{"id":13680,"date":"2020-06-11T13:06:26","date_gmt":"2020-06-11T13:06:26","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=13680"},"modified":"2026-05-21T11:24:52","modified_gmt":"2026-05-21T11:24:52","slug":"webinaire-unifab-journee-mondiale-anti-contrefacon","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/webinaire-unifab-journee-mondiale-anti-contrefacon\/","title":{"rendered":"WEBINAIRE UNIFAB – JOURNEE ANTI-CONTREFA\u00c7ON"},"content":{"rendered":"

UNIFAB : Journ\u00e9e mondiale anti-contrefa\u00e7on 2020 \u2013 R\u00e9sum\u00e9 de la conf\u00e9rence en ligne<\/span><\/strong><\/h2>\n

Mercredi 10 juin, a eu lieu la version online de la journ\u00e9e mondiale anti-contrefa\u00e7on, organis\u00e9e par\u00a0<\/span>l’UNIFAB<\/span><\/strong>\u00a0(Union des fabricants). Voici un r\u00e9sum\u00e9 des propos recueillis par Laure BOURDEAU, Juriste PI sp\u00e9cialis\u00e9e en Lutte anti-contrefa\u00e7on<\/a> au sein d’EBRAND.<\/span><\/p>\n

\n

UNIFAB \u2013 Contexte post-crise : la contrefa\u00e7on n’a pas baiss\u00e9, bien au contraire<\/span><\/strong><\/h3>\n

Cette conf\u00e9rence\u00a0<\/span>UNIFAB<\/span><\/strong><\/a>\u00a0a permis de rappeler, d’une part, les enjeux actuels de la lutte anti-contrefa\u00e7on, en particulier dans ce contexte in\u00e9dit post-crise sanitaire, et, d’autre part, les d\u00e9veloppements en cours ou \u00e0 pr\u00e9voir pour lutter efficacement contre la contrefa\u00e7on dans le futur. Il est d\u00e9sormais acquis que la contrefa\u00e7on est subie par tous : elle provoque des pertes non seulement pour les titulaires de droit mais aussi pour les gouvernements, et engendre des risques \u00e9vidents pour les consommateurs.<\/span><\/p>\n

Or, les contrefacteurs ont su tirer profit du covid-19. Leur r\u00e9activit\u00e9 leur a permis d’organiser rapidement leurs productions et de fabriquer massivement des masques et autres protections sanitaires. Le march\u00e9 de la contrefa\u00e7on n’a donc pas baiss\u00e9 pendant la crise, au contraire !<\/span><\/p>\n

UNIFAB \u2013 Plateformes e-commerce et Directive europ\u00e9enne : une r\u00e9vision n\u00e9cessaire<\/span><\/strong><\/h3>\n

Le covid-19 et les mesures de confinement quasi-g\u00e9n\u00e9ralis\u00e9es qui l’ont accompagn\u00e9 ont aussi largement privil\u00e9gi\u00e9 le secteur du digital et donc la vente de biens contrefaits sur les plateformes e-commerce. Ces plateformes se sont d’ailleurs servies de la situation sanitaire comme pr\u00e9texte pour justifier leur inaction face au pullulement de produits contrefaits sur leurs interfaces. Ce comportement des plateformes ne fait qu’affermir la n\u00e9cessit\u00e9 de r\u00e9viser la Directive europ\u00e9enne sur le commerce \u00e9lectronique (2000\/31\/CE) adopt\u00e9e en 2000.<\/span><\/p>\n

UNIFAB \u2013 Quatre pistes pour renforcer la lutte anti-contrefa\u00e7on<\/span><\/strong><\/h3>\n

En d\u00e9finitive,\u00a0<\/span>l’UNIFAB<\/span><\/strong>\u00a0et les intervenants ont avanc\u00e9 quatre pistes pour d\u00e9velopper la lutte contre la contrefa\u00e7on :<\/span><\/p>\n

    \n
  1. \n

    La n\u00e9cessaire solidarit\u00e9<\/span><\/strong>\u00a0des acteurs de la lutte anti-contrefa\u00e7on : gouvernements, titulaires de droits, plateformes au sens large (marketplaces ou r\u00e9seaux sociaux). Cette solidarit\u00e9 se con\u00e7oit notamment par : la collaboration intense entre les titulaires de droits et les plateformes; la coop\u00e9ration avec les autorit\u00e9s et notamment les douanes.<\/span><\/p>\n<\/li>\n

  2. \n

    La r\u00e9vision de la l\u00e9gislation<\/span><\/strong>\u00a0afin d’accro\u00eetre la responsabilit\u00e9 des plateformes e-commerce. C’est l’objet de la consultation publique ouverte par la Commission europ\u00e9enne le 2 juin dernier.<\/span><\/p>\n<\/li>\n

  3. \n

    La surveillance<\/span><\/strong>, en particulier la surveillance en ligne. Elle est devenue indispensable.<\/span><\/p>\n<\/li>\n

  4. \n

    L’\u00e9ducation des consommateurs<\/span><\/strong>, leur sensibilisation aux probl\u00e9matiques de la propri\u00e9t\u00e9 intellectuelle, et ceci d\u00e8s le plus jeune \u00e2ge.<\/span><\/p>\n<\/li>\n<\/ol>\n

    \n

    UNIFAB \u2013 S\u00e9ance de rattrapage<\/span><\/strong><\/h3>\n

    Pour ceux d’entre vous qui n’ont pu se connecter et qui souhaitent pouvoir visionner cet \u00e9v\u00e9nement,\u00a0<\/span>l’UNIFAB<\/span><\/strong> propose une s\u00e9ance de rattrapage en cliquant sur ce lien<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    UNIFAB : Journ\u00e9e mondiale anti-contrefa\u00e7on 2020 \u2013 R\u00e9sum\u00e9 de la conf\u00e9rence en ligne Mercredi 10 juin, a eu lieu la version online de la journ\u00e9e mondiale anti-contrefa\u00e7on, organis\u00e9e par\u00a0l’UNIFAB\u00a0(Union des fabricants). Voici un r\u00e9sum\u00e9 des propos recueillis par Laure BOURDEAU, Juriste PI sp\u00e9cialis\u00e9e en Lutte anti-contrefa\u00e7on au sein d’EBRAND. UNIFAB \u2013 Contexte post-crise : la […]<\/p>\n","protected":false},"author":4,"featured_media":42574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[900],"tags":[],"class_list":["post-13680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contrefacon"],"yoast_head":"\nWEBINAIRE UNIFAB - JOURNEE ANTI-CONTREFA\u00c7ON - EBRAND<\/title>\n<meta name=\"description\" content=\"UNIFAB : replay de la journ\u00e9e mondiale anti-contrefa\u00e7on. 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