{"id":12707,"date":"2020-01-01T09:47:41","date_gmt":"2020-01-01T09:47:41","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=12707"},"modified":"2025-04-28T12:12:01","modified_gmt":"2025-04-28T12:12:01","slug":"%ce%b5%cf%85-ou-eu-vrais-ou-faux-jumeaux","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/%ce%b5%cf%85-ou-eu-vrais-ou-faux-jumeaux\/","title":{"rendered":".\u03b5\u03c5 OU .eu : VRAIS OU FAUX JUMEAUX ?"},"content":{"rendered":"<h2><strong>Vous avez trouv\u00e9\u00a0? Non, pas encore\u00a0? Cherchez bien. L\u2019information pourrait \u00eatre anecdotique pour le commun des mortels mais int\u00e9ressante pour les fraudeurs. <\/strong><strong>Titulaires de marque, prenez garde\u00a0! <\/strong><\/h2>\n<p>Pourquoi\u00a0? Parce que la diff\u00e9rence entre les deux extensions peut \u00eatre quasiment ind\u00e9celable \u00e0 l\u2019\u0153il nu pour un n\u00e9ophyte, surtout \u00e9crit en tout petit dans la barre URL de votre navigateur. Un indice\u00a0: l\u2019une de ces deux extensions n\u2019est pas \u00e9crite dans notre alphabet latin. Voici la solution\u00a0: le premier <strong>.<\/strong><strong>\u03b5\u03c5<\/strong> qui appara\u00eet dans le titre est en caract\u00e8res grecs, le second <strong>.eu<\/strong> dans notre alphabet latin habituel.<\/p>\n<p>En effet, depuis le 14 novembre 2019, le registre europ\u00e9en EURid autorise l\u2019enregistrement de noms de domaine \u00e9crits int\u00e9gralement en alphabet grec, <strong>extension comprise<\/strong>, comme par exemple <strong>\u03b5\u03c5\u03c1\u03ce.\u03b5\u03c5<\/strong> au lieu de <strong>euro.eu<\/strong>. Si cette ouverture est une opportunit\u00e9 pour le march\u00e9 grec, elle pourrait l\u2019\u00eatre aussi pour les fraudeurs\u00a0: une occasion pour nous de vous rappeler ce qu\u2019est l\u2019homoglyphie et quels sont ses dangers.<\/p>\n<h2><strong>Les homoglyphes\u00a0: faux jumeaux mais vrais dangers<\/strong><\/h2>\n<p>\u00ab\u00a0<strong>IKEA<\/strong>\u00a0\u00bb en alphabet latin devient \u00ab\u00a0<strong>\u0399<\/strong><strong>\u039a<\/strong><strong>\u0395<\/strong><strong>\u0391<\/strong>\u00a0\u00bb \u00e9crit en caract\u00e8res grecs. Avouez qu\u2019il y a de quoi \u00eatre tromp\u00e9\u2026 On pourrait trouver d\u2019autres exemples, ainsi <strong>AMAZON<\/strong> qui, en grec, devient \u00ab\u00a0<strong>\u0391<\/strong><strong>\u039c<\/strong><strong>\u0391<\/strong><strong>\u0396<\/strong><strong>\u039f<\/strong><strong>\u039d\u00a0\u00bb<\/strong> ou <strong>AXA<\/strong> qui devient \u00ab\u00a0<strong>\u0391<\/strong><strong>\u03a7<\/strong><strong>\u0391\u00a0\u00bb<\/strong>. Impossible de les distinguer sans outil de v\u00e9rification linguistique\u00a0!<\/p>\n<p>Enregistrer un nom de domaine en rempla\u00e7ant un ou plusieurs caract\u00e8res latins par d\u2019autres caract\u00e8res semblables visuellement est une pratique largement exploit\u00e9e par les fraudeurs. Les caract\u00e8res utilis\u00e9s \u00e0 cette fin sont appel\u00e9s \u00ab\u00a0homoglyphes\u00a0\u00bb. Il est facile de les trouver dans les alphabets tels que le cyrillique ou le grec par exemple, mais aussi dans l\u2019alphabet latin (caract\u00e8res accentu\u00e9s et sp\u00e9ciaux). Utilis\u00e9 \u00e0 mauvais escient et associ\u00e9 \u00e0 une campagne de phishing, le faux nom de domaine devient ainsi un typosquatting tr\u00e8s \u00e9labor\u00e9, quasi ind\u00e9tectable dans une URL ou dans une adresse email.<\/p>\n<p>De telles atteintes sont redoutables\u00a0pour les <strong>marques<\/strong>, parce qu\u2019elles d\u00e9gradent leur <strong>image<\/strong>, peuvent leur <strong>co\u00fbter tr\u00e8s cher<\/strong> et <strong>d\u00e9t\u00e9riorer consid\u00e9rablement la confiance<\/strong> du consommateur qui, abus\u00e9, a transmis ses donn\u00e9es personnelles et coordonn\u00e9es bancaires par ce biais, voire m\u00eame a pay\u00e9 un article qu\u2019il ne recevra jamais.<\/p>\n<h2><strong>Titulaires de marques, que devez-vous faire avec le <\/strong><strong>.<\/strong><strong>\u03b5\u03c5<\/strong><strong> en grec\u00a0?<\/strong><\/h2>\n<p>Lors du lancement de l\u2019extension <strong>.<\/strong><strong>\u03b5\u03c5<\/strong>, version grecque, il n\u2019a pas \u00e9t\u00e9 pr\u00e9vu de p\u00e9riode de pr\u00e9enregistrement destin\u00e9e aux titulaires de marques. Aussi, pour les marques internationales, surtout grand public, nous pr\u00e9conisons un enregistrement d\u00e9fensif. D\u2019accord, mais enregistrer quoi\u00a0?<\/p>\n<h2><strong>Conseil d\u2019expert<\/strong><\/h2>\n<p>La m\u00e9thode est simple. Il s\u2019agit d\u2019identifier chaque lettre substituable en caract\u00e8res grecs appartenant aux noms de domaine strat\u00e9giques utilis\u00e9s pour communiquer (nom du site de l\u2019entreprise, nom du pr\u00e9sident, nom utilis\u00e9 dans les adresses email, etc.)\u00a0; si visuellement, le r\u00e9sultat est trompeur, comme dans notre exemple sur IKEA, vous avez int\u00e9r\u00eat \u00e0 d\u00e9poser le nom de domaine.<\/p>\n<p>Attention toutefois \u00e0 bien respecter les conditions pr\u00e9vues par le registre EURid\u00a0: toutes les lettres d\u2019un nom doivent \u00eatre converties en caract\u00e8res grecs. Pour vous aider, vous trouverez ci-dessous les 24 lettres de l\u2019alphabet grec :<\/p>\n<p><strong>Les capitales<\/strong> : \u0391, \u0392, \u0393, \u0394, \u0395, \u0396, \u0397, \u0398, \u0399, \u039a, \u039b, \u039c, \u039d, \u039e, \u039f, \u03a0, \u03a1, \u03a3, \u03a4, \u03a5, \u03a6, \u03a7, \u03a8, \u03a9<br \/>\n<strong>Les minuscules<\/strong> : \u03b1, \u03b2 (var. \u03d0), \u03b3, \u03b4, \u03b5, \u03b6, \u03b7, \u03b8, \u03b9, \u03ba, \u03bb, \u03bc, \u03bd, \u03be, \u03bf, \u03c0, \u03c1, \u03c3 (var. \u03c2), \u03c4, \u03c5, \u03c6\/\u03d5, \u03c7, \u03c8, \u03c9<\/p>\n<p>Si l\u2019op\u00e9ration vous para\u00eet complexe, n\u2019h\u00e9sitez pas \u00e0 solliciter <a href=\"https:\/\/ebrandservices.fr\/qui-sommes-nous\/notre-equipe\/\">votre conseil EBRAND<\/a>, qui sera \u00e0 m\u00eame de la faire pour vous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez trouv\u00e9\u00a0? Non, pas encore\u00a0? Cherchez bien. L\u2019information pourrait \u00eatre anecdotique pour le commun des mortels mais int\u00e9ressante pour les fraudeurs. Titulaires de marque, prenez garde\u00a0! Pourquoi\u00a0? Parce que la diff\u00e9rence entre les deux extensions peut \u00eatre quasiment ind\u00e9celable \u00e0 l\u2019\u0153il nu pour un n\u00e9ophyte, surtout \u00e9crit en tout petit dans la barre URL [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":42852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[897,237],"tags":[],"class_list":["post-12707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersquatting","category-domaines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>.\u03b5\u03c5 OU .eu : VRAIS OU FAUX JUMEAUX ? - EBRAND<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la diff\u00e9rence entre .\u03b5\u03c5 et .eu dans notre article. 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