{"id":17694,"date":"2021-07-29T12:14:45","date_gmt":"2021-07-29T12:14:45","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=17694"},"modified":"2024-07-10T13:17:00","modified_gmt":"2024-07-10T13:17:00","slug":"contrefacon-le-nouveau-combat-des-pme","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-nouveau-combat-des-pme\/","title":{"rendered":"CONTREFA\u00c7ON\u00a0: LE NOUVEAU COMBAT DES PME\u00a0!"},"content":{"rendered":"<h2><strong>\u00c9norme\u00a0! Sur presque 4 millions de PME que compte la France, une sur trois serait chaque ann\u00e9e victime de contrefa\u00e7on sur les sites de vente en ligne ou les r\u00e9seaux sociaux. <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Vous \u00eates entrepreneur, cr\u00e9ateur de mobilier d\u2019int\u00e9rieur. Vous avez r\u00e9cemment pr\u00e9sent\u00e9 \u00e0 la presse sp\u00e9cialis\u00e9e le tout dernier mod\u00e8le de chaise sorti de vos ateliers et voil\u00e0 que vous apprenez qu\u2019il vient d\u2019\u00eatre rep\u00e9r\u00e9 sur Amazon et Instagram\u00a0!<\/p>\n<p>Mince consolation, vous n\u2019\u00eates pas le seul \u00e0 vivre pareille m\u00e9saventure\u2026\u00a0En effet, s\u2019il a offert de nouveaux d\u00e9bouch\u00e9s aux TPE et PME, le d\u00e9veloppement du ecommerce, boost\u00e9 par la crise du Covid, a aussi favoris\u00e9 les ventes de produits contrefaits, accessibles \u00e9galement sur les places de march\u00e9 et les r\u00e9seaux sociaux. Quelques chiffres suffisent pour mesurer l\u2019ampleur\u00a0du fl\u00e9au : selon une \u00e9tude de l\u2019Unifab effectu\u00e9e tous les deux mois sur 20 % de ses membres, <strong>6,2 millions d\u2019annonces illicites<\/strong> ont \u00e9t\u00e9 retir\u00e9es entre f\u00e9vrier et mars 2021, soit une augmentation de <strong>16,1 %<\/strong> par rapport aux r\u00e9sultats recens\u00e9s sur les deux mois pr\u00e9c\u00e9dents. En quatre mois, ce sont donc <strong>plus de 11,4 millions d\u2019annonces frauduleuses\u00a0<\/strong>retir\u00e9es\u00a0!<\/p>\n<p>Et il ne s\u2019agit probablement que d\u2019une partie de l\u2019iceberg. <em>\u00ab\u00a0<strong>il y a au moins une contrefa\u00e7on pour chaque produit fabriqu\u00e9 dans le monde\u00a0<\/strong>\u00bb<\/em>, rappelle Pierre Berecz, pr\u00e9sident d\u2019EBRAND France et expert en protection des marques et de leurs produits sur Internet. \u00ab\u00a0<em>Quand on sait qu\u2019une simple copie peut \u00eatre dupliqu\u00e9e \u00e0 des milliers d\u2019exemplaires, on imagine ais\u00e9ment les pertes de chiffre d\u2019affaires que cela peut repr\u00e9senter pour une PME, sans compter les dommages caus\u00e9s \u00e0 son image et \u00e0 la confiance qui lui est port\u00e9e\u00a0\u00bb<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>QUELLE STRAT\u00c9GIE ADOPTER SUR INTERNET\u00a0?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Avant m\u00eame la commercialisation des produits, il faut veiller \u00e0 <strong>enregistrer et maintenir correctement les droits de propri\u00e9t\u00e9 intellectuelle<\/strong> pertinents (marques, brevets, dessins et mod\u00e8les, noms de domaine en caract\u00e8res latins et IDNs lorsqu\u2019ils sont disponibles\u2026) dans tous les pays critiques, en particulier dans ceux o\u00f9 la fabrication de produits contrefaits et pirat\u00e9s est importante (<a href=\"https:\/\/ebrandservices.fr\/chine-comment-lutter-contre-la-contrefacon\/\">la Chine<\/a> ou l\u2019Inde, par exemple).<\/p>\n<p><i>\u00ab Sans la propri\u00e9t\u00e9 intellectuelle, il est en effet impossible de vous d\u00e9fendre de la contrefa\u00e7on. C&rsquo;est elle qui vous permet d\u2019attaquer les contrefacteurs devant les\u00a0juridictions comp\u00e9tantes\u00a0! <\/i><strong style=\"font-style: italic;\">Mais les proc\u00e9dures sont longues et couteuses, notamment en Chine et pendant ce temps les copies continuent d\u2019inonder le march\u00e9<\/strong><i>.\u00a0<\/i><em><strong>C\u2019est la raison pour laquelle il est indispensable de surveiller attentivement les ventes en ligne\u00bb, <\/strong><i>pr\u00e9cise Pierre Berecz<\/i>.\u00a0<\/em><strong><em>\u00a0La plateforme ARGOS<\/em><\/strong><em> permet par exemple de d\u00e9tecter les annonces suspectes, de retirer les contenus illicites des places de march\u00e9, des sites web ou des m\u00e9dias sociaux, d\u2019identifier les informations utiles sur les vendeurs en infraction et ainsi de contribuer au travail d\u2019enqu\u00eate, en vue d\u2019une action judiciaire dans les pays concern\u00e9s\u00a0\u00bb.<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>CONSEIL D\u2019EXPERT<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La lutte contre les contrefacteurs peut sembler vaine, mais ce n\u2019est pas le cas ! Il est indispensable de planifier et de mettre en \u0153uvre une strat\u00e9gie de lutte. Les fraudeurs utilisent une technologie en constante \u00e9volution et il n\u2019y a aucune raison pour que les titulaires de marques n\u2019en fassent pas autant.<\/p>\n<p><strong>Nous pr\u00e9conisons au pr\u00e9alable d\u2019effectuer un audit<\/strong> permettant d\u2019identifier le nombre de produits suspects en circulation dans les diff\u00e9rentes r\u00e9gions du monde et sur l\u2019ensemble des canaux de distribution (noms de domaine, sites de ecommerce, places de march\u00e9 et r\u00e9seaux sociaux).<\/p>\n<h3><strong>EBRAND propose cet audit gratuitement.<\/strong> Pour en b\u00e9n\u00e9ficier, cliquez sur ce <a href=\"https:\/\/ebrandservices.fr\/services\/lutte-anti-contrefacon\/\">lien<\/a>.<\/h3>\n<p>Pour aller plus loin : <a href=\"https:\/\/ebrandservices.fr\/chine-comment-lutter-contre-la-contrefacon\/\">Chine : les pr\u00e9requis et dispositifs pour lutter contre la contrefa\u00e7on<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Par Rapha\u00ebl TESSIER et Sophie AUDOUSSET pour EBRAND France.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9norme\u00a0! Sur presque 4 millions de PME que compte la France, une sur trois serait chaque ann\u00e9e victime de contrefa\u00e7on sur les sites de vente en ligne ou les r\u00e9seaux sociaux. &nbsp; Vous \u00eates entrepreneur, cr\u00e9ateur de mobilier d\u2019int\u00e9rieur. Vous avez r\u00e9cemment pr\u00e9sent\u00e9 \u00e0 la presse sp\u00e9cialis\u00e9e le tout dernier mod\u00e8le de chaise sorti de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":41785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[900],"tags":[],"class_list":["post-17694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contrefacon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CONTREFA\u00c7ON\u00a0: LE NOUVEAU COMBAT DES PME\u00a0! - EBRAND<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-nouveau-combat-des-pme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTREFA\u00c7ON\u00a0: LE NOUVEAU COMBAT DES PME\u00a0!\" \/>\n<meta property=\"og:description\" content=\"\u00c9norme\u00a0! 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