u2019re business &#8211; critical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also support clients during M&amp;A, product launches, and geographic expansion to ensure their digital assets reflect their strategy &#8211; securely and efficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overtaking-in-the-rain-protecting-brands-in-market-turmoil\"><strong>Overtaking in the rain<\/strong>: Protecting brands in market turmoil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The real opportunity of tough times isn\u2019t in playing defense &#8211; it\u2019s in playing smarter. While others hesitate, resilient brands invest in visibility, resilience, and control. And when the market rebounds, they\u2019re already in front.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-1-1024x531.png\" alt=\"This image of a sunny landscape illustrates our discussion topics: Protecting brands in the light and shade of global turmoil.\" class=\"wp-image-47771\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-1-1024x531.png 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-1-300x156.png 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-1-768x398.png 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-1-1536x797.png 1536w, https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At EBRAND, we help businesses take the lead in protecting brands when others are just trying to stay on track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By&nbsp;<strong>monitoring risk across the visible and invisible web<\/strong>&nbsp;with real &#8211; time intelligence<\/li>\n\n\n\n<li>By&nbsp;<strong>investigating complex infringement networks<\/strong>&nbsp;and removing them at the root<\/li>\n\n\n\n<li>By&nbsp;<strong>defending digital territory<\/strong>&nbsp;with&nbsp;comprehensive,&nbsp;global&nbsp;solutions, supported by local experts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brands that will grow in the next decade are those who protect what matters &#8211;&nbsp;<strong>not when the skies clear, but while the storm is still overhead.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When markets tighten and headwinds pick up, many businesses instinctively hit the brakes. It\u2019s understandable &#8211; uncertainty can make even the boldest leaders cautious when it comes to protecting brands. But those who know how to navigate through the storm don\u2019t just survive &#8211; they overtake. As Ayrton Senna, one of the greatest drivers in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":47779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[837,12,793],"tags":[],"class_list":["post-47770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-risk-protection","category-domains","category-online-brand-protection"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;You can when it&#039;s raining&quot; - Protecting brands in market turmoil - EBRAND<\/title>\n<meta name=\"description\" content=\"Ayrton Senna left some inspirational quotes about thriving amid adversity. 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Here, our CCO applies this to protecting brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/es\/blog\/you-can-when-its-raining-protecting-brands-market-turmoil\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T10:57:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T11:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2025\/04\/Stefan-Senna-Thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stefan Moritz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Moritz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/\"},\"author\":{\"name\":\"Stefan Moritz\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/#\\\/schema\\\/person\\\/eba83a828ba964fb1e5755273b726703\"},\"headline\":\"\u00abYou can when it&#8217;s raining\u00bb &#8211; Protecting brands in market turmoil\",\"datePublished\":\"2025-04-03T10:57:31+00:00\",\"dateModified\":\"2025-04-10T11:57:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/\"},\"wordCount\":922,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Stefan-Senna-Thumbnail.png\",\"articleSection\":[\"Digital Risk Protection\",\"Domains\",\"Online Brand Protection\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/\",\"name\":\"\\\"You can when it's raining\\\" - Protecting brands in market turmoil - EBRAND\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/es\\\/blog\\\/you-can-when-its-raining-protecting-brands-market-turmoil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Stefan-Senna-Thumbnail.png\",\"datePublished\":\"2025-04-03T10:57:31+00:00\",\"dateModified\":\"2025-04-10T11:57:56+00:00\",\"description\":\"Ayrton Senna left some inspirational quotes about thriving amid adversity. 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