{"id":59014,"date":"2024-08-05T12:10:55","date_gmt":"2024-08-05T12:10:55","guid":{"rendered":"https:\/\/ebrand.com\/nouveaux-gtld\/"},"modified":"2026-10-12T11:06:01","modified_gmt":"2026-10-12T11:06:01","slug":"nouveaux-gtld","status":"publish","type":"page","link":"https:\/\/ebrand.com\/fr\/nouveaux-gtld\/","title":{"rendered":"Nouveaux gTLD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59014\" class=\"elementor elementor-59014 elementor-43942\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c99480e e-flex e-con-boxed e-con e-parent\" data-id=\"c99480e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50fcd3d e-con-full e-flex e-con e-child\" data-id=\"50fcd3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40023ec elementor-widget elementor-widget-text-editor\" data-id=\"40023ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span class=\"h1-hero\"><span class=\"color--primary\">DotBrands :<\/span><br\/>S\u00e9curisez votre propre espace num\u00e9rique avec un nouveau gTLD<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a19ed2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3a19ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le cycle d&rsquo;enregistrement des nouveaux gTLD de l&rsquo;ICANN s&rsquo;est ouvert le 30 mai 2026 et se cl\u00f4ture le 12 ao\u00fbt.<\/p>\n<p>Ne passez pas \u00e0 c\u00f4t\u00e9 ! Commencez d\u00e8s maintenant \u00e0 planifier pour s\u00e9curiser votre identit\u00e9 num\u00e9rique unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a38357a elementor-widget elementor-widget-button\" data-id=\"a38357a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ebrand.com\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cr\u00e9ez une nouvelle extension avec EBRAND <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b094b22 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b094b22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3105ef8 elementor-widget elementor-widget-image\" data-id=\"3105ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"482\" height=\"446\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/08\/gtlds.png\" class=\"attachment-full size-full wp-image-43948\" alt=\"New gTLDs\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/08\/gtlds.png 482w, https:\/\/ebrand.com\/wp-content\/uploads\/2024\/08\/gtlds-300x278.png 300w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3992440 blobBottomLeft blobLeftBottom--grayscale blobTopRight e-flex e-con-boxed e-con e-parent\" data-id=\"3992440\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bb7fa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e8bb7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DotBrands : <span class=\"color--primary\">une nouvelle dimension<\/span> pour votre empreinte num\u00e9rique<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd8c1d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2dd8c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les domaines DotBrand attirent des visiteurs, g\u00e9n\u00e8rent des revenus et ouvrent la voie \u00e0 des exp\u00e9riences client cr\u00e9atives. Toutefois, si chaque extension offre de nouvelles opportunit\u00e9s passionnantes, les marques et les organisations doivent b\u00e2tir la bonne strat\u00e9gie, impliquant toutes les parties prenantes, pour en tirer le meilleur parti. En d\u00e9finitive, un accompagnement sur mesure et une expertise durement acquise font de votre DotBrand un succ\u00e8s num\u00e9rique. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81b737 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f81b737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Les nouveaux gTLD font partie des formes de pr\u00e9sence en ligne de marque <span class=\"color--primary\">\u00e0 la plus forte croissance<\/span>\u2026 <\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474b85e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"474b85e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Allez-vous saisir votre prochaine opportunit\u00e9 ?<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-530b24c e-flex e-con-boxed e-con e-parent\" data-id=\"530b24c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a3881f1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a3881f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17cd7a1 elementor-absolute elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"17cd7a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2500\" data-to-value=\"39\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">million +<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e9be8 elementor-widget elementor-widget-image\" data-id=\"a5e9be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"222\" height=\"227\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/04\/blob_small.png\" class=\"attachment-large size-large wp-image-27081\" alt=\"Blob \u2013 Protection contre les risques num\u00e9riques\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eccefce elementor-widget elementor-widget-heading\" data-id=\"eccefce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les organisations ont d\u00e9j\u00e0 enregistr\u00e9 <strong>des millions d'adresses de domaine<\/strong><span class=\"color--content\"> sous des DotBrands ou des gTLD comme .app ou .shop.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f01d49e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f01d49e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8eae75 elementor-absolute elementor-widget elementor-widget-counter\" data-id=\"a8eae75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2500\" data-to-value=\"50\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+ <span class=\"color--content\">gTLD g\u00e9ographiques<\/span><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b54f19 e-transform elementor-widget elementor-widget-image\" data-id=\"3b54f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:120,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"222\" height=\"227\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/04\/blob_small.png\" class=\"attachment-large size-large wp-image-27081\" alt=\"Blob \u2013 Protection contre les risques num\u00e9riques\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9aed3f elementor-widget elementor-widget-heading\" data-id=\"b9aed3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les marques ne sont pas les seules concern\u00e9es ! L'ICANN a ajout\u00e9 plus de 50 gTLD r\u00e9gionaux, comme <strong>.NYC, .Tokyo, .Paris et bien d'autres.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a633c7d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a633c7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:900}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b5c5b elementor-absolute elementor-widget elementor-widget-counter\" data-id=\"69b5c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2500\" data-to-value=\"500\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><span class=\"color--content\">+<\/span><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4627d e-transform elementor-widget elementor-widget-image\" data-id=\"6b4627d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:210,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"222\" height=\"227\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/04\/blob_small.png\" class=\"attachment-large size-large wp-image-27081\" alt=\"Blob \u2013 Protection contre les risques num\u00e9riques\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f6cf6 elementor-widget elementor-widget-heading\" data-id=\"c3f6cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Des centaines d'entreprises de premier plan ont cr\u00e9\u00e9 de nouveaux gTLD DotBrand lors du dernier cycle : <strong>serez-vous la prochaine ?<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f41726a e-flex e-con-boxed e-con e-parent\" data-id=\"f41726a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef939df textWithSlash--h2 elementor-widget elementor-widget-text-editor\" data-id=\"ef939df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Renforcer <span class=\"color--primary\">votre marque num\u00e9rique<\/span><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c53d8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"00c53d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Au-del\u00e0 d'un actif num\u00e9rique flatteur, une extension de domaine portant le nom de votre marque ou de votre organisation ouvre de vastes possibilit\u00e9s de cr\u00e9ativit\u00e9 et de nouveaux cas d'usage. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a18ca72 e-con-full e-flex e-con e-child\" data-id=\"a18ca72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c3f5ecc e-con-full e-flex e-con e-child\" data-id=\"c3f5ecc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eae8eb toggle--bgWhite elementor-widget elementor-widget-toggle\" data-id=\"3eae8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6571\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6571\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> Un <strong>emplacement num\u00e9rique<\/strong> de choix<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6571\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6571\"><p>Les entreprises qui r\u00e9ussissent captent leur public gr\u00e2ce \u00e0 une proposition de valeur unique et m\u00e9morable. Quoi de plus unique que de vous tailler votre propre coin d&rsquo;internet avec un domaine DotBrand ? Les entreprises technologiques de premier plan, comme les fournisseurs de crypto et de NFT, doivent en particulier faire la preuve de leur capacit\u00e9 d&rsquo;innovation.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6572\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6572\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Des <strong>campagnes marketing<\/strong> m\u00e9morables<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6572\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6572\"><p>Un DotBrand offre \u00e0 votre \u00e9quipe marketing des adresses web courtes et faciles \u00e0 retenir, qui mettent le nom de votre marque au premier plan. Au lieu de longues URL charg\u00e9es de param\u00e8tres de suivi, vos campagnes peuvent s&rsquo;appuyer sur des adresses comme summer.yourbrand ou launch.yourbrand, faciles \u00e0 m\u00e9moriser et \u00e0 partager sur des affiches, des spots TV et les r\u00e9seaux sociaux. Chaque adresse sur votre extension confirme aussi que la campagne \u00e9mane bien de vous, ce qui aide les clients \u00e0 rep\u00e9rer plus facilement les fausses promotions.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6573\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6573\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Des applications <strong>concr\u00e8tes<\/strong><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6573\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6573\"><p>Le march\u00e9 des nouveaux gTLD offre un oc\u00e9an de possibilit\u00e9s inexploit\u00e9es, et dans une certaine mesure, la seule limite est votre imagination et votre cr\u00e9ativit\u00e9. Lors du dernier cycle, les entreprises ont utilis\u00e9 leurs gTLD pour toutes sortes d&rsquo;applications : des constructeurs automobiles associant l&rsquo;historique d&rsquo;entretien des v\u00e9hicules \u00e0 des domaines personnalis\u00e9s, au service client, aux d\u00e9monstrations de produits, aux boutiques en ligne et bien plus encore. Ou pr\u00e9voyez-vous de proposer des domaines \u00e0 la revente sur votre DotBrand ?<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc4a680 e-con-full e-flex e-con e-child\" data-id=\"fc4a680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2697b7c toggle--bgWhite elementor-widget elementor-widget-toggle\" data-id=\"2697b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4041\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4041\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Renforcer votre cybers\u00e9curit\u00e9<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4041\"><p>Poss\u00e9der votre propre gTLD vous permet de prendre le contr\u00f4le de votre cybers\u00e9curit\u00e9 et de prot\u00e9ger vos collaborateurs, vos visiteurs et, surtout, vos clients en ligne. Gr\u00e2ce \u00e0 des outils avanc\u00e9s comme DNSSEC contre l&rsquo;usurpation DNS et aux protocoles d&rsquo;authentification des e-mails comme SPF, DKIM et DMARC pour stopper net les fraudeurs, votre TLD personnalis\u00e9 devient une forteresse contre les cybermenaces. Il bloque les cybersquatteurs et renforce la cr\u00e9dibilit\u00e9 et la confiance envers votre marque, pour que chacun sache qu&rsquo;il a affaire au vrai.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4042\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4042\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Stopper les <strong>cybersquatteurs<\/strong><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4042\"><p>Les marques perdent le contr\u00f4le de leur pr\u00e9sence en ligne lorsque des escrocs et des cyberattaquants usurpent leur identit\u00e9. Les campagnes de phishing proviennent souvent d&rsquo;extensions nationales ou de sous-domaines ext\u00e9rieurs \u00e0 votre portefeuille, mais d\u00e8s que vos clients savent que vous poss\u00e9dez un gTLD, ils savent \u00e0 quels domaines se fier.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4043\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4043\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"><strong>Actions caritatives<\/strong> et relations publiques<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4043\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4043\"><p>Les entreprises utilisent aussi les nouveaux gTLD pour des actions caritatives et des projets de responsabilit\u00e9 sociale, afin de collecter des fonds et de sensibiliser \u00e0 des causes importantes. Les DotBrands peuvent servir de ressource p\u00e9dagogique et de collecte de fonds pour b\u00e2tir des r\u00e9seaux de soutien communautaire.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36fcebd e-con-full e-flex e-con e-child\" data-id=\"36fcebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a686a3 toggle--bgWhite elementor-widget elementor-widget-toggle\" data-id=\"0a686a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1091\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1091\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Fluidifier <strong>l'exp\u00e9rience client<\/strong><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1091\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1091\"><p>Avec votre propre extension, c&rsquo;est vous qui d\u00e9cidez comment les clients trouvent de l&rsquo;aide, des produits et des services en ligne. Des adresses claires comme support.yourbrand ou service.yourbrand m\u00e8nent directement les visiteurs au bon endroit, sans passer par les menus. Certains constructeurs automobiles relient d\u00e9j\u00e0 des QR codes \u00e0 l&rsquo;historique d&rsquo;entretien des v\u00e9hicules sur leur DotBrand, pour que les clients obtiennent les informations n\u00e9cessaires en un seul scan. Des adresses coh\u00e9rentes renforcent aussi la confiance, car les clients apprennent quels liens vous appartiennent r\u00e9ellement.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1092\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1092\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Int\u00e9gration des <strong>nouvelles technologies<\/strong><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1092\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1092\"><p>Solution num\u00e9rique innovante et tourn\u00e9e vers l&rsquo;avenir, le gTLD offre des possibilit\u00e9s d&rsquo;int\u00e9gration avec les cryptomonnaies, les NFT et d&rsquo;autres technologies de nouvelle g\u00e9n\u00e9ration.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1093\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1093\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"><strong>SEO<\/strong> et r\u00e9f\u00e9rencement <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1093\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1093\"><p>Les gTLD et les domaines .brand ouvrent aussi de nouvelles perspectives aux \u00e9quipes commerciales et marketing dans l&rsquo;art myst\u00e9rieux du SEO. Int\u00e9grer des mots-cl\u00e9s g\u00e9n\u00e9riques et des termes sectoriels qui ne sont plus disponibles dans les TLD historiques peut permettre \u00e0 votre entreprise de se hisser en t\u00eate des r\u00e9sultats de recherche.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-526edee e-flex e-con-boxed e-con e-parent\" data-id=\"526edee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b41765 e-con-full e-flex e-con e-child\" data-id=\"1b41765\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26473cc elementor-widget elementor-widget-text-editor\" data-id=\"26473cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>D\u00e9couvrez les <span class=\"color--primary\">crypto TLD<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a939b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"23a939b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Votre marque est-elle pr\u00eate pour la blockchain ? Revendiquez votre place sur le Web3 avec un crypto TLD.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-886b9a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"886b9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ebrand.com\/fr\/crypto-tlds-securisez-votre-identite-blockchain\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5af3c68 e-flex e-con-boxed e-con e-parent\" data-id=\"5af3c68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bfbf87b e-con-full imageAfterSection imageAfterSection--skyscrapers e-flex e-con e-child\" data-id=\"bfbf87b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a2f70 textWithSlash--h2 textWithSlash--absoluteOnDesktopAndTablet elementor-widget elementor-widget-text-editor\" data-id=\"91a2f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Comment s&rsquo;est d\u00e9roul\u00e9 <span class=\"color--primary\">le dernier cycle<\/span><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0317a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d0317a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">En janvier 2012, l'Internet Corporation for Assigned Names and Numbers (ICANN) a lanc\u00e9 son premier cycle d'enregistrement de nouveaux domaines g\u00e9n\u00e9riques de premier niveau (gTLD). Les enseignements de ce cycle orientent nos strat\u00e9gies pour la suite.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a942038 tabs tabs--spaceBetweenOnTabletAndMobile e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"a942038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"177479736\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1774797361\" data-tab-title-id=\"e-n-tab-title-1774797361\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1774797361\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8.00001 15.3334L6.69376 14.0501L11.8271 8.91675H0.666672V7.08342H11.8271L6.69376 1.95008L8.00001 0.666748L15.3333 8.00008L8.00001 15.3334Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8.00001 15.3334L6.69376 14.0501L11.8271 8.91675H0.666672V7.08342H11.8271L6.69376 1.95008L8.00001 0.666748L15.3333 8.00008L8.00001 15.3334Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tChiffres et candidatures\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1774797362\" data-tab-title-id=\"e-n-tab-title-1774797362\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1774797362\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8.00001 15.3334L6.69376 14.0501L11.8271 8.91675H0.666672V7.08342H11.8271L6.69376 1.95008L8.00001 0.666748L15.3333 8.00008L8.00001 15.3334Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8.00001 15.3334L6.69376 14.0501L11.8271 8.91675H0.666672V7.08342H11.8271L6.69376 1.95008L8.00001 0.666748L15.3333 8.00008L8.00001 15.3334Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTaux de r\u00e9ussite\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1774797363\" data-tab-title-id=\"e-n-tab-title-1774797363\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1774797363\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8.00001 15.3334L6.69376 14.0501L11.8271 8.91675H0.666672V7.08342H11.8271L6.69376 1.95008L8.00001 0.666748L15.3333 8.00008L8.00001 15.3334Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M8.00001 15.3334L6.69376 14.0501L11.8271 8.91675H0.666672V7.08342H11.8271L6.69376 1.95008L8.00001 0.666748L15.3333 8.00008L8.00001 15.3334Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPoints \u00e0 prendre en compte\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1774797361\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1774797361\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-54db52e e-con-full e-flex e-con e-child\" data-id=\"54db52e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f67ff41 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f67ff41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><strong>De nombreuses grandes marques, villes et r\u00e9gions ont d\u00e9pos\u00e9 une candidature pour de nouveaux gTLD en 2012, avec un total de 1 930 candidatures.<\/strong><br \/><br \/>Aujourd'hui, les internautes naviguent sur des DotBrands comme .google, .apple ou .nike, des gTLD g\u00e9ographiques comme .berlin, .tokyo, .nyc et .london, ou des gTLD comme .online, .bank ou .site. La proc\u00e9dure de candidature comprenait des r\u00e9unions avec des bureaux d'enregistrement et une candidature officielle aupr\u00e8s de l'ICANN, avant la mise en service des nouveaux gTLD.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1774797362\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1774797362\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-bfa4203 e-con-full e-flex e-con e-child\" data-id=\"bfa4203\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ee831 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c7ee831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><strong>Les taux de r\u00e9ussite des candidatures aux nouveaux gTLD ont vari\u00e9, certaines organisations ayant abandonn\u00e9 apr\u00e8s avoir sous-estim\u00e9 la complexit\u00e9 de la proc\u00e9dure.<\/strong><br \/><br \/>M\u00eame lorsque les entreprises ont abouti, beaucoup ont rencontr\u00e9 des difficult\u00e9s internes. Les \u00e9quipes marketing et juridiques n'ont souvent pas su exploiter efficacement les nouveaux domaines, et le cloisonnement entre services a g\u00e2ch\u00e9 le potentiel de la plateforme. Il en a r\u00e9sult\u00e9 des occasions manqu\u00e9es et des gTLD sous-exploit\u00e9s, ce qui souligne la n\u00e9cessit\u00e9 d'une meilleure planification et d'une meilleure coordination. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1774797363\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1774797363\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-33aa9ec e-con-full e-flex e-con e-child\" data-id=\"33aa9ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5970d13 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5970d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><strong>Les marques et les organisations r\u00e9gionales doivent peser le pour et le contre avant de d\u00e9poser une candidature pour un nouveau gTLD.<\/strong><br \/><br \/>Elles doivent aussi \u00e9laborer un plan pour leur nouveau gTLD, englobant le marketing, l'int\u00e9gration aux actifs num\u00e9riques et la gestion au quotidien. La r\u00e9ussite exige de se concentrer sur les bons cas d'usage, notamment l'identit\u00e9 de marque, l'ancrage local et la s\u00e9curit\u00e9 en ligne. Lorsque les marques se fixent des objectifs pr\u00e9cis, comme obtenir un domaine unique et m\u00e9morable, fid\u00e9liser et g\u00e9n\u00e9rer du trafic vers leurs sites, elles exploitent pleinement le potentiel de leur nouveau domaine.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b3a64 blobTopLeft blobBottomRight blobBottomRight--grayscale e-flex e-con-boxed e-con e-parent\" data-id=\"24b3a64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea1ecb7 e-con-full e-flex e-con e-child\" data-id=\"ea1ecb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e320d6 elementor-widget__width-initial textWithSlash--h2 elementor-widget elementor-widget-heading\" data-id=\"7e320d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les solutions EBRAND<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2897ac elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f2897ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Chez EBRAND, nous sommes ravis de lancer notre service d\u00e9di\u00e9 aux nouveaux gTLD pour le prochain cycle d'enregistrement. Nous avons tir\u00e9 de pr\u00e9cieux enseignements du dernier cycle, gr\u00e2ce \u00e0 nos partenariats avec des marques et des organisations. Contactez-nous d\u00e8s maintenant pour b\u00e9n\u00e9ficier de notre expertise et de notre approche strat\u00e9gique.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df91c2 tabs tabs--spaceBetween e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"9df91c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"165646786\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1656467861\" data-tab-title-id=\"e-n-tab-title-1656467861\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1656467861\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M0.33329 8.99967L1.84996 7.45592L7.91662 13.5226L7.91662 0.333007L10.0833 0.333007L10.0833 13.5226L16.15 7.45593L17.6666 8.99968L8.99996 17.6663L0.33329 8.99967Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M0.33329 8.99967L1.84996 7.45592L7.91662 13.5226L7.91662 0.333007L10.0833 0.333007L10.0833 13.5226L16.15 7.45593L17.6666 8.99968L8.99996 17.6663L0.33329 8.99967Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tService manag\u00e9\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1656467862\" data-tab-title-id=\"e-n-tab-title-1656467862\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1656467862\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M0.33329 8.99967L1.84996 7.45592L7.91662 13.5226L7.91662 0.333007L10.0833 0.333007L10.0833 13.5226L16.15 7.45593L17.6666 8.99968L8.99996 17.6663L0.33329 8.99967Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M0.33329 8.99967L1.84996 7.45592L7.91662 13.5226L7.91662 0.333007L10.0833 0.333007L10.0833 13.5226L16.15 7.45593L17.6666 8.99968L8.99996 17.6663L0.33329 8.99967Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tConseil\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1656467863\" data-tab-title-id=\"e-n-tab-title-1656467863\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1656467863\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M0.33329 8.99967L1.84996 7.45592L7.91662 13.5226L7.91662 0.333007L10.0833 0.333007L10.0833 13.5226L16.15 7.45593L17.6666 8.99968L8.99996 17.6663L0.33329 8.99967Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M0.33329 8.99967L1.84996 7.45592L7.91662 13.5226L7.91662 0.333007L10.0833 0.333007L10.0833 13.5226L16.15 7.45593L17.6666 8.99968L8.99996 17.6663L0.33329 8.99967Z\" fill=\"#BF0D3E\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSp\u00e9cialisation\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1656467861\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1656467861\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-980c75e e-con-full e-flex e-con e-child\" data-id=\"980c75e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a67dbc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0a67dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Chez EBRAND, notre service manag\u00e9 d\u00e9cloisonne les \u00e9quipes et favorise la collaboration entre les services pour \u00e9laborer une strat\u00e9gie productive et p\u00e9renne pour votre DotBrand. Nous vous accompagnons de la pr\u00e9-inscription \u00e0 l'apr\u00e8s-lancement, pour une int\u00e9gration fluide \u00e0 votre infrastructure num\u00e9rique et \u00e0 vos actions marketing.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1656467862\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1656467862\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-35175c9 e-con-full e-flex e-con e-child\" data-id=\"35175c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e73ad elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"13e73ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Travailler avec un expert d\u00e9di\u00e9 vous aide \u00e0 tirer le meilleur parti de votre strat\u00e9gie de nouveaux gTLD. Chez EBRAND, nos experts projet accompagnent depuis plus de dix ans des dizaines de clients tout au long de la proc\u00e9dure, en leur apportant les bonnes pratiques n\u00e9cessaires pour r\u00e9ussir. Nous suivons aussi de pr\u00e8s l'\u00e9volution du programme en tant que membre actif de la communaut\u00e9 de l'ICANN. Nos experts fournissent des conseils sur mesure et une orientation strat\u00e9gique pour vous aider \u00e0 exploiter pleinement le potentiel de votre DotBrand et \u00e0 atteindre vos objectifs commerciaux en toute confiance. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1656467863\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1656467863\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-6cc59c6 e-con-full e-flex e-con e-child\" data-id=\"6cc59c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37b1e71 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37b1e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les nouveaux gTLD ne sont pas une solution universelle : la strat\u00e9gie de marque, l'approche du march\u00e9, les objectifs financiers et la zone g\u00e9ographique de votre organisation exigent un accompagnement sp\u00e9cifique. Avec plus de 200 experts locaux et des comp\u00e9tences dans plus d'une douzaine de langues, EBRAND vous apporte les solutions compl\u00e8tes dont vous avez besoin pour r\u00e9ussir.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5379441 e-flex e-con-boxed e-con e-parent\" data-id=\"5379441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd1cb87 e-con-full e-flex e-con e-child\" data-id=\"fd1cb87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeaf33a elementor-widget elementor-widget-text-editor\" data-id=\"aeaf33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>D\u00e9couvrez d\u00e8s maintenant vos <span class=\"color--primary\">options de nouveaux gTLD<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fd8ae elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"53fd8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous voulez en savoir plus sur la proc\u00e9dure des nouveaux gTLD et sur les opportunit\u00e9s qu'offrira votre nouvel emplacement num\u00e9rique ?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6508efe elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6508efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ebrand.com\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e4e0b2 blobLeft blobLeft--grayscale blobRightTop e-flex e-con-boxed e-con e-parent\" data-id=\"0e4e0b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2bc96 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8b2bc96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"color--primary\">FAQ<\/span> sur les nouveaux gTLD et les DotBrands<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0b91b toggle--borderBottom elementor-widget elementor-widget-toggle\" data-id=\"6b0b91b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1121\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1121\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Que sont les nouveaux gTLD ? <\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1121\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1121\"><p>Les nouveaux gTLD sont des extensions de domaine que l&rsquo;ICANN a ajout\u00e9es au-del\u00e0 de l&rsquo;ensemble d&rsquo;origine, comme .com, .org et .net. Parmi les exemples figurent .tech, .shop, .blog, .nyc et .guru. Ils offrent aux entreprises des options de domaine plus sp\u00e9cifiques et plus m\u00e9morables, \u00e0 un moment o\u00f9 les bons noms se font rares dans les extensions traditionnelles.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1122\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1122\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu'est-ce qu'un domaine DotBrand ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1122\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1122\"><p>Un DotBrand est un domaine de premier niveau r\u00e9serv\u00e9 \u00e0 une seule marque ou entreprise, ce qui vous permet d&rsquo;utiliser des adresses comme product.brandname au lieu de brandname.com. Vous contr\u00f4lez l&rsquo;extension et en fixez les r\u00e8gles, ce qui renforce la visibilit\u00e9, la confiance et la s\u00e9curit\u00e9, car les clients savent exactement \u00e0 quels domaines se fier.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1123\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1123\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quel est le r\u00f4le de l'ICANN dans les nouveaux gTLD ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1123\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1123\"><p>L&rsquo;ICANN (Internet Corporation for Assigned Names and Numbers) supervise les noms et extensions de domaine, y compris les nouveaux gTLD. Elle g\u00e8re le programme des nouveaux gTLD, coordonne le syst\u00e8me de noms de domaine et encadre les bureaux d&rsquo;enregistrement accr\u00e9dit\u00e9s comme EBRAND. L&rsquo;ICANN est une organisation \u00e0 but non lucratif bas\u00e9e aux \u00c9tats-Unis, et ses r\u00e8gles assurent la stabilit\u00e9 et la s\u00e9curit\u00e9 d&rsquo;internet.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1124\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1124\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quand a lieu le cycle 2026 des nouveaux gTLD ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1124\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1124\"><p>La p\u00e9riode de candidature du cycle 2026 des nouveaux gTLD de l&rsquo;ICANN s&rsquo;est ouverte le 30 avril 2026 et s&rsquo;est cl\u00f4tur\u00e9e le 12 ao\u00fbt 2026. Le cycle pr\u00e9c\u00e9dent a eu lieu en 2012 : ces cycles sont donc rares. Notre briefing ICANN85 pr\u00e9sente le calendrier et les prochaines \u00e9tapes pour les candidats.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1125\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1125\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Comment fonctionne le programme des nouveaux gTLD de l'ICANN ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1125\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1125\"><p>Le programme des nouveaux gTLD de l&rsquo;ICANN se d\u00e9roule par \u00e9tapes. Les organisations d\u00e9posent une candidature pour un nouveau gTLD, et l&rsquo;ICANN \u00e9value chaque candidature au regard d&rsquo;exigences techniques et financi\u00e8res. Les extensions approuv\u00e9es passent par une p\u00e9riode sunrise avant leur lancement, pendant laquelle les titulaires de marques peuvent r\u00e9server leurs domaines en priorit\u00e9. Apr\u00e8s le lancement, le propri\u00e9taire du gTLD g\u00e8re l&rsquo;extension.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1126\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1126\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Comment d\u00e9poser une candidature pour un nouveau gTLD ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1126\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1126\"><p>Pour enregistrer un nouveau gTLD, vous devez soumettre une candidature \u00e0 l&rsquo;ICANN, satisfaire \u00e0 ses exigences techniques et financi\u00e8res et franchir plusieurs phases d&rsquo;\u00e9valuation. L&rsquo;ICANN n&rsquo;accepte les candidatures que pendant des p\u00e9riodes d\u00e9finies, et celle de 2026 s&rsquo;est cl\u00f4tur\u00e9e le 12 ao\u00fbt. EBRAND accompagne les organisations tout au long du processus, de la pr\u00e9-inscription \u00e0 l&rsquo;apr\u00e8s-lancement, y compris l&rsquo;int\u00e9gration de la nouvelle extension \u00e0 votre infrastructure num\u00e9rique et \u00e0 votre marketing.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1127\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1127\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00001 7.87958L0.408813 1.28699L1.48681 0.208984L7.00001 5.72078L12.5132 0.208984L13.5912 1.28699L7.00001 7.87958Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M7.00011 0.12066L13.5913 6.71326L12.5133 7.79126L7.00011 2.27946L1.48691 7.79126L0.408908 6.71326L7.00011 0.12066Z\" fill=\"#BF0D3E\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Comment utiliser un DotBrand pour le marketing ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1127\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1127\"><p>Un DotBrand renforce la pr\u00e9sence de votre marque, accro\u00eet votre visibilit\u00e9 en ligne et instaure la confiance des clients, puisque chaque adresse sur l&rsquo;extension vous appartient clairement. Certains usages sont cr\u00e9atifs : des villes font la promotion du tourisme avec .nyc et .london, des organisations \u00e0 but non lucratif comme .hiv sensibilisent le public, et des constructeurs automobiles relient des QR codes \u00e0 des pages d&rsquo;historique d&rsquo;entretien.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Que sont les nouveaux gTLD ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Les nouveaux gTLD sont des extensions de domaine que l&rsquo;ICANN a ajout\\u00e9es au-del\\u00e0 de l&rsquo;ensemble d&rsquo;origine, comme .com, .org et .net. Parmi les exemples figurent .tech, .shop, .blog, .nyc et .guru. Ils offrent aux entreprises des options de domaine plus sp\\u00e9cifiques et plus m\\u00e9morables, \\u00e0 un moment o\\u00f9 les bons noms se font rares dans les extensions traditionnelles.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Qu'est-ce qu'un domaine DotBrand ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Un DotBrand est un domaine de premier niveau r\\u00e9serv\\u00e9 \\u00e0 une seule marque ou entreprise, ce qui vous permet d&rsquo;utiliser des adresses comme product.brandname au lieu de brandname.com. Vous contr\\u00f4lez l&rsquo;extension et en fixez les r\\u00e8gles, ce qui renforce la visibilit\\u00e9, la confiance et la s\\u00e9curit\\u00e9, car les clients savent exactement \\u00e0 quels domaines se fier.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Quel est le r\\u00f4le de l'ICANN dans les nouveaux gTLD ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>L&rsquo;ICANN (Internet Corporation for Assigned Names and Numbers) supervise les noms et extensions de domaine, y compris les nouveaux gTLD. Elle g\\u00e8re le programme des nouveaux gTLD, coordonne le syst\\u00e8me de noms de domaine et encadre les bureaux d&rsquo;enregistrement accr\\u00e9dit\\u00e9s comme EBRAND. L&rsquo;ICANN est une organisation \\u00e0 but non lucratif bas\\u00e9e aux \\u00c9tats-Unis, et ses r\\u00e8gles assurent la stabilit\\u00e9 et la s\\u00e9curit\\u00e9 d&rsquo;internet.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Quand a lieu le cycle 2026 des nouveaux gTLD ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>La p\\u00e9riode de candidature du cycle 2026 des nouveaux gTLD de l&rsquo;ICANN s&rsquo;est ouverte le 30 avril 2026 et s&rsquo;est cl\\u00f4tur\\u00e9e le 12 ao\\u00fbt 2026. Le cycle pr\\u00e9c\\u00e9dent a eu lieu en 2012 : ces cycles sont donc rares. Notre briefing ICANN85 pr\\u00e9sente le calendrier et les prochaines \\u00e9tapes pour les candidats.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Comment fonctionne le programme des nouveaux gTLD de l'ICANN ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Le programme des nouveaux gTLD de l&rsquo;ICANN se d\\u00e9roule par \\u00e9tapes. Les organisations d\\u00e9posent une candidature pour un nouveau gTLD, et l&rsquo;ICANN \\u00e9value chaque candidature au regard d&rsquo;exigences techniques et financi\\u00e8res. Les extensions approuv\\u00e9es passent par une p\\u00e9riode sunrise avant leur lancement, pendant laquelle les titulaires de marques peuvent r\\u00e9server leurs domaines en priorit\\u00e9. Apr\\u00e8s le lancement, le propri\\u00e9taire du gTLD g\\u00e8re l&rsquo;extension.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Comment d\\u00e9poser une candidature pour un nouveau gTLD ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Pour enregistrer un nouveau gTLD, vous devez soumettre une candidature \\u00e0 l&rsquo;ICANN, satisfaire \\u00e0 ses exigences techniques et financi\\u00e8res et franchir plusieurs phases d&rsquo;\\u00e9valuation. L&rsquo;ICANN n&rsquo;accepte les candidatures que pendant des p\\u00e9riodes d\\u00e9finies, et celle de 2026 s&rsquo;est cl\\u00f4tur\\u00e9e le 12 ao\\u00fbt. EBRAND accompagne les organisations tout au long du processus, de la pr\\u00e9-inscription \\u00e0 l&rsquo;apr\\u00e8s-lancement, y compris l&rsquo;int\\u00e9gration de la nouvelle extension \\u00e0 votre infrastructure num\\u00e9rique et \\u00e0 votre marketing.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Comment utiliser un DotBrand pour le marketing ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Un DotBrand renforce la pr\\u00e9sence de votre marque, accro\\u00eet votre visibilit\\u00e9 en ligne et instaure la confiance des clients, puisque chaque adresse sur l&rsquo;extension vous appartient clairement. Certains usages sont cr\\u00e9atifs : des villes font la promotion du tourisme avec .nyc et .london, des organisations \\u00e0 but non lucratif comme .hiv sensibilisent le public, et des constructeurs automobiles relient des QR codes \\u00e0 des pages d&rsquo;historique d&rsquo;entretien.<\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a654c1 blobTrendingStories blobTrendingStories--grayscale e-flex e-con-boxed e-con e-parent\" data-id=\"7a654c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34bef49 e-con-full e-flex e-con e-child\" data-id=\"34bef49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d785e elementor-widget elementor-widget-shortcode\" data-id=\"59d785e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"31435\" class=\"elementor elementor-31435 elementor-31429 elementor-31429\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8039c e-con-full linkAnimated e-flex e-con e-parent\" data-id=\"7da8039c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcdf533 elementor-grid-2 trendingStories elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4fcdf533\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-58845 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate-domain-management tag-gtld\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ebrand.com\/fr\/blog\/icann-reveal-new-gtlds\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"155\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/10\/ICANN-Reveal-Thumbnail-300x155.webp\" class=\"attachment-medium size-medium wp-image-58877\" alt=\"This image of a mountaintop illustrates our discussion topic: The ICANN reveal of new gTLDs, and what that means for you.\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/10\/ICANN-Reveal-Thumbnail-300x155.webp 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/10\/ICANN-Reveal-Thumbnail-1024x531.webp 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/10\/ICANN-Reveal-Thumbnail-768x398.webp 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/10\/ICANN-Reveal-Thumbnail-1536x796.webp 1536w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/10\/ICANN-Reveal-Thumbnail.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ebrand.com\/fr\/blog\/icann-reveal-new-gtlds\/\" >\n\t\t\t\tICANN Reveal Day 2026\t\t\t<\/a>\n\t\t<\/p>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ebrand.com\/fr\/blog\/icann-reveal-new-gtlds\/\" aria-label=\"En savoir plus sur ICANN Reveal Day 2026\" tabindex=\"-1\" >\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/arrow_right.svg\" alt=\"Fl\u00e8che droite\">\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-58158 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ebrand.com\/fr\/blog\/blocage-de-domaines-devancez-le-cybersquatting\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"155\" src=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/09\/Domain-block-Thumbnail-300x155.webp\" class=\"attachment-medium size-medium wp-image-58157\" alt=\"Cette image d&apos;un portail ouvert illustre notre sujet sur la mani\u00e8re dont un blocage de domaines peut s\u00e9curiser votre portefeuille en ligne.\" srcset=\"https:\/\/ebrand.com\/wp-content\/uploads\/2026\/09\/Domain-block-Thumbnail-300x155.webp 300w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/09\/Domain-block-Thumbnail-1024x531.webp 1024w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/09\/Domain-block-Thumbnail-768x398.webp 768w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/09\/Domain-block-Thumbnail-1536x796.webp 1536w, https:\/\/ebrand.com\/wp-content\/uploads\/2026\/09\/Domain-block-Thumbnail.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ebrand.com\/fr\/blog\/blocage-de-domaines-devancez-le-cybersquatting\/\" >\n\t\t\t\tBlocage de domaines : devancez le cybersquatting\t\t\t<\/a>\n\t\t<\/p>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ebrand.com\/fr\/blog\/blocage-de-domaines-devancez-le-cybersquatting\/\" aria-label=\"En savoir plus sur Blocage de domaines : devancez le cybersquatting\" tabindex=\"-1\" >\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/arrow_right.svg\" alt=\"Fl\u00e8che droite\">\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167346b linkWithArrow linkAnimated elementor-hidden-desktop elementor-widget elementor-widget-text-editor\" data-id=\"167346b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ebrand.com\/fr\/blog\/\">D\u00e9couvrez d&rsquo;autres articles<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2b1707 e-con-full e-flex e-con e-child\" data-id=\"f2b1707\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9df16f7 textWithSlash--h2 elementor-widget elementor-widget-text-editor\" data-id=\"9df16f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"color--primary\">Articles<\/span> r\u00e9cents<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8815185 linkWithArrow linkAnimated elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"8815185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ebrand.com\/fr\/blog\/\">D\u00e9couvrez d&rsquo;autres articles<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DotBrands :S\u00e9curisez votre propre espace num\u00e9rique avec un nouveau gTLD Le cycle d&rsquo;enregistrement des nouveaux gTLD de l&rsquo;ICANN s&rsquo;est ouvert le 30 mai 2026 et<\/p>\n","protected":false},"author":48,"featured_media":43948,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59014","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nouveaux gTLD et DotBrands - EBRAND<\/title>\n<meta name=\"description\" content=\"Ouvrez de nouvelles perspectives avec votre propre extension de domaine. 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