{"id":19022,"date":"2021-10-07T07:42:57","date_gmt":"2021-10-07T07:42:57","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=19022"},"modified":"2024-12-10T12:07:53","modified_gmt":"2024-12-10T12:07:53","slug":"xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\/","title":{"rendered":".XXX : EXTINCTION DE LA PROTECTION DES MARQUES AU 1ER D\u00c9CEMBRE 2021"},"content":{"rendered":"

Les titulaires de droits ont encore quelques semaines pour mettre en place le service Adultblock permettant de bloquer l\u2019usage de leurs noms dans les 4 extensions de l\u2019industrie du sexe. Pass\u00e9 le 1er<\/sup>d\u00e9cembre 2021, la protection dont ils disposaient depuis le lancement du .XXX s\u2019\u00e9teindra d\u00e9finitivement.<\/strong><\/h2>\n

Une fin programm\u00e9e<\/strong>. Le 7 septembre 2011, le .XXX \u00e9tait lanc\u00e9. ICM Registry avait alors pr\u00e9vu un dispositif sp\u00e9cifique et unique (Sunrise B) permettant aux titulaires de marques n\u2019appartenant pas \u00e0 l\u2019industrie du charme, de bloquer pendant 10 ans toute tentative d\u2019enregistrement de leurs noms de domaine par des tiers. Cependant, cet arrangement exceptionnel prend fin le 1er<\/sup> d\u00e9cembre 2021. Cinq jours plus tard, l\u2019enregistrement des noms de domaine ayant b\u00e9n\u00e9fici\u00e9 de ce dispositif sera alors ouvert \u00e0 tous.<\/p>\n

GARE AUX RISQUES DE CYBERSQUATTING\u00a0!<\/strong><\/h2>\n

Qui a envie de voir sa marque associ\u00e9e \u00e0 un site porno\u00a0?<\/strong> C\u2019est pour pallier ce risque non n\u00e9gligeable que ICM Registry propose depuis 2019 Adultblock<\/strong>, un proc\u00e9d\u00e9 permettant de bloquer tout enregistrement par un tiers dans les quatre extensions de l\u2019industrie du charme, \u00e0 savoir .XXX, .PORN, .SEX et ADULT. Adultblock permet notamment de prot\u00e9ger sa marque sans \u00eatre oblig\u00e9 de r\u00e9aliser un site pour adulte ou d\u2019avoir \u00e0 payer des frais de renouvellement annuels de nom de domaine. Ce service se d\u00e9cline en deux variantes\u00a0:<\/p>\n

    \n
  • Adultblock <\/strong>permet aux demandeurs de bloquer l\u2019usage de leurs noms \u00e0 l\u2019identique, en une seule op\u00e9ration<\/strong>, dans les 4 extensions .XXX, .PORN, .SEX et ADULT\u00a0;<\/li>\n
  • AdultBlock+<\/strong> ajoute \u00e0 ce service de base le blocage de toutes les variantes d\u2019une marque ou d\u2019un nom. Il couvre \u00e9galement les caract\u00e8res IDN et les homoglyphes (caract\u00e8res dont la ressemblance peut pr\u00eater \u00e0 confusion) et ce, dans plus de 20 langues (anglais, bi\u00e9lorusse, bosniaque, bulgare, chinois simplifi\u00e9 et traditionnel, danois, fran\u00e7ais, allemand, hongrois, islandais, italien, cor\u00e9en, letton, lituanien, mac\u00e9donien, mont\u00e9n\u00e9grin, polonais, portugais, russe, serbe, espagnol, su\u00e9dois, ukrainien).<\/li>\n<\/ul>\n

    QUELS AVANTAGES ?<\/strong><\/h2>\n

    \u00a0<\/strong><\/p>\n

    Le principal avantage d\u2019Adultblock<\/strong> et d\u2019Adultblock+<\/strong> est \u00e9conomique <\/strong>pour deux raisons\u00a0:<\/strong><\/p>\n

      \n
    • le blocage des noms reste moins on\u00e9reux<\/strong> que des enregistrements d\u00e9fensifs r\u00e9alis\u00e9s dans les quatre extensions\u00a0;<\/li>\n
    • Il \u00e9vite les frais co\u00fbteux<\/strong> engendr\u00e9s par les proc\u00e9dures de r\u00e9solution des litiges.<\/li>\n<\/ul>\n

      QUI EST \u00c9LIGIBLE \u00c0 CE SERVICE\u00a0?<\/strong><\/h2>\n
        \n
      • Les titulaires de marques, enregistr\u00e9es ou non, sous r\u00e9serve d\u2019en d\u00e9montrer l\u2019exploitation\u00a0;<\/li>\n
      • Les entreprises (soci\u00e9t\u00e9s enregistr\u00e9es et\/ou noms commerciaux)\u00a0;<\/li>\n
      • Les personnalit\u00e9s publiques, dites \u00ab\u00a0<\/em>celebrity names<\/em>\u00ab\u00a0<\/em>.<\/li>\n<\/ul>\n

        Notons qu\u2019une inscription TMCH n\u2019est plus n\u00e9cessaire.<\/p>\n

        \u00a0<\/strong><\/p>\n

        CONSEIL D\u2019EXPERT<\/strong><\/h2>\n

        <\/h3>\n

        \u00ab L\u2019existence d\u2019un site porno associ\u00e9 \u00e0 votre nom commercial ou votre marque est-elle pr\u00e9judiciable \u00e0 votre <\/em>r\u00e9putation ou \u00e0 votre activit\u00e9\u00a0? \u00bb<\/em><\/h3>\n

        La question est un peu directe mais elle m\u00e9rite d’\u00eatre pos\u00e9e : elle permet de mesurer le rapport b\u00e9n\u00e9fices\/risques au regard du budget \u00e0 investir dans ce dispositif de blocage.<\/p>\n

        En effet, le co\u00fbt d\u2019Adultblock<\/strong> et d\u2019Adultblock+<\/strong> n\u2019\u00e9tant pas neutre (\u00e0 partir de 359 \u20ac HT\/an), nous recommandons ce service uniquement\u00a0:<\/p>\n

          \n
        • aux titulaires de droits qui avaient b\u00e9n\u00e9fici\u00e9 en 2011 du dispositif Sunrise B afin de conserver leur protection\u00a0;<\/li>\n
        • et \u00e0 tous ceux dont l\u2019activit\u00e9 commerciale en ligne pourrait p\u00e2tir financi\u00e8rement d\u2019une atteinte \u00e0 l\u2019image.<\/li>\n<\/ul>\n

          Nous pr\u00e9cisons par ailleurs que les noms dits \u00ab\u00a0premium\u00a0\u00bb<\/em> (\u00e0 valeur \u00e9conomique ou symbolique importante), ainsi que les noms pr\u00e9c\u00e9demment enregistr\u00e9s et retombant dans le domaine public, sont couverts par ce service de blocage.<\/p>\n

          Pour plus d\u2019informations relatives \u00e0 ce service et aux co\u00fbts associ\u00e9s, veuillez contacter votre conseiller EBRAND.<\/h3>\n

          Par Rapha\u00ebl TESSIER et Sophie AUDOUSSET pour EBRAND France<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

          Les titulaires de droits ont encore quelques semaines pour mettre en place le service Adultblock permettant de bloquer l\u2019usage de leurs noms dans les 4 extensions de l\u2019industrie du sexe. Pass\u00e9 le 1erd\u00e9cembre 2021, la protection dont ils disposaient depuis le lancement du .XXX s\u2019\u00e9teindra d\u00e9finitivement. Une fin programm\u00e9e. Le 7 septembre 2011, le .XXX […]<\/p>\n","protected":false},"author":8,"featured_media":41659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[897],"tags":[],"class_list":["post-19022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersquatting"],"yoast_head":"\n.XXX : fin de la protection des marques - EBRAND<\/title>\n<meta name=\"description\" content=\"Les titulaires de droits ont jusqu\u2019au 1er d\u00e9cembre 2021 pour activer Adultblock et bloquer l\u2019usage de leurs noms dans les extensions .XXX\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/fr\/blog\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\".XXX : EXTINCTION DE LA PROTECTION DES MARQUES AU 1ER D\u00c9CEMBRE 2021\" \/>\n<meta property=\"og:description\" content=\"Les titulaires de droits ont jusqu\u2019au 1er d\u00e9cembre 2021 pour activer Adultblock et bloquer l\u2019usage de leurs noms dans les extensions .XXX\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/fr\/blog\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T07:42:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T12:07:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2021\/10\/adultblock.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre Berecz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Berecz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\\\/\"},\"author\":{\"name\":\"Pierre Berecz\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/5135b414744106b1e8a8e81096553578\"},\"headline\":\".XXX : EXTINCTION DE LA PROTECTION DES MARQUES AU 1ER D\u00c9CEMBRE 2021\",\"datePublished\":\"2021-10-07T07:42:57+00:00\",\"dateModified\":\"2024-12-10T12:07:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\\\/\"},\"wordCount\":630,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/adultblock.jpg\",\"articleSection\":[\"Cybersquatting\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/xxx-extinction-de-la-protection-des-marques-au-1er-decembre-2021\\\/\",\"name\":\".XXX : fin de la protection des marques - 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