{"id":13972,"date":"2020-08-31T07:19:43","date_gmt":"2020-08-31T07:19:43","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=13972"},"modified":"2024-12-09T14:23:00","modified_gmt":"2024-12-09T14:23:00","slug":"1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\/","title":{"rendered":"1 588 EXTENSIONS ET 395 MILLIONS DE NOMS DE DOMAINE : QUE CHOISIR ?"},"content":{"rendered":"<p><strong>Une fois par an, le nettoyage de votre portefeuille de noms de domaine est fortement recommand\u00e9. D\u2019autant que la crise du coronavirus a favoris\u00e9 le d\u00e9veloppement du e-commerce et modifi\u00e9 le comportement des consommateurs sur Internet. Alors, quelles extensions conserver\u00a0? Lesquelles sont en perte de vitesse ou \u00e0 risque\u00a0de cybersquatting ? On vous dit tout\u2026 \u00a0<\/strong><\/p>\n<p>Selon le r\u00e9cent rapport Afnic, on d\u00e9comptait fin d\u00e9cembre 2019 environ <strong>395 millions de noms de domaine<\/strong>dans un march\u00e9 mondial toujours largement domin\u00e9 par le .COM avec 149 millions de noms (soit 43 %). Ces noms se r\u00e9partissent dans les <strong>1 588 extensions<\/strong> ouvertes \u00e0 ce jour. Parmi elles, on distingue plusieurs cat\u00e9gories\u00a0:<\/p>\n<ol>\n<li><strong>Les extensions historiques<\/strong>, dites \u00ab\u00a0Legacy TLDs\u00a0\u00bb : il s\u2019agit des .COM, .NET, .ORG, .BIZ, .INFO, .AERO, .ASIA, .CAT, .COOP, .JOBS, .MOBI, .MUSEUM, .NAME, .POST, .PRO, .TEL, .TRAVEL, .XXX. Cr\u00e9\u00e9es avant 2012, elles rassemblent 181 millions de noms de domaine.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Les extensions g\u00e9ographiques<\/strong>, dites ccTLDs (.DE, .FR\u2026) : Elles repr\u00e9sentent environ 132 millions de noms. Selon les strat\u00e9gies marketing adopt\u00e9es par les registres, il se dessine deux sous-cat\u00e9gories qu\u2019il importe de conna\u00eetre lorsqu\u2019on d\u00e9finit un p\u00e9rim\u00e8tre de protection sur Internet\u00a0:<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><u>Les \u00ab\u00a0vrais ccTLDs\u00a0\u00bb<\/u>\u00a0(127,5 millions de noms), c\u2019est-\u00e0-dire les extensions commercialis\u00e9es pour repr\u00e9senter un pays (.FR par ex.)\u00a0;<\/li>\n<li><u>Les \u00ab\u00a0quasi gTLDs\u00a0\u00bb<\/u> (4,6 millions), des extensions dont l\u2019originalit\u00e9 est d\u2019utiliser des codes pays \u00e0 des fins g\u00e9n\u00e9riques : le .TV (Iles Tuvalu &#8211; \u00ab T\u00e9l\u00e9vision \u00bb), le .ME (Montenegro &#8211; \u00ab Moi \u00bb), le .CO (Colombie &#8211; \u00ab Commercial \u00bb), le .NU (Ile de Niue &#8211; \u00ab Nouveau \u00bb en su\u00e9dois), le .IO (Territoires britanniques de l\u2019Oc\u00e9an indien), le .LA (Laos &#8211; \u00ab Los Angeles \u00bb) et le .VC (Saint-Vincent et les Grenadines &#8211; \u00ab Venture Capitalist \u00bb).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>Les nouvelles extensions<\/strong>, dites nTLDs : Avec 33 millions de noms, elles repr\u00e9sentent 8,1 % du march\u00e9 total.\u00a0Cr\u00e9\u00e9es \u00e0 partir de 2014, elles int\u00e8grent des extensions g\u00e9n\u00e9riques, g\u00e9ographiques (correspondant \u00e0 des noms de r\u00e9gions ou de villes), communautaires (.GAY, par ex.) et de marques, c\u2019est-\u00e0-dire les extensions cr\u00e9\u00e9es par de grands groupes pour leur propre usage (.BNPPARIBAS, .LECLERC, .SNCF\u2026).<\/li>\n<\/ol>\n<p>Dans ces trois cat\u00e9gories s\u2019ajoutent et se r\u00e9partissent les 48,6 millions de celles qu\u2019on nomme les \u00ab<u>\u00a0penny TLDs<\/u>\u00a0\u00bb. . Il s\u2019agit d\u2019extensions \u00ab\u00a0low cost\u00a0\u00bb, telles que le .XYZ, propos\u00e9es gratuitement ou \u00e0 un tarif symbolique pour susciter l\u2019int\u00e9r\u00eat du public et de certains investisseurs appel\u00e9s <em>\u00ab\u00a0domainers\u00a0\u00bb<\/em>. Leur strat\u00e9gie de vente se traduit par des enregistrements massifs la premi\u00e8re ann\u00e9e d\u2019achat et un fort taux d\u2019abandon l\u2019ann\u00e9e suivante lorsque les noms doivent \u00eatre renouvel\u00e9s \u00e0 un tarif sup\u00e9rieur. Des extensions <strong>\u00e0 int\u00e9grer dans un p\u00e9rim\u00e8tre de s\u00e9curit\u00e9<\/strong> lorsqu\u2019on est une entreprise internationale. Vous en trouverez la liste plus bas.<\/p>\n<h2><\/h2>\n<h2><strong>LE BAROM\u00c8TRE DES EXTENSIONS \u00c0 FIN 2019<\/strong><\/h2>\n<p>Dans ce paysage en constante \u00e9volution se dessinent quelques tendances <strong>qu\u2019il importe de conna\u00eetre avant de proc\u00e9der \u00e0 la r\u00e9vision de son portefeuille de noms de domaine et de son p\u00e9rim\u00e8tre de protection<\/strong> sur Internet. Les variations les plus pertinentes montrent \u00e0 quel point le march\u00e9 <em>\u00ab d\u00e9pend \u00bb<\/em> d\u2019un petit nombre d\u2019extensions dans chacun des segments, Legacy TLDs, ccTLDs et nTLDs.<\/p>\n<p>Une tendance g\u00e9n\u00e9rale qui r\u00e9sulte d\u2019un double constat\u00a0: <strong>plus d\u2019extensions sur le march\u00e9<\/strong> d\u2019une part, mais <strong>des budgets noms de domaine revus \u00e0 la baisse<\/strong> d\u2019autre part. Et lorsque des choix s\u2019imposent, on se concentre sur ce qui est v\u00e9ritablement <strong>utile<\/strong> et <strong>g\u00e9n\u00e9rateur de profits<\/strong>.<\/p>\n<h3><strong>Tendance 1\u00a0&#8211; La croissance du .COM et le d\u00e9clin des autres \u00ab\u00a0Legacy TLDs\u00a0\u00bb :<\/strong><\/h3>\n<p>Le <strong>.COM<\/strong> domine toujours largement le march\u00e9 tant en volume de noms de domaine qu\u2019en termes de croissance (+ 7 % de cr\u00e9ations selon le rapport Afnic 2019) malgr\u00e9 un taux de renouvellement en l\u00e9g\u00e8re baisse (78,1 % en 2019).\u00a0On constate en revanche\u00a0:<\/p>\n<ul>\n<li>une mauvaise performance des <strong>.BIZ<\/strong> et <strong>.INFO<\/strong>\u00a0: peu de cr\u00e9ations dans ces deux cas et des taux de renouvellement in\u00e9gaux (d\u00e9grad\u00e9 pour le .BIZ \u00e0 58,4 %, meilleur pour le .INFO \u00e0 63,9 %)\u00a0;<\/li>\n<li>un <strong>.MOBI<\/strong> orient\u00e9 \u00e0 la baisse, faute de cr\u00e9ations (destin\u00e9 \u00e0 identifier les contenus optimis\u00e9s pour mobile, il peine \u00e0 faire preuve de son utilit\u00e9) malgr\u00e9 un taux de renouvellement de 79,1 %\u00a0;<\/li>\n<li>une forte diminution des cr\u00e9ations en <strong>.NET<\/strong> (- 11 %), en partie due \u00e0 l\u2019augmentation des tarifs du registre Verisign, mais un taux de renouvellement proche de celui du .COM (79 %)\u00a0;<\/li>\n<li>une chute des cr\u00e9ations en <strong>.ORG<\/strong> (- 12 %), toutefois compens\u00e9e par un meilleur taux de renouvellement que le .NET (81,9 %).<\/li>\n<\/ul>\n<table border=\"0\" width=\"439\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"192\" \/>\n<col width=\"160\" \/>\n<col width=\"87\" \/><\/colgroup>\n<tbody>\n<tr>\n<td class=\"xl66\" width=\"192\" height=\"47\">Legacy TLD<\/td>\n<td class=\"xl67\" width=\"160\">Million de domaine en 2019<\/td>\n<td class=\"xl72\" width=\"87\">Var.<\/td>\n<\/tr>\n<tr>\n<td class=\"xl68\" height=\"23\">.COM<\/td>\n<td class=\"xl70\">148 817<\/td>\n<td class=\"xl70\">5 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.BIZ<\/td>\n<td class=\"xl71\">1 635<\/td>\n<td class=\"xl71\">-27 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.INFO<\/td>\n<td class=\"xl71\">4 942<\/td>\n<td class=\"xl71\">-11 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.MOBI<\/td>\n<td class=\"xl71\">435<\/td>\n<td class=\"xl71\">-9 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.NET<\/td>\n<td class=\"xl71\">13 737<\/td>\n<td class=\"xl71\">-4 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.ORG<\/td>\n<td class=\"xl71\">10 454<\/td>\n<td class=\"xl71\">-2 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">Autres<\/td>\n<td class=\"xl71\">1 120<\/td>\n<td class=\"xl71\">-4 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Tendance 2\u00a0&#8211; La croissance des extensions pays en 2019 (+ 4,8 %) d\u00e9pend d\u2019un petit nombre d\u2019entre elles<\/strong><\/h3>\n<p>Le <strong>.CN<\/strong> domine toujours le march\u00e9 des ccTLDs avec 25,9 millions de noms de domaine et une croissance spectaculaire de 26,8 %. L\u2019extension repr\u00e9sente un peu plus de 45 % des noms enregistr\u00e9s en Chine, \u00e0 c\u00f4t\u00e9 du .COM (30 %) et du <em>\u201c.<\/em><em>\u4e2d\u56fd<\/em><em>\u201d <\/em>(3.6 %), selon le registre chinois.<\/p>\n<p>Le <strong>.CO<\/strong>, un quasi gTLD commercialis\u00e9 comme une alternative au .COM et soutenu aux \u00c9tats-Unis par GoDaddy (premier registrar mondial) et par Google (premier moteur de recherche mondial), peine \u00e0 d\u00e9passer les deux millions de domaine tandis que le .COM en compte presque 150. Manifestement, les utilisateurs n\u2019ont pas encore \u00e9t\u00e9 convaincus et restent fid\u00e8les au .COM.<\/p>\n<p>Notre <strong>.FR<\/strong> national, malgr\u00e9 les campagnes de promotion successives men\u00e9es par l\u2019Afnic, n\u2019enregistre que 3,4 millions de noms de domaine alors que les derniers chiffres de l\u2019INSEE pour la m\u00eame ann\u00e9e font \u00e9tat d\u2019un total proche de 4,5 millions d\u2019entreprises en France. Plus d\u2019un million d\u2019entreprises fran\u00e7aises bouderaient-elles le .FR\u00a0? Et quid des entreprises \u00e9trang\u00e8res pr\u00e9sentes sur notre territoire\u00a0? Un seul constat, une croissance de + 3,7 % seulement en 2019 alors qu\u2019elle \u00e9tait de + 4,4 % en 2018.<\/p>\n<p><strong>Les plus fortes variations sont rappel\u00e9es dans le tableau ci-dessous\u00a0:<\/strong><\/p>\n<table border=\"0\" width=\"439\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"192\" \/>\n<col width=\"160\" \/>\n<col width=\"87\" \/><\/colgroup>\n<tbody>\n<tr>\n<td class=\"xl66\" width=\"192\" height=\"47\">ccTLD<\/td>\n<td class=\"xl67\" width=\"160\">Million de domaine en 2019<\/td>\n<td class=\"xl68\" width=\"87\">Variation<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"23\">.CN (Chine)<\/td>\n<td class=\"xl71\">25,9<\/td>\n<td class=\"xl71\">+ 26,8 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.PT (Portugal)<\/td>\n<td class=\"xl71\">1,2<\/td>\n<td class=\"xl71\">+ 11,3 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.MX (Mexique)<\/td>\n<td class=\"xl71\">1,2<\/td>\n<td class=\"xl71\">+ 11,1 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.UK (Royaume-Uni)<\/td>\n<td class=\"xl71\">13,0<\/td>\n<td class=\"xl71\">+ 8,7 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.IN (Inde<\/td>\n<td class=\"xl71\">2,1<\/td>\n<td class=\"xl71\">+ 7,5 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.CO (Colombie)<\/td>\n<td class=\"xl71\">2,3<\/td>\n<td class=\"xl71\">+ 5,5 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.BR (Br\u00e9sil)<\/td>\n<td class=\"xl71\">3,5<\/td>\n<td class=\"xl71\">+ 3,9%<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.FR (France)<\/td>\n<td class=\"xl71\">3,4<\/td>\n<td class=\"xl71\">+ 3,7 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.CA<\/td>\n<td class=\"xl71\">2,8<\/td>\n<td class=\"xl71\">+ 1,1 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.DE (Allemagne)<\/td>\n<td class=\"xl71\">16,3<\/td>\n<td class=\"xl71\">+ 0,7 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.NU (Niue)<\/td>\n<td class=\"xl72\">0,3<\/td>\n<td class=\"xl72\">&#8211; 34,0 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.TW (Ta\u00efwan)<\/td>\n<td class=\"xl72\">3,6<\/td>\n<td class=\"xl72\">&#8211; 25,4 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.KR (Cor\u00e9e du sud<\/td>\n<td class=\"xl72\">1,1<\/td>\n<td class=\"xl72\">&#8211; 16,6 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.RO (Roumanie)<\/td>\n<td class=\"xl72\">0,6<\/td>\n<td class=\"xl72\">&#8211; 14,6 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.US<\/td>\n<td class=\"xl72\">1,8<\/td>\n<td class=\"xl72\">-13,8 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.SE (Su\u00e8de)<\/td>\n<td class=\"xl72\">1,5<\/td>\n<td class=\"xl72\">&#8211; 9,8 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Tendance 3\u00a0&#8211; Les nTLDs en croissance<\/strong><\/h3>\n<p>Les nouvelles extensions, dites nTLDs, dans leur ensemble ont accentu\u00e9 leur croissance en 2019, avec une augmentation de 19 % en stock selon le rapport Afnic, mais les leaders sont celles qui ont adopt\u00e9 un positionnement\u00a0 \u00ab\u00a0low cost\u00a0\u00bb ouvert \u00e0 tous (penny TLDs).\u00a0D\u2019une mani\u00e8re g\u00e9n\u00e9rale, la croissance des nTLDs est boost\u00e9e par le <strong>.ICU <\/strong>qui signifie <em>\u00ab\u00a0I see you\u00a0\u00bb<\/em>, extension .MARQUE ouverte au public et promue comme une extension g\u00e9n\u00e9rique, d\u2019une part\u00a0; et par le <strong>.SITE<\/strong> <em>\u00ab See who\u2019s on site\u00a0\u00bb<\/em>, extension dite g\u00e9n\u00e9rique qui semble s\u00e9duire les ind\u00e9cis parmi les 1\u00a0588 extensions du march\u00e9, d\u2019autre part.<\/p>\n<p><strong>Le tableau ci-dessous fait ressortir les performances <\/strong><strong>r\u00e9alis\u00e9es par ces nTLDs, \u00e0 la hausse ou \u00e0 la baisse.<\/strong><\/p>\n<table border=\"0\" width=\"439\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"192\" \/>\n<col width=\"160\" \/>\n<col width=\"87\" \/><\/colgroup>\n<tbody>\n<tr>\n<td class=\"xl66\" width=\"192\" height=\"47\">ccTLD<\/td>\n<td class=\"xl67\" width=\"160\">Million de domaine en 2019<\/td>\n<td class=\"xl68\" width=\"87\">Var.<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"23\">.ICU<\/td>\n<td class=\"xl71\">4 923<\/td>\n<td class=\"xl71\">1 599 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.WANG<\/td>\n<td class=\"xl71\">1 046<\/td>\n<td class=\"xl71\">568 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.FUN<\/td>\n<td class=\"xl71\">586<\/td>\n<td class=\"xl71\">180 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.LIVE<\/td>\n<td class=\"xl71\">730<\/td>\n<td class=\"xl71\">171 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.SITE<\/td>\n<td class=\"xl71\">2 036<\/td>\n<td class=\"xl71\">112 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.APP<\/td>\n<td class=\"xl71\">743<\/td>\n<td class=\"xl71\">106 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.VIP<\/td>\n<td class=\"xl71\">1 421<\/td>\n<td class=\"xl71\">67 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.XYZ<\/td>\n<td class=\"xl71\">2 930<\/td>\n<td class=\"xl71\">27 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.ONLINE<\/td>\n<td class=\"xl71\">1 458<\/td>\n<td class=\"xl71\">26 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.WORK<\/td>\n<td class=\"xl71\">677<\/td>\n<td class=\"xl71\">27 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl69\" height=\"21\">.SHOP<\/td>\n<td class=\"xl71\">690<\/td>\n<td class=\"xl71\">4 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.LOAN<\/td>\n<td class=\"xl72\">24<\/td>\n<td class=\"xl72\">&#8211; 99 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.BID<\/td>\n<td class=\"xl72\">28<\/td>\n<td class=\"xl72\">&#8211; 88 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.WIN<\/td>\n<td class=\"xl72\">80<\/td>\n<td class=\"xl72\">&#8211; 83 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.LTD<\/td>\n<td class=\"xl72\">266<\/td>\n<td class=\"xl72\">&#8211; 58 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.TOP<\/td>\n<td class=\"xl72\">3 733<\/td>\n<td class=\"xl72\">&#8211; 6 %<\/td>\n<\/tr>\n<tr>\n<td class=\"xl70\" height=\"21\">.CLUB<\/td>\n<td class=\"xl72\">1 579<\/td>\n<td class=\"xl72\">&#8211; 6 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Tendance 4 &#8211; Quelques extensions en perte de vitesse<\/strong><\/h3>\n<p>Les nTLDs g\u00e9ographiques <strong>.BERLIN<\/strong> (- 5 %), <strong>.MIAMI<\/strong> (- 6 %), <strong>.BOSTON<\/strong> (- 9 %) et <strong>.LONDON<\/strong> (- 19 %) sont dans une situation pr\u00e9occupante, faute de promotion mais peut-\u00eatre aussi d\u2019un manque d\u2019int\u00e9r\u00eat de la part du public. Le <strong>.PARIS <\/strong>quant \u00e0 lui plafonne \u00e0 quelque 20\u00a0000 noms de domaine selon http:\/\/www.hosterstats.com\/ alors que le .BERLIN en d\u00e9tient aux alentours de 50\u00a0000.<\/p>\n<p>Le <strong>.LOAN<\/strong> (TLD g\u00e9n\u00e9rique) perd de son c\u00f4t\u00e9 2,2 millions de noms de domaine en un an tandis que le <strong>.ASIA<\/strong>(Legacy TLD) voit ses enregistrements chuter de 53 % sur la m\u00eame p\u00e9riode.<\/p>\n<h3><strong>On retiendra notamment de l\u2019analyse que :\u00a0<em>\u00ab\u00a0la bonne sant\u00e9 du .COM en termes de cr\u00e9ations (+ 6 % en 2018, + 7 % en 2019) peut s\u2019expliquer par un recentrage des utilisateurs sur les extensions qu\u2019ils connaissent le mieux.\u00a0\u00bb<\/em> Pour cette raison, les \u201c<em>domainers\u201d<\/em>\u00a0(personnes enregistrant des noms de domaine pour les\u00a0revendre aux plus offrants) tendent \u00e0 privil\u00e9gier les extensions ayant pignon sur rue au d\u00e9triment d\u2019extensions moins populaires.\u00a0<\/strong><\/h3>\n<h3><\/h3>\n<h3><strong>CONSEIL EBRAND : RENOUVELER OU PAS UN NOM DE DOMAINE\u00a0?<\/strong><\/h3>\n<p>Quatre raisons principales motivent le renouvellement ou non d\u2019un nom de domaine :<\/p>\n<ol>\n<li>le nom est <strong>utilis\u00e9<\/strong> (site Web, site de vente en ligne\u2026) et donc important pour son titulaire\u00a0;<\/li>\n<li>le titulaire veut conserver ce nom m\u00eame s\u2019il ne l\u2019utilise pas actuellement (<strong>projet<\/strong> en cours, conviction que le nom prendra de la <strong>valeur<\/strong>&#8230;)\u00a0;<\/li>\n<li>pour <strong>prot\u00e9ger<\/strong> ce nom parce qu\u2019il correspond \u00e0 une marque (d\u00e9p\u00f4t d\u00e9fensif)\u00a0;<\/li>\n<li>parce que le titulaire renouvelle ses noms de domaine sans se poser de questions sur l\u2019int\u00e9r\u00eat de l\u2019op\u00e9ration ou sur son co\u00fbt.<\/li>\n<\/ol>\n<p>Les deux premi\u00e8res raisons sont les plus d\u00e9terminantes dans le processus de d\u00e9cision. Les deux suivantes, dans un contexte o\u00f9 les budgets sont souvent revus \u00e0 la baisse, sont parfois l\u2019opportunit\u00e9 de r\u00e9aliser un arbitrage afin de faire des \u00e9conomies.<\/p>\n<p>Rappelons que la meilleure alternative aux d\u00e9p\u00f4ts d\u00e9fensifs reste <a href=\"https:\/\/ebrandservices.fr\/ebrand-360\/\"><strong>la surveillance des noms de domaine<\/strong><\/a>. Elle permet d\u2019identifier les enregistrements frauduleux d\u00e8s leur d\u00e9tection et d\u2019agir rapidement lorsqu\u2019ils repr\u00e9sentent une menace r\u00e9elle et s\u00e9rieuse pour l\u2019activit\u00e9 de l\u2019entreprise. \u00c0 ce sujet, pour une meilleure maitrise du budget, nous conseillons d&rsquo;opter pour un service cl\u00e9 en main, incluant l&rsquo;analyse des r\u00e9sultats ainsi que les actions pr\u00e9contentieuses.<\/p>\n<p>Ci-dessous, vous trouverez respectivement les \u00ab\u00a0penny TLDs\u00a0\u00bb et\u00a0\u00ab\u00a0quasi gTLDs ccTLDs\u00a0\u00bb dont on a parl\u00e9 plus haut, ainsi que les extensions consid\u00e9r\u00e9es \u00ab\u00a0\u00e0 risque\u00a0\u00bb par le site <a href=\"https:\/\/www.spamhaus.org\/statistics\/tlds\/\">www.spamhaus.org<\/a>\u00a0(extensions utilis\u00e9es pour g\u00e9n\u00e9rer des campagnes de spam). Nous pr\u00e9conisons d&rsquo;en tenir compte lors de la d\u00e9finition d&rsquo;un p\u00e9rim\u00e8tre d\u00e9fensif sur Internet :<\/p>\n<table border=\"0\" width=\"719\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col span=\"2\" width=\"191\" \/>\n<col width=\"337\" \/><\/colgroup>\n<tbody>\n<tr>\n<td class=\"xl65\" width=\"191\" height=\"23\"><strong>PENNY ccTLD<\/strong><\/td>\n<td class=\"xl65\" width=\"191\"><strong>PENNY nTLD<\/strong><\/td>\n<td class=\"xl65\" width=\"337\"><strong>Quasi-gTLD ccTLD<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"23\">.CC (Iles Cocos)<\/td>\n<td class=\"xl66\">.BUSINESS<\/td>\n<td class=\"xl66\">.TV (Iles Tuvalus) &#8211; T\u00e9l\u00e9vision<\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\">.CF (Centrafrique)<\/td>\n<td class=\"xl66\">.LIVE<\/td>\n<td class=\"xl66\">.ME (Montenegro) &#8211; Moi<\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\">.GA (Gabon)<\/td>\n<td class=\"xl66\">.SITE<\/td>\n<td class=\"xl66\">.CO (Colombie) &#8211; Commercial<\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\">.GQ (Guin\u00e9e \u00e9quatoriale)<\/td>\n<td class=\"xl66\">.WEBSITE<\/td>\n<td class=\"xl66\">.NU (Ile de Niue) &#8211; Nouveau en su\u00e9dois<\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\">.ML (Mali)<\/td>\n<td class=\"xl66\">.CLUB<\/td>\n<td class=\"xl66\">.IO (Territoires britanniques de l\u2019Oc\u00e9an indien) &#8211; input\/output<\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\">.PW (Iles Palau)<\/td>\n<td class=\"xl66\">.ONLINE<\/td>\n<td class=\"xl66\">.LA (Laos) &#8211; Los Angeles<\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\">.TK (Iles Tokelau)<\/td>\n<td class=\"xl66\">.SPACE<\/td>\n<td class=\"xl66\">.VC (Saint-Vincent et les Grenadines) &#8211; Venture Capitalist<\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\"><\/td>\n<td class=\"xl66\">.WEDDING<\/td>\n<td class=\"xl66\"><\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\"><\/td>\n<td class=\"xl66\">.GDN (Global Domain Name)<\/td>\n<td class=\"xl66\"><\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\"><\/td>\n<td class=\"xl66\">.OOO (Out of office)<\/td>\n<td class=\"xl66\"><\/td>\n<\/tr>\n<tr>\n<td class=\"xl66\" height=\"21\"><\/td>\n<td class=\"xl66\">.STORE<\/td>\n<td class=\"xl66\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" width=\"192\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"192\" \/><\/colgroup>\n<tbody>\n<tr>\n<td class=\"xl66\" width=\"192\" height=\"69\"><strong>Les extensions class\u00e9es \u00ab\u00a0\u00e0 risques\u00a0\u00bbpar le site spamhaus.org<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"23\">.EMAIL<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.RECIPES (Recettes)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.REST (Repos)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.CF (R\u00e9publique centrafrique)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.FIT (Fitness)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.ML (Mali)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.WORK (Travail)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.GQ (Guin\u00e9e \u00e9quatoriale)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.CN (Chine)<\/td>\n<\/tr>\n<tr>\n<td class=\"xl67\" height=\"21\">.TK (Nouvelle Z\u00e9lande)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Par Raphael TESSIER et Sophie AUDOUSSET pour EBRAND France<\/p>\n<p>Source : <a href=\"https:\/\/www.afnic.fr\/medias\/documents\/etudes\/2020\/Afnic-Le-marche-des-NDD-dans-le-monde-2019.pdf\">Afnic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une fois par an, le nettoyage de votre portefeuille de noms de domaine est fortement recommand\u00e9. D\u2019autant que la crise du coronavirus a favoris\u00e9 le d\u00e9veloppement du e-commerce et modifi\u00e9 le comportement des consommateurs sur Internet. Alors, quelles extensions conserver\u00a0? Lesquelles sont en perte de vitesse ou \u00e0 risque\u00a0de cybersquatting ? On vous dit tout\u2026 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":42502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,903],"tags":[],"class_list":["post-13972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domaines","category-news-gtlds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>1 588 extensions, 395 millions de domaines : que choisir ? - EBRAND<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez quelles extensions de domaine conserver et celles \u00e0 \u00e9viter face aux risques de cybersquatting et \u00e0 la croissance du e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/fr\/blog\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 588 EXTENSIONS ET 395 MILLIONS DE NOMS DE DOMAINE : QUE CHOISIR ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez quelles extensions de domaine conserver et celles \u00e0 \u00e9viter face aux risques de cybersquatting et \u00e0 la croissance du e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/fr\/blog\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-31T07:19:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T14:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2020\/08\/Capture-decran.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Mayford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Mayford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\\\/\"},\"author\":{\"name\":\"Zach Mayford\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/0b35ffc4039a499a06b62c5c35b5fe78\"},\"headline\":\"1 588 EXTENSIONS ET 395 MILLIONS DE NOMS DE DOMAINE : QUE CHOISIR ?\",\"datePublished\":\"2020-08-31T07:19:43+00:00\",\"dateModified\":\"2024-12-09T14:23:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\\\/\"},\"wordCount\":1817,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Capture-decran.jpg\",\"articleSection\":[\"Domaines\",\"News gTLDs\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/1-588-extensions-et-395-millions-de-noms-de-domaine-que-choisir\\\/\",\"name\":\"1 588 extensions, 395 millions de domaines : que choisir ? 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