{"id":54704,"date":"2026-04-22T15:04:18","date_gmt":"2026-04-22T15:04:18","guid":{"rendered":"https:\/\/ebrand.com\/?page_id=54704"},"modified":"2026-05-20T10:28:21","modified_gmt":"2026-05-20T10:28:21","slug":"how-to-takedown-counterfeits-on-red-note","status":"publish","type":"page","link":"https:\/\/ebrand.com\/fr\/free-resources\/how-to-takedown-counterfeits-on-red-note\/","title":{"rendered":"How to Take Down Counterfeits on RedNote or Little Red Book"},"content":{"rendered":"\t\t
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Taking down fakes from RedNote<\/span><\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RedNote, also known as Xiaohongshu or Little Red Book, surged into Western consciousness at the start of 2025 when TikTok faced a potential ban. Millions of new users flooded the platform overnight, and counterfeiters followed. For Western brands, the threat is real and growing.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUnmask and eliminate RedNote infringements<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About RedNote<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understanding how RedNote operates, who it reaches, and how its commerce ecosystem works gives your brand the context to spot threats earlier and respond faster across one of the world's most influential and fastest-growing shopping platforms.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Parent Company<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Xingin Information Technology<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Founded<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2013, China<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Users<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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300M+ monthly active users<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Headquarters<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shanghai<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RedNote<\/span> takeaways<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RedNote built its reputation as a lifestyle and product discovery platform, blending user reviews, short video, and social commerce into a single feed. That mix of trusted peer recommendations and integrated shopping makes it particularly effective at driving purchase decisions, and particularly attractive to sellers pushing fake goods under recognisable brand names.<\/p>\n\n

The platform's recent surge in western users changed its threat profile significantly. What was once a challenge largely contained to the Chinese market now has direct implications for western brands, many of whom have no verified presence on RedNote and limited visibility into how their IP gets used there.<\/p><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unique challenges for your brand<\/span> on RedNote<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Counterfeiters on RedNote exploit the platform's review-driven culture. Fake sellers seed their listings with manufactured social proof, using stolen imagery and brand names to pass off infringing products as authentic. Western brands with strong recognition but no official RedNote presence make easy targets.<\/p>\n\n

The January 2025 influx of western users accelerated the problem. New audiences unfamiliar with the platform's seller ecosystem are more likely to trust listings that look credible, and fraudulent sellers adapted quickly, targeting western consumers directly with English-language content and internationally recognised brand names.<\/p><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RedNote\u00a0<\/span>reporting and takedown tools<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RedNote provides an intellectual property reporting system for rights holders who want to flag infringing content and listings directly. Brands with registered trademarks can submit complaints through the platform's IP protection centre to target fake products, cloned accounts, and unauthorised use of brand assets.<\/p>\n\n
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Getting your IP credentials registered with the platform before an infringement occurs puts you in a much stronger position when you need to act quickly. Access the reporting centre at xiaohongshu.com<\/a>.<\/p><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For products and listings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To tackle scams on RedNote, find the infringing listing and hit Report, then select the intellectual property or counterfeit category. Attach your trademark registration, original product imagery, and any comparisons that clearly show the copying. Verified rights holders tend to move through the review process faster.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For user-generated content\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RedNote's strength is peer content, and counterfeiters use that to their advantage. If a post, review, or video promotes fake goods using your brand assets, tap Report on the content directly and select intellectual property violation. Include supporting documentation and flag any links pointing to infringing storefronts at the same time.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For accounts and profiles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If a seller has built an entire account around impersonating your brand, you can report the profile directly. Choose the impersonation or trademark violation category and provide evidence of your registered brand identity. Where an account runs multiple infringing posts or listings, report both the account and the individual content together.\n\n<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Additional Resources<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dark Web Search<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s shine a light on the dark web, revealing its risks and solutions in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BIMI Email Verification Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Find out how to boost email engagement and curb phishing in this free BIMI guide.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Online Brand Protection Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want fight counterfeiting and infringements? Discover the answers in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dark Web Search<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s shine a light on the dark web, revealing its risks and solutions in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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BIMI Email Verification Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Find out how to boost email engagement and curb phishing in this free BIMI guide.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Online Brand Protection Fact Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want fight counterfeiting and infringements? Discover the answers in this free fact sheet.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Taking down fakes from RedNote RedNote, also known as Xiaohongshu or Little Red Book, surged into Western consciousness at the start of 2025 when TikTok faced a potential ban. Millions of new users flooded the platform overnight, and counterfeiters followed. For Western brands, the threat is real and growing. Unmask and eliminate RedNote infringements About […]<\/p>\n","protected":false},"author":4,"featured_media":54732,"parent":36410,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54704","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow to Take Down Counterfeits on RedNote or Little Red Book - EBRAND<\/title>\n<meta name=\"description\" content=\"Let's dive into RedNote, a mix of eBay, Instagram, and Pinterest popular in East Asia, to protect your brand on the platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/fr\/free-resources\/how-to-takedown-counterfeits-on-red-note\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Take Down Counterfeits on RedNote or Little Red Book\" \/>\n<meta property=\"og:description\" content=\"Let's dive into RedNote, a mix of eBay, Instagram, and Pinterest popular in East Asia, to protect your brand on the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/fr\/free-resources\/how-to-takedown-counterfeits-on-red-note\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T10:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/04\/rednote-hero.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"852\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/\",\"name\":\"How to Take Down Counterfeits on RedNote or Little Red Book - EBRAND\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/rednote-hero.webp\",\"datePublished\":\"2026-04-22T15:04:18+00:00\",\"dateModified\":\"2026-05-20T10:28:21+00:00\",\"description\":\"Let's dive into RedNote, a mix of eBay, Instagram, and Pinterest popular in East Asia, to protect your brand on the platform.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/rednote-hero.webp\",\"contentUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/rednote-hero.webp\",\"width\":960,\"height\":852,\"caption\":\"this image of the RedNote app illustrates our discussion topic about removing fakes on RedNote, also known as Xiaohongshu or Little Red Book\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/how-to-takedown-counterfeits-on-red-note\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Free resources\",\"item\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/free-resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Take Down Counterfeits on RedNote or Little Red Book\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\",\"name\":\"EBRAND\",\"description\":\"Boost and protect your brands. 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