{"id":1077,"count":2,"description":"Les contrefacteurs et les auteurs d'atteintes aux marques s'arr\u00eatent rarement \u00e0 l'\u00e9cran. Derri\u00e8re chaque fausse vitrine et chaque annonce du march\u00e9 gris se trouve une v\u00e9ritable cha\u00eene d'approvisionnement : un entrep\u00f4t, un fabricant, un distributeur qui fait circuler des marchandises par des canaux physiques que la surveillance en ligne seule n'atteint pas. Les enqu\u00eates hors ligne comblent cet \u00e9cart en associant le renseignement num\u00e9rique au travail de terrain, comme les achats tests, les \u00e9tudes de march\u00e9 et les v\u00e9rifications sur site, afin de remonter jusqu'\u00e0 la source des op\u00e9rations de contrefa\u00e7on.\nLes articles de cette cat\u00e9gorie examinent comment les enqu\u00eates hors ligne renforcent une strat\u00e9gie de protection de la marque, de l'association des retraits num\u00e9riques \u00e0 la collecte de preuves physiques jusqu'\u00e0 la gestion des risques li\u00e9s au dropshipping, aux march\u00e9s gris et aux r\u00e9seaux organis\u00e9s de contrefa\u00e7on. Vous y trouverez des conseils pratiques pour b\u00e2tir un dossier solide devant les forces de l'ordre et les autorit\u00e9s douani\u00e8res, ainsi que des \u00e9clairages sur la fa\u00e7on dont les r\u00e9sultats mesurables d'une enqu\u00eate rejoignent les KPI plus larges de la protection de la marque.","link":"https:\/\/ebrand.com\/fr\/blog\/category\/enquetes-hors-ligne\/","name":"Enqu\u00eates hors ligne","slug":"enquetes-hors-ligne","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enqu\u00eates hors ligne Archives - EBRAND<\/title>\n<meta name=\"description\" content=\"Discover how offline investigation supports brand protection, from test purchases to market surveys, uncovering scams and protecting your team.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enqu\u00eates hors ligne Archives\" \/>\n<meta property=\"og:description\" content=\"Discover how offline investigation supports brand protection, from test purchases to market surveys, uncovering scams and protecting your team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/fr\/blog\/category\/enquetes-hors-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/01\/og-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/category\\\/enquetes-hors-ligne\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/category\\\/enquetes-hors-ligne\\\/\",\"name\":\"Enqu\u00eates hors ligne Archives - EBRAND\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#website\"},\"description\":\"Discover how offline investigation supports brand protection, from test purchases to market surveys, uncovering scams and protecting your team.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/category\\\/enquetes-hors-ligne\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/category\\\/enquetes-hors-ligne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enqu\u00eates hors ligne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\",\"name\":\"EBRAND\",\"description\":\"Boost and protect your brands. Mitigate risks, Optimize revenues.\",\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\",\"name\":\"EBRAND\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/EBRAND-logo.png\",\"contentUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/EBRAND-logo.png\",\"width\":1134,\"height\":1027,\"caption\":\"EBRAND\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/204986\\\/\"],\"description\":\"EBRAND provides expert technical guidance, strategic consultancy, and tailored software solutions for Online Brand Protection, Digital Risk Protection, and Corporate Domain Management,\",\"email\":\"contact@ebrand.com\",\"telephone\":\"+352 20 20 31 00\",\"legalName\":\"EBRAND Holdings S.A.\",\"foundingDate\":\"2007-01-01\",\"vatID\":\"LU22551072\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Enqu\u00eates hors ligne Archives - EBRAND","description":"Discover how offline investigation supports brand protection, from test purchases to market surveys, uncovering scams and protecting your team.","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Enqu\u00eates hors ligne Archives","og_description":"Discover how offline investigation supports brand protection, from test purchases to market surveys, uncovering scams and protecting your team.","og_url":"https:\/\/ebrand.com\/fr\/blog\/category\/enquetes-hors-ligne\/","og_site_name":"EBRAND","og_image":[{"width":1200,"height":630,"url":"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/01\/og-2.png","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/ebrand.com\/fr\/blog\/category\/enquetes-hors-ligne\/","url":"https:\/\/ebrand.com\/fr\/blog\/category\/enquetes-hors-ligne\/","name":"Enqu\u00eates hors ligne Archives - EBRAND","isPartOf":{"@id":"https:\/\/ebrand.com\/fr\/#website"},"description":"Discover how offline investigation supports brand protection, from test purchases to market surveys, uncovering scams and protecting your team.","breadcrumb":{"@id":"https:\/\/ebrand.com\/fr\/blog\/category\/enquetes-hors-ligne\/#breadcrumb"},"inLanguage":"fr-FR"},{"@type":"BreadcrumbList","@id":"https:\/\/ebrand.com\/fr\/blog\/category\/enquetes-hors-ligne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ebrand.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Enqu\u00eates hors ligne"}]},{"@type":"WebSite","@id":"https:\/\/ebrand.com\/fr\/#website","url":"https:\/\/ebrand.com\/fr\/","name":"EBRAND","description":"Boost and protect your brands. Mitigate risks, Optimize revenues.","publisher":{"@id":"https:\/\/ebrand.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ebrand.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ebrand.com\/fr\/#organization","name":"EBRAND","url":"https:\/\/ebrand.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ebrand.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/07\/EBRAND-logo.png","contentUrl":"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/07\/EBRAND-logo.png","width":1134,"height":1027,"caption":"EBRAND"},"image":{"@id":"https:\/\/ebrand.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/204986\/"],"description":"EBRAND provides expert technical guidance, strategic consultancy, and tailored software solutions for Online Brand Protection, Digital Risk Protection, and Corporate Domain Management,","email":"contact@ebrand.com","telephone":"+352 20 20 31 00","legalName":"EBRAND Holdings S.A.","foundingDate":"2007-01-01","vatID":"LU22551072","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}}]}},"_links":{"self":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/categories\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/posts?categories=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}