{"id":48442,"date":"2025-05-02T09:21:39","date_gmt":"2025-05-02T09:21:39","guid":{"rendered":"https:\/\/ebrand.com\/?p=48442"},"modified":"2025-05-02T09:37:37","modified_gmt":"2025-05-02T09:37:37","slug":"dns-how-to-improve-your-companys-infrastructure","status":"publish","type":"post","link":"https:\/\/ebrand.com\/es\/blog\/dns-how-to-improve-your-companys-infrastructure\/","title":{"rendered":"DNS: How to Improve Your Company\u2019s Infrastructure"},"content":{"rendered":"\n

Many businesses still treat DNS as a checkbox \u2014 until performance issues, downtime, or hidden costs start piling up. Some providers continue to charge per zone, restrict technical capabilities, or offer minimal security features. That setup might work for basic needs \u2014 but it doesn\u2019t meet the demands of enterprise-grade infrastructure. <\/strong><\/p>\n\n\n\n

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Meanwhile, 81% of businesses suffered Domain Name System attacks in the last five years, revealing just how exposed outdated systems have become.\u00a0<\/strong>In this guide, we\u2019ll share expert advice to help you manage and improve your organization\u2019s DNS infrastructure \u2014 from foundational tips to the latest innovations shaping modern DNS strategy.\u00a0<\/p>\n\n\n\n

The Importance of DNS for Modern Businesses <\/h2>\n\n\n\n

DNS does more than route your traffic. Without DNS, most if not all of your digital communication breaks down including your email, your online shop, and your website. This crucial infrastructure enables users to reach your services, while protecting your brand from impersonation, and helping you scale across markets.<\/p>\n\n\n\n

A strong DNS setup also reinforces security by defending against hijacking, phishing, and spoofing \u2014 all while helping your brand maintain trust and availability along every step of the way. <\/p>\n\n\n\n

The Risks of a Weak DNS <\/h2>\n\n\n\n

When teams treat DNS as a low-priority task, problems accumulate. Human error, disorganized hosting, poor documentation, and security shortcuts all weaken your defenses. Many companies still manage DNS across silos or legacy systems, with permissions registered to employees who don\u2019t even work at the company anymore. These kinds of blind spot and inefficiencies create high-value targets for attackers, if an unintentional glitch or outage doesn\u2019t strike first. In 2024, researchers reported<\/a> over one million domains potentially vulnerable to \u201cSitting Duck\u201d DNS attacks \u2014 a threat that hijacks misconfigured domains to spread malware, run phishing campaigns, or impersonate trusted businesses. <\/p>\n\n\n\n

The attack existed since 2018, but weak DNS practices keep it alive and effective, as we explore here<\/a>. Clearly, well-protected and forward-thinking businesses take proactive steps to optimize and upgrade their DNS. <\/p>\n\n\n\n

Make Your Next DNS Improvements Hassle-Free<\/h2>\n\n\n\n

Domain Name Servers shouldn\u2019t be a headache to manage \u2014 especially at scale. The right technical tools should give your team flexibility without adding complexity or risk. Look for a provider that supports a full range of DNS records and advanced configuration options \u2014 not just the basics. <\/p>\n\n\n\n

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DNSSEC (Domain Name System Security Extensions) adds a layer of authentication to prevent forged or manipulated DNS data, protecting users from redirection attacks. APEX Alias allows you to redirect traffic from the root of your domain to cloud services or CDN endpoints without compromising performance or compatibility. HTTPS forwarding helps enforce secure connections by automatically redirecting users from HTTP to HTTPS, supporting best practices in web security and compliance.\u00a0<\/p>\n\n\n\n

When you have the right infrastructure in place, your team can avoid the frustration of fragmented setups \u2014 and manage DNS with confidence and control. <\/p>\n\n\n\n

Build Resilience and Speed with Global DNS <\/h2>\n\n\n\n

As another tip, building a resilient, global DNS supports your organization\u2019s security and growth. As you expand across regions, customer expectations for speed, uptime, and reliability grow with you. Your DNS needs to keep pace \u2014 and Anycast technology offers a major step forward. <\/p>\n\n\n\n

Anycast DNS<\/strong> improves performance and redundancy by routing each DNS query to the closest available server in a global network. This reduces latency, balances traffic, and helps maintain uptime \u2014 even during regional outages or high loads. Geo IP routing<\/strong> further enhances this setup by directing users to the most geographically relevant server based on their location, delivering a faster, more localized experience and improving global site performance. <\/p>\n\n\n\n

For high-risk or high-traffic environments, dedicated Anycast<\/strong> takes resilience a step further by placing your domain on its own isolated infrastructure. That means: <\/p>\n\n\n\n