{"id":18870,"date":"2021-09-29T12:44:26","date_gmt":"2021-09-29T12:44:26","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=18870"},"modified":"2024-07-10T13:15:39","modified_gmt":"2024-07-10T13:15:39","slug":"contrefacon-le-paradoxe-amazon","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/","title":{"rendered":"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON"},"content":{"rendered":"<h2><strong>\u00ab\u00a0Bizarre, bizarre ? Comme c\u2019est \u00e9trange\u00a0!\u00a0\u00bb \u00c9trange, en effet, de voir des vendeurs chinois inonder la plateforme de produits contrefaisants et de lire par ailleurs qu\u2019Amazon d\u00e9clare la guerre \u00e0 la contrefa\u00e7on. Effet d\u2019annonce\u00a0ou r\u00e9elle volont\u00e9 de lutter contre la fraude ? <\/strong><\/h2>\n<p>Le mod\u00e8le est efficace\u00a0: un grand choix de produits, des prix tir\u00e9s vers le bas, des livraisons rapides. Un mod\u00e8le si efficace qu\u2019il s\u00e9duit pr\u00e8s d\u2019un Fran\u00e7ais sur trois (soit 22 millions environ), et repr\u00e9sente 20 % du ecommerce fran\u00e7ais (chiffres novembre 2020 d\u2019apr\u00e8s <a href=\"https:\/\/www.capital.fr\/entreprises-marches\/quel-est-le-poids-damazon-en-france-1384912\">Capital<\/a>). Mais derri\u00e8re cette apparente perfection se dissimule un c\u00f4t\u00e9 sombre\u00a0que la c\u00e9l\u00e8bre plateforme de ecommerce aimerait bien passer sous silence.<\/p>\n<h2><strong>55,3 % DE VENDEURS CHINOIS<\/strong><\/h2>\n<p>Impossible de conna\u00eetre ou m\u00eame d\u2019avoir une id\u00e9e du nombre de vendeurs op\u00e9rant sur Amazon France, en t\u00eate du classement des sites de ecommerce, devant la Fnac et Cdiscount (chiffres Fevad 2<sup>e<\/sup> trimestre 2020). Alors que dans ses pubs, Amazon revendique les 10 \u00e0 11\u00a0000 PME fran\u00e7aises qui \u00e9couleraient leurs produits sur sa plateforme, <a href=\"https:\/\/www.capital.fr\/economie-politique\/la-fraude-a-la-tva-des-e-commercants-chinois-nous-coute-des-milliards-1386726\">une \u00e9tude du magazine Capital<\/a> y d\u00e9tecte <strong>55,3 % de vendeurs chinois<\/strong>\u00a0!\u00a0Mais comment les rep\u00e9rer quand nombre d\u2019entre eux se <strong>dissimulent derri\u00e8re des marques \u00e0 consonance occidentale<\/strong> et en profitent autant pour d\u00e9tourner les lois en s\u2019abstenant de remplir leurs obligations fiscales (TVA notamment) que pour \u00e9couler des produits \u00e0 la qualit\u00e9 douteuse, contrefaits et\/ou dangereux. Les exemples ne manquent pas. Dans l\u2019article d\u00e9j\u00e0 cit\u00e9, Capital \u00e9voque une \u00e9tude du Bureau europ\u00e9en des unions de consommateurs (Beuc) r\u00e9v\u00e9lant que sur 250 produits \u00e9lectroniques vendus sur Amazon, AliExpress, eBay et Wish, <em>\u00ab\u00a066 % d\u2019entre eux ont \u00e9chou\u00e9 aux tests de s\u00e9curit\u00e9 europ\u00e9ens, <\/em><em>avec des cons\u00e9quences possibles telles que des \u00e9lectrocutions, des incendies ou des \u00e9touffements\u00a0\u00bb<\/em>.<\/p>\n<h2><strong>UNE GUERRE CONTRE LA FRAUDE, VRAIMENT ?<\/strong><\/h2>\n<p>On pourrait \u00eatre tent\u00e9 de le croire\u00a0: dans le \u00ab\u00a0<a href=\"https:\/\/assets.aboutamazon.com\/96\/a0\/90f229d54c8cba5072b2c4e021f7\/amz-brand-report.pdf\">Brand Protection Report<\/a>\u00a0\u00bb publi\u00e9 en mai 2021, Amazon d\u00e9clare avoir <em>\u00ab\u00a0investi en 2020 plus de 700 millions de dollars et employ\u00e9 plus de 10\u00a0000 personnes pour prot\u00e9ger sa plateforme contre la fraude et les abus\u00a0\u00bb<\/em>. Il annonce \u00e9galement la mise en place d\u2019outils de contr\u00f4le destin\u00e9s aux marques, la poursuite des contrefacteurs devant les tribunaux, la destruction de\u00a02 millions de produits et le blocage de plus de 5 milliards d\u2019annonces suspectes avant leur publication. Plus r\u00e9cemment, relate notre confr\u00e8re <a href=\"https:\/\/www.clubic.com\/pro\/entreprises\/amazon\/actualite-385155-amazon-bannit-plus-de-600-marques-chinoises-de-sa-plateforme.html\">Clubic<\/a>, une chasse aux faux avis aurait permis l\u2019\u00e9limination de 600 marques chinoises et de 3\u00a0000 vendeurs accus\u00e9s d\u2019avoir viol\u00e9 la politique de la plateforme.<\/p>\n<p>Mais derri\u00e8re ces effets d\u2019annonce se cacherait une autre r\u00e9alit\u00e9\u00a0: le syst\u00e8me de protection des marques promu par Amazon serait en fait facile \u00e0 d\u00e9tourner, comme en t\u00e9moigne l\u2019exemple cit\u00e9 par notre confr\u00e8re allemand <a href=\"https:\/\/www.welt.de\/wirtschaft\/plus232850517\/Amazon-Haendler-Chinesischer-Anbieter-hat-mein-ganzes-Sortiment-geklaut.html?icid=search.product.onsitesearch\">Die Welt<\/a>. Il suffirait en effet de signaler les produits d\u2019un concurrent comme \u00e9tant des copies des siens. C\u2019est ainsi que Dirk Oppel, un commer\u00e7ant allemand, a vu appara\u00eetre fin mai 2021, \u00e0 c\u00f4t\u00e9 de ses offres sur Amazon Allemagne, l\u2019offre d\u2019un vendeur inconnu. Ce concurrent chinois avait purement et simplement copi\u00e9 l\u2019offre originale, photos et descriptions comprises, en rempla\u00e7ant le nom de la marque \u00ab\u00a0SFX\u00a0\u00bb appartenant \u00e0 M. Oppel par le sien et en signalant l\u2019offre originale comme \u00e9tant une copie. Et, malgr\u00e9 la plainte d\u00e9pos\u00e9e aupr\u00e8s d\u2019Amazon pour revendiquer la protection de sa marque, M. Oppel <em>\u00ab\u00a0a d\u00fb assister, impuissant, \u00e0 la chute de ses ventes\u00a0\u00bb<\/em>. Une mauvaise aventure qu\u2019il n\u2019est certainement pas le seul \u00e0 avoir v\u00e9cue si l\u2019on en croit une \u00e9tude men\u00e9e par l\u2019observateur \u00ab\u00a0Marketplace Pulse\u00a0\u00bb\u00a0: <em>\u00ab<\/em>\u00a0<em>les concurrents asiatiques augmenteraient leurs parts de march\u00e9 gr\u00e2ce \u00e0 des astuces qui exploitent les algorithmes d\u2019Amazon et iraient \u00e0 l\u2019encontre des conditions commerciales du groupe\u00a0\u00bb<\/em>.<\/p>\n<h2><strong>CONSEIL D\u2019EXPERT<\/strong><\/h2>\n<p>Il est vrai qu\u2019Amazon a mis en place des proc\u00e9dures de signalement en cas d\u2019atteinte \u00e0 la marque, au copyright ou au r\u00e9seau de distribution s\u00e9lective. Mais ce syst\u00e8me \u00ab\u00a0hyper automatis\u00e9\u00a0\u00bb laisse peu de place au recours lorsqu\u2019Amazon ne donne pas suite au signalement. En effet, bienheureux celui qui arrive \u00e0 entrer en communication avec un op\u00e9rateur puisqu\u2019il n\u2019y a aucun autre moyen de joindre le service juridique de la plateforme. Il n\u2019est donc pas rare de devoir faire un second signalement pour obtenir un r\u00e9sultat. On constate \u00e9galement qu\u2019Amazon se contente parfois de retirer une photo utilis\u00e9e sans autorisation pour promouvoir un produit, alors que d\u2019autres plateformes retirent tout simplement l\u2019annonce qui en est \u00e0 l\u2019origine.\u00a0Par cons\u00e9quent, faire respecter ses droits sur Amazon est un travail de longue haleine, car non seulement il faut d\u00e9tecter efficacement les fraudes sur la plateforme, mais en plus s\u2019assurer que les signalements transmis seront trait\u00e9s comme il se doit.<\/p>\n<p><em>Par Raphael TESSIER et Sophie AUDOUSSET pour EBRAND France.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Bizarre, bizarre ? Comme c\u2019est \u00e9trange\u00a0!\u00a0\u00bb \u00c9trange, en effet, de voir des vendeurs chinois inonder la plateforme de produits contrefaisants et de lire par ailleurs qu\u2019Amazon d\u00e9clare la guerre \u00e0 la contrefa\u00e7on. Effet d\u2019annonce\u00a0ou r\u00e9elle volont\u00e9 de lutter contre la fraude ? Le mod\u00e8le est efficace\u00a0: un grand choix de produits, des prix tir\u00e9s vers [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":41687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[900],"tags":[],"class_list":["post-18870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contrefacon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON - EBRAND<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0Bizarre, bizarre ? Comme c\u2019est \u00e9trange\u00a0!\u00a0\u00bb \u00c9trange, en effet, de voir des vendeurs chinois inonder la plateforme de produits contrefaisants et de lire par ailleurs qu\u2019Amazon d\u00e9clare la guerre \u00e0 la contrefa\u00e7on. Effet d\u2019annonce\u00a0ou r\u00e9elle volont\u00e9 de lutter contre la fraude ? Le mod\u00e8le est efficace\u00a0: un grand choix de produits, des prix tir\u00e9s vers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T12:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T13:15:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2021\/09\/Amazon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre Berecz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Berecz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/\"},\"author\":{\"name\":\"Pierre Berecz\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/5135b414744106b1e8a8e81096553578\"},\"headline\":\"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON\",\"datePublished\":\"2021-09-29T12:44:26+00:00\",\"dateModified\":\"2024-07-10T13:15:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/\"},\"wordCount\":837,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Amazon.jpg\",\"articleSection\":[\"Contrefa\u00e7on\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/\",\"name\":\"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON - EBRAND\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Amazon.jpg\",\"datePublished\":\"2021-09-29T12:44:26+00:00\",\"dateModified\":\"2024-07-10T13:15:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Amazon.jpg\",\"contentUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Amazon.jpg\",\"width\":510,\"height\":312,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/contrefacon-le-paradoxe-amazon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\",\"name\":\"EBRAND\",\"description\":\"Boost and protect your brands. Mitigate risks, Optimize revenues.\",\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\",\"name\":\"EBRAND\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/EBRAND-logo.png\",\"contentUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/EBRAND-logo.png\",\"width\":1134,\"height\":1027,\"caption\":\"EBRAND\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/204986\\\/\"],\"description\":\"EBRAND provides expert technical guidance, strategic consultancy, and tailored software solutions for Online Brand Protection, Digital Risk Protection, and Corporate Domain Management,\",\"email\":\"contact@ebrand.com\",\"telephone\":\"+352 20 20 31 00\",\"legalName\":\"EBRAND Holdings S.A.\",\"foundingDate\":\"2007-01-01\",\"vatID\":\"LU22551072\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/5135b414744106b1e8a8e81096553578\",\"name\":\"Pierre Berecz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74380780b68bdee69ccf6d523f22d858ab3a00236aa8b28e1e559c01aca56798?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74380780b68bdee69ccf6d523f22d858ab3a00236aa8b28e1e559c01aca56798?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74380780b68bdee69ccf6d523f22d858ab3a00236aa8b28e1e559c01aca56798?s=96&d=mm&r=g\",\"caption\":\"Pierre Berecz\"},\"description\":\"D\u00e9couvrez les articles de Pierre Berecz, pr\u00e9sident d'EBRAND France, sur la protection des marques et les risques num\u00e9riques\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON - EBRAND","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/","og_locale":"fr_FR","og_type":"article","og_title":"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON","og_description":"\u00ab\u00a0Bizarre, bizarre ? Comme c\u2019est \u00e9trange\u00a0!\u00a0\u00bb \u00c9trange, en effet, de voir des vendeurs chinois inonder la plateforme de produits contrefaisants et de lire par ailleurs qu\u2019Amazon d\u00e9clare la guerre \u00e0 la contrefa\u00e7on. Effet d\u2019annonce\u00a0ou r\u00e9elle volont\u00e9 de lutter contre la fraude ? Le mod\u00e8le est efficace\u00a0: un grand choix de produits, des prix tir\u00e9s vers [&hellip;]","og_url":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/","og_site_name":"EBRAND","article_published_time":"2021-09-29T12:44:26+00:00","article_modified_time":"2024-07-10T13:15:39+00:00","og_image":[{"width":510,"height":312,"url":"https:\/\/ebrand.com\/wp-content\/uploads\/2021\/09\/Amazon.jpg","type":"image\/jpeg"}],"author":"Pierre Berecz","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pierre Berecz","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#article","isPartOf":{"@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/"},"author":{"name":"Pierre Berecz","@id":"https:\/\/ebrand.com\/fr\/#\/schema\/person\/5135b414744106b1e8a8e81096553578"},"headline":"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON","datePublished":"2021-09-29T12:44:26+00:00","dateModified":"2024-07-10T13:15:39+00:00","mainEntityOfPage":{"@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/"},"wordCount":837,"commentCount":0,"publisher":{"@id":"https:\/\/ebrand.com\/fr\/#organization"},"image":{"@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/ebrand.com\/wp-content\/uploads\/2021\/09\/Amazon.jpg","articleSection":["Contrefa\u00e7on"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/","url":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/","name":"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON - EBRAND","isPartOf":{"@id":"https:\/\/ebrand.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#primaryimage"},"image":{"@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/ebrand.com\/wp-content\/uploads\/2021\/09\/Amazon.jpg","datePublished":"2021-09-29T12:44:26+00:00","dateModified":"2024-07-10T13:15:39+00:00","breadcrumb":{"@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#primaryimage","url":"https:\/\/ebrand.com\/wp-content\/uploads\/2021\/09\/Amazon.jpg","contentUrl":"https:\/\/ebrand.com\/wp-content\/uploads\/2021\/09\/Amazon.jpg","width":510,"height":312,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/ebrand.com\/fr\/blog\/contrefacon-le-paradoxe-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ebrand.com\/fr\/"},{"@type":"ListItem","position":2,"name":"CONTREFA\u00c7ON\u00a0: LE PARADOXE AMAZON"}]},{"@type":"WebSite","@id":"https:\/\/ebrand.com\/fr\/#website","url":"https:\/\/ebrand.com\/fr\/","name":"EBRAND","description":"Boost and protect your brands. Mitigate risks, Optimize revenues.","publisher":{"@id":"https:\/\/ebrand.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ebrand.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ebrand.com\/fr\/#organization","name":"EBRAND","url":"https:\/\/ebrand.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ebrand.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/07\/EBRAND-logo.png","contentUrl":"https:\/\/ebrand.com\/wp-content\/uploads\/2024\/07\/EBRAND-logo.png","width":1134,"height":1027,"caption":"EBRAND"},"image":{"@id":"https:\/\/ebrand.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/204986\/"],"description":"EBRAND provides expert technical guidance, strategic consultancy, and tailored software solutions for Online Brand Protection, Digital Risk Protection, and Corporate Domain Management,","email":"contact@ebrand.com","telephone":"+352 20 20 31 00","legalName":"EBRAND Holdings S.A.","foundingDate":"2007-01-01","vatID":"LU22551072","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/ebrand.com\/fr\/#\/schema\/person\/5135b414744106b1e8a8e81096553578","name":"Pierre Berecz","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/74380780b68bdee69ccf6d523f22d858ab3a00236aa8b28e1e559c01aca56798?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74380780b68bdee69ccf6d523f22d858ab3a00236aa8b28e1e559c01aca56798?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74380780b68bdee69ccf6d523f22d858ab3a00236aa8b28e1e559c01aca56798?s=96&d=mm&r=g","caption":"Pierre Berecz"},"description":"D\u00e9couvrez les articles de Pierre Berecz, pr\u00e9sident d'EBRAND France, sur la protection des marques et les risques num\u00e9riques"}]}},"_links":{"self":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/posts\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":1,"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/posts\/18870\/revisions"}],"predecessor-version":[{"id":41695,"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/posts\/18870\/revisions\/41695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/media\/41687"}],"wp:attachment":[{"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/media?parent=18870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/categories?post=18870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebrand.com\/fr\/wp-json\/wp\/v2\/tags?post=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}