{"id":13085,"date":"2020-02-03T07:02:24","date_gmt":"2020-02-03T07:02:24","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=13085"},"modified":"2025-04-28T13:17:29","modified_gmt":"2025-04-28T13:17:29","slug":"5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\/","title":{"rendered":"5 BONNES RAISONS DE MISER SUR E-COMMERCE LATINO-AMERICAIN"},"content":{"rendered":"<h2 class=\"xmsonormal\"><b>De l\u2019or des Incas au carnaval de Rio, l\u2019Am\u00e9rique latine fait toujours r\u00eaver\u00a0! Et pour cause. Ses 635 millions d\u2019habitants repr\u00e9sentent un march\u00e9 colossal d\u00e9sormais boost\u00e9 par l\u2019e-commerce. Un potentiel relais de croissance \u00e0 l\u2019export pour les entreprises fran\u00e7aises.<\/b><\/h2>\n<p>Miser sur l\u2019Am\u00e9rique latine, c\u2019est miser sur les 19 pays* qui la composent. C\u2019est aussi miser sur le 5<sup>e<\/sup> plus grand pays du monde, le <strong>Br\u00e9sil<\/strong>, qui est \u00e9galement la 8<sup>e<\/sup> puissance \u00e9conomique mondiale. Mais pas seulement\u00a0! Car, si certains de ces 19 pays demeurent \u00e9conomiquement fragiles, d\u2019autres font preuve d\u2019un dynamisme reconnu sur la sc\u00e8ne internationale, la <strong>Colombie<\/strong>, le <strong>Mexique<\/strong> et le <strong>P\u00e9rou<\/strong>, par exemple. N\u2019oublions pas l\u2019<strong>Argentine<\/strong> et son potentiel. En effet, gr\u00e2ce \u00e0 Internet, les perspectives de d\u00e9veloppement \u00e9conomique du continent laissent r\u00eaveurs\u00a0:<\/p>\n<ol>\n<li>Une <strong>population de 635 millions<\/strong> d\u2019habitants environ, soit <strong>presque 10 fois<\/strong> celle de la France (67 millions) et <strong>sup\u00e9rieure de plus de 120 millions<\/strong> \u00e0 celle de l\u2019Union europ\u00e9enne \u00e0 28 (environ 513,5 millions d\u00e9but 2019)\u00a0;<\/li>\n<li>Un <strong>taux de p\u00e9n\u00e9tration \u00e0 Internet de<\/strong> <strong>68 %<\/strong> environ fin juin 2019, sup\u00e9rieur \u00e0 celui de l\u2019Asie et du Moyen-Orient (86,8 % en moyenne pour l\u2019UE) . Quant au taux de p\u00e9n\u00e9tration de l\u2019Internet mobile, il est <strong>en constante augmentation<\/strong> et pourrait atteindre <strong>78 %<\/strong> en moyenne en 2020\u00a0;<\/li>\n<li><strong>L\u2019\u00e9mergence d\u2019une classe moyenne<\/strong>, pass\u00e9e de 26,9 % \u00e0 41,1 % de la population entre 2000 et 2017, fait de l\u2019Am\u00e9rique latine l\u2019un des march\u00e9s o\u00f9 <strong>la vente en ligne conna\u00eet la<\/strong> <strong>croissance la plus dynamique au monde<\/strong>;<\/li>\n<li>Une langue presque commune, <strong>l\u2019espagnol<\/strong>, \u00e0 l\u2019exception du Br\u00e9sil o\u00f9 l\u2019on parle portugais\u00a0;<\/li>\n<li>Un <strong>potentiel de d\u00e9veloppement \u00e9conomique \u00e9norme<\/strong>, aussi bien dans le secteur <strong>industriel\u00a0<\/strong>(infrastructures notamment pour le Br\u00e9sil, la Colombie, le Chili, le Costa Rica et le P\u00e9rou) que dans ceux du <strong>textile<\/strong> et de la <strong>mode<\/strong> (Colombie), de <strong>l\u2019agro-alimentaire<\/strong> (on aime bien manger en Am\u00e9rique latine), des industries <strong>pharmaceutique<\/strong> et <strong>chirurgicale<\/strong> (esth\u00e9tique), ainsi que dans le secteur du <strong>digital<\/strong>.<\/li>\n<\/ol>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"#ancre1\">JE VEUX RECEVOIR UN DEVIS<\/a><\/span><\/h3>\n<h3 class=\"xmsonormal\"><b>MERCADO LIBRE, UN MODELE DE REUSSITE DANS LE E-COMMERCE<\/b><\/h3>\n<ul>\n<li><strong>306 millions d\u2019utilisateurs<\/strong> valides enregistr\u00e9s au 30.09.2019\u00a0;<\/li>\n<li><strong>603 millions $<\/strong>: montant des recettes nettes du 3<sup>e<\/sup> trimestre 2019 (augmentation de 69,7 % par rapport au 3<sup>e<\/sup> trimestre 2018)\u00a0;<\/li>\n<li><strong>98 millions d\u2019articles<\/strong> vendus au 3<sup>e<\/sup> trimestre 2019 (269,4 millions sur les 9 premiers mois de l\u2019ann\u00e9e).<\/li>\n<\/ul>\n<p>Ces chiffres parlent d\u2019eux-m\u00eames. Fond\u00e9 en 1999 en Argentine, <strong>Mercado Libre<\/strong>, site comparable \u00e0 l\u2019\u00e9poque au <em>Bon Coin<\/em>, est devenu en 20 ans <strong>le plus grand \u00e9cosyst\u00e8me de commerce en ligne<\/strong> d&rsquo;Am\u00e9rique latine. Sa plateforme r\u00e9gionale int\u00e9gr\u00e9e fournit \u00e0 ses utilisateurs des outils de <strong>commerce et de paiement en ligne<\/strong> et permet aux <strong>entreprises comme aux particuliers<\/strong> d&rsquo;acheter et de vendre <strong>produits et services<\/strong> dans la r\u00e9gion<\/p>\n<p>Pr\u00e9sent dans toute l\u2019Am\u00e9rique latine, sauf Cuba, Mercado Libre devance largement ses concurrents, notamment Amazon, dans la plupart des pays. La plateforme est en outre <strong>cot\u00e9e<\/strong> en bourse.<\/p>\n<h3 class=\"xmsonormal\"><b>DES ZONES D\u2019OMBRE AU TABLEAU <\/b><\/h3>\n<p>Toute m\u00e9daille cependant a son revers. Des politiques instables, de grands \u00e9carts de niveaux de vie qui font se c\u00f4toyer luxe et quasi-d\u00e9nuement, des \u00e9conomies qui peinent \u00e0 se r\u00e9guler, etc., peuvent inqui\u00e9ter. D\u2019autant que les plus pauvres n\u2019h\u00e9sitent pas \u00e0 s\u2019approvisionner sur des march\u00e9s en plein air (tel que celui de La Salada \u00e0 Buenos Aires) o\u00f9 les produits -la plupart contrefaits ou de mauvaise qualit\u00e9- sont vendus \u00e0 des prix imbattables. En outre, les march\u00e9s en ligne favorisent l\u2019achat de faux m\u00e9dicaments, moins chers, qui ne sont pas disponibles dans le pays, malgr\u00e9 une certaine conscience des dangers encourus (<a href=\"https:\/\/www.sanofi.com\/fr\/media-room\/articles\/2017\/la-lutte-contre-les-faux-medicaments-passe-par-une-prise-de-conscience-du-phenomene\/\">cf. \u00e9tude Sanofi r\u00e9alis\u00e9e en 2016<\/a>). Pourtant, en d\u00e9pit de ces zones d\u2019ombre, n\u2019oublions pas que l\u2019Am\u00e9rique latine est largement ouverte sur la francophonie, avec environ 15 millions de locuteurs.<\/p>\n<h3><strong>LES EXTENSIONS LATINO-AM\u00c9RICAINES SUR INTERNET<\/strong><\/h3>\n<table border=\"0\" width=\"744\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col span=\"2\" width=\"372\" \/><\/colgroup>\n<tbody>\n<tr>\n<td class=\"xl65\" width=\"372\" height=\"20\">.AR &#8211; ARGENTINE<\/td>\n<td class=\"xl65\" width=\"372\">.HN &#8211; HONDURAS<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.BO &#8211; BOLIVIE<\/td>\n<td class=\"xl65\">.MX et .COM.MX &#8211; Mexique<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.COM.BR &#8211; BR\u00c9SIL<\/td>\n<td class=\"xl65\">.NI &#8211; NICARAGUA<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.CL &#8211; CHILI<\/td>\n<td class=\"xl65\">.PA &#8211; PANAMA<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.CO &#8211; COLOMBIE<\/td>\n<td class=\"xl65\">.PY &#8211; PARAGUAY<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.CR &#8211; COSTA RICA<\/td>\n<td class=\"xl65\">.PE &#8211; le P\u00c9ROU<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.CU &#8211; CUBA<\/td>\n<td class=\"xl65\">.SV &#8211; SALVADOR<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.DO &#8211; R\u00c9PUBLIQUE DOMICAINE<\/td>\n<td class=\"xl65\">.UY &#8211; URUGUAY<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.EC &#8211; \u00c9QUATEUR<\/td>\n<td class=\"xl65\">.VE &#8211; VENEZUELA<\/td>\n<\/tr>\n<tr>\n<td class=\"xl65\" height=\"20\">.GT &#8211; GUATEMALA<\/td>\n<td class=\"xl65\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><\/h3>\n<h3><strong>CONSEIL D\u2019EXPERT<\/strong><\/h3>\n<p>Nous recommandons aux entreprises fran\u00e7aises qui souhaitent se d\u00e9velopper sur l\u2019Internet latino-am\u00e9ricain de\u00a0:<\/p>\n<ol>\n<li><strong>Enregistrer<\/strong> leur nom de domaine dans les extensions correspondant aux pays afin d\u2019affirmer leur pr\u00e9sence et d\u2019\u00e9viter le cybersquatting. Dans le cas o\u00f9 une seule partie du march\u00e9 serait vis\u00e9e, il est fortement recommand\u00e9 de d\u00e9finir un <strong>p\u00e9rim\u00e8tre de protection<\/strong> afin d\u2019identifier les \u00e9ventuels enregistrements d\u00e9fensifs \u00e0 r\u00e9aliser.<\/li>\n<li><strong>Prot\u00e9ger<\/strong> leur marque gr\u00e2ce \u00e0 un service de surveillance des noms de domaine permettant la d\u00e9tection, l\u2019identification et le retrait des atteintes (cybersquatting, phishing\u2026) ainsi que le signalement des fraudeurs.<\/li>\n<li><strong>Adapter<\/strong> leurs sites Web \u00e0 la navigation sur t\u00e9l\u00e9phone mobile, majoritairement utilis\u00e9 sur le continent<\/li>\n<li><strong>Utiliser<\/strong> les moyens de distribution du march\u00e9 local (Mercado Libre, par exemple) pour ouvrir leur propre r\u00e9seau.<\/li>\n<li><strong>Surveiller<\/strong> <strong>les places de march\u00e9 en ligne<\/strong> afin d\u2019identifier les contrefa\u00e7ons, ce qui est indispensable en cas de vente de produits de luxe ou de m\u00e9dicaments.<\/li>\n<\/ol>\n<p>EBRAND travaille actuellement \u00e0 la publication d\u2019un <strong>Livre blanc<\/strong> consacr\u00e9 \u00e0 l\u2019Am\u00e9rique latine. Vous y trouverez des informations plus compl\u00e8tes sur <strong>chacun des 19 pays<\/strong>, telles que donn\u00e9es d\u00e9mographiques et \u00e9conomiques, utilisation et taux de p\u00e9n\u00e9tration d\u2019Internet et des r\u00e9seaux sociaux, etc. ainsi que sur leurs <strong>extensions<\/strong> (conditions d\u2019enregistrement des noms de domaine et les principales mesures prises par les registres dans le cadre de la lutte contre le cybersquatting. <strong>Si vous \u00eates int\u00e9ress\u00e9 par un nom de domaine sur ce march\u00e9, n\u2019h\u00e9sitez \u00e0 solliciter votre conseiller EBRAND.<\/strong><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\">POUR RECEVOIR UN DEVIS,\u00a0CONTACTEZ :<\/span><\/h3>\n<h3 style=\"text-align: center;\">Raphael Tessier<br \/>\n+33 1 40 28 15 72<br \/>\nrtessier@ebrandservices.com<\/h3>\n<p style=\"text-align: center;\"><em>Par Raphael Tessier et Sophie Audousset pour EBRAND<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De l\u2019or des Incas au carnaval de Rio, l\u2019Am\u00e9rique latine fait toujours r\u00eaver\u00a0! Et pour cause. Ses 635 millions d\u2019habitants repr\u00e9sentent un march\u00e9 colossal d\u00e9sormais boost\u00e9 par l\u2019e-commerce. Un potentiel relais de croissance \u00e0 l\u2019export pour les entreprises fran\u00e7aises. Miser sur l\u2019Am\u00e9rique latine, c\u2019est miser sur les 19 pays* qui la composent. C\u2019est aussi miser [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":42820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,894,901],"tags":[],"class_list":["post-13085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domaines","category-ecommerce","category-places-de-marche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 raisons de parier sur l&#039;e-commerce en Am\u00e9rique latine - EBRAND<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 5 bonnes raisons de miser sur l\u2019e-commerce latino-am\u00e9ricain pour les entreprises fran\u00e7aises et exploiter ce march\u00e9 colossal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/fr\/blog\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 BONNES RAISONS DE MISER SUR E-COMMERCE LATINO-AMERICAIN\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez 5 bonnes raisons de miser sur l\u2019e-commerce latino-am\u00e9ricain pour les entreprises fran\u00e7aises et exploiter ce march\u00e9 colossal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/fr\/blog\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-03T07:02:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T13:17:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2020\/02\/Capture-decran-2020-01-27-a-15.25.22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre Berecz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Berecz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\\\/\"},\"author\":{\"name\":\"Pierre Berecz\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/5135b414744106b1e8a8e81096553578\"},\"headline\":\"5 BONNES RAISONS DE MISER SUR E-COMMERCE LATINO-AMERICAIN\",\"datePublished\":\"2020-02-03T07:02:24+00:00\",\"dateModified\":\"2025-04-28T13:17:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\\\/\"},\"wordCount\":1022,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Capture-decran-2020-01-27-a-15.25.22.jpg\",\"articleSection\":[\"Domaines\",\"e-commerce\",\"Places de march\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/5-bonnes-raisons-de-miser-sur-le-marche-e-commerce-latino-americain\\\/\",\"name\":\"5 raisons de parier sur l'e-commerce en Am\u00e9rique latine - 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