{"id":35924,"date":"2023-06-08T12:57:02","date_gmt":"2023-06-08T12:57:02","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=35924"},"modified":"2024-12-10T10:04:36","modified_gmt":"2024-12-10T10:04:36","slug":"comment-proteger-les-indications-geographiques-sur-internet","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/comment-proteger-les-indications-geographiques-sur-internet\/","title":{"rendered":"COMMENT PROT\u00c9GER LES INDICATIONS G\u00c9OGRAPHIQUES SUR INTERNET ?"},"content":{"rendered":"

Alors que l\u2019Union europ\u00e9enne vient d\u2019\u00e9tendre les Indications G\u00e9ographiques Prot\u00e9g\u00e9es (IGP) \u00e0 de nouvelles cat\u00e9gories de produits, le Guide 2023 de l\u2019Association des R\u00e9gions Europ\u00e9ennes des Produits d\u2019Origine (AREPO) fournit aux producteurs professionnels les informations indispensables \u00e0 la mise en \u0153uvre d\u2019une protection efficace de leur IG sur Internet.<\/span><\/p>\n

Chaque jour, des millions de personnes en Europe et au-del\u00e0 peuvent appr\u00e9cier ou d\u00e9couvrir les produits cr\u00e9\u00e9s et fabriqu\u00e9s par des artisans au savoir-faire reconnu. Savourer une bi\u00e8re fra\u00eeche brass\u00e9e en Europe ou grignoter un macaron pr\u00e9sent\u00e9 dans une porcelaine de Limoges d\u00e9cor\u00e9e \u00e0 la main serait impossible sans des si\u00e8cles d’innovation, d\u2019exp\u00e9rimentation et de transmission.<\/p>\n

Mais les fraudeurs n\u2019en ont cure. En copiant les marques europ\u00e9ennes les plus embl\u00e9matiques, ils jettent le discr\u00e9dit sur les produits vis\u00e9s. Une pilule bien am\u00e8re \u00e0 avaler pour les producteurs comme pour les consommateurs ! Et une question : que peuvent faire les professionnels pour se prot\u00e9ger et pr\u00e9server leurs clients des infractions, telles que contrefa\u00e7ons, imitations et autres escroqueries ?<\/p>\n

LA L\u00c9GISLATION EUROP\u00c9ENNE \u00c9TEND L\u2019IGP \u00c0 800 NOUVEAUX PRODUITS LOCAUX<\/h2>\n

L’Union europ\u00e9enne a tout int\u00e9r\u00eat \u00e0 prot\u00e9ger ces produits europ\u00e9ens dont l\u2019importance est significative : ils font conna\u00eetre et mettent en valeur les cultures locales et, en s\u00e9duisant de nombreux consommateurs \u00e0 travers le monde, g\u00e9n\u00e8rent des milliards d’euros de chiffre d\u2019affaires chaque ann\u00e9e. Les cat\u00e9gories telles que les indications g\u00e9ographiques (IG) et les appellations d’origine prot\u00e9g\u00e9es (AOP) contribuent \u00e0 inscrire les produits locaux dans le droit communautaire. Mais, si elle est gage de leur notori\u00e9t\u00e9, cette reconnaissance juridique attire aussi la convoitise des fraudeurs.<\/p>\n

Depuis 1993, la l\u00e9gislation europ\u00e9enne sur les IGP certifie des produits de consommation tels que le whisky irlandais et le fromage de Roquefort. En mai 2023, les l\u00e9gislateurs ont \u00e9tendu ces protections \u00e0 de nouvelles cat\u00e9gories de produits artisanaux et industriels, telles que les textiles, les bijoux, la coutellerie, la porcelaine et d\u2019autres produits non alimentaires. Citons par exemple la porcelaine de Limoges, le verre de Murano ou le savon de Marseille. 800 produits dans 27 pays seraient concern\u00e9s.<\/p>\n

Cependant, si l’\u00e9largissement du champ d\u2019application de l’IGP leur fournit un cadre l\u00e9gislatif, les artisans, les PME et les multinationales peinent encore \u00e0 faire respecter leurs droits, en particulier sur l\u2019ensemble des march\u00e9s en ligne, sites Web, applications, etc. en constante \u00e9volution.<\/p>\n

LES PRODUCTEURS EUROP\u00c9ENS SE SENTENT-ILS INFORM\u00c9S ET PROT\u00c9G\u00c9S CONTRE LES FRAUDES EN LIGNE ?<\/h2>\n

Dans le guide r\u00e9cemment publi\u00e9, l’Association des R\u00e9gions Europ\u00e9ennes des Produits d\u2019Origine (AREPO) met en lumi\u00e8re certaines pr\u00e9occupations flagrantes des cr\u00e9ateurs europ\u00e9ens quant \u00e0 la protection de leurs produits contre les risques num\u00e9riques. Et notamment le fait que les escrocs profitent du d\u00e9veloppement exponentiel du commerce \u00e9lectronique pour se faire passer pour des marques l\u00e9gitimes ou les d\u00e9tourner en ligne (via les noms de domaine, les emails, etc.). Les pirates extorquent et abusent les entreprises, siphonnent leurs revenus l\u00e9gitimes et \u00e9branlent la confiance des consommateurs. Ces risques affectent particuli\u00e8rement les produits europ\u00e9ens couverts par l\u2019IG en raison de leur grande valeur financi\u00e8re et de leur r\u00e9putation.<\/p>\n

L’AREPO elle-m\u00eame constate que : \u00ab\u00a0il n’existe actuellement aucune protection forte des IG en termes d’attribution de noms de domaine, et l’approche tr\u00e8s lib\u00e9rale propos\u00e9e par l’ICANN […] menace sur Internet la protection des IG dont les droits ne sont pas toujours respect\u00e9s<\/em>\u00ab\u00a0.<\/p>\n

Les chiffres parlent d\u2019eux-m\u00eames : les infractions aux IG priveraient l\u2019\u00e9conomie de l\u2019UE d\u2019un montant \u00e9valu\u00e9 \u00e0 plus de 4 milliards d’euros par an. Un montant probablement sous-estim\u00e9 puisque 60 % des r\u00e9pondants au questionnaire de l\u2019Association auraient d\u00e9clar\u00e9 ne pas surveiller r\u00e9guli\u00e8rement les fraudes potentielles visant leurs produits sur l’Internet. Le guide de l\u2019AREPO, t\u00e9l\u00e9chargeable ci-dessous, vient donc \u00e0 propos aider les entreprises couvertes par une IG \u00e0 mieux se prot\u00e9ger. Il insiste notamment sur l\u2019importance de surveiller Internet et notamment l\u2019ensemble des transactions men\u00e9es sur les diff\u00e9rents circuits de vente en ligne.<\/p>\n

\"\"<\/p>\n

CONSEIL D\u2019EXPERT<\/h2>\n

N\u2019attendez pas que vos clients vous signalent que des produits contrefaisant vos appellations (IG, AOP) circulent sur Internet pour mettre en place une surveillance syst\u00e9matique de la toile et des canaux de vente en ligne. Celle-ci doit \u00eatre constante et r\u00e9guli\u00e8rement mise \u00e0 jour pour nettoyer Internet de fa\u00e7on optimale. Afin d\u2019\u00eatre le plus efficace possible, nous pr\u00e9conisons d\u2019effectuer un audit pr\u00e9alable. Celui-ci permettra d\u2019identifier le nombre de produits suspects en circulation dans les diff\u00e9rentes r\u00e9gions du monde et sur l\u2019ensemble des canaux de distribution que sont les noms de domaine, les sites e-commerce, les places de march\u00e9, les r\u00e9seaux sociaux, etc.<\/p>\n

Par Rapha\u00ebl TESSIER et Sophie AUDOUSSET pour EBRAND France.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que l\u2019Union europ\u00e9enne vient d\u2019\u00e9tendre les Indications G\u00e9ographiques Prot\u00e9g\u00e9es (IGP) \u00e0 de nouvelles cat\u00e9gories de produits, le Guide 2023 de l\u2019Association des R\u00e9gions Europ\u00e9ennes des Produits d\u2019Origine (AREPO) fournit aux producteurs professionnels les informations indispensables \u00e0 la mise en \u0153uvre d\u2019une protection efficace de leur IG sur Internet. Chaque jour, des millions de personnes […]<\/p>\n","protected":false},"author":8,"featured_media":40658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[900],"tags":[],"class_list":["post-35924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contrefacon"],"yoast_head":"\nProt\u00e9ger les IG en ligne - EBRAND<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment prot\u00e9ger les indications g\u00e9ographiques sur Internet avec le Guide de l'AREPO pour les producteurs europ\u00e9ens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebrand.com\/fr\/blog\/comment-proteger-les-indications-geographiques-sur-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMMENT PROT\u00c9GER LES INDICATIONS G\u00c9OGRAPHIQUES SUR INTERNET ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment prot\u00e9ger les indications g\u00e9ographiques sur Internet avec le Guide de l'AREPO pour les producteurs europ\u00e9ens.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebrand.com\/fr\/blog\/comment-proteger-les-indications-geographiques-sur-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"EBRAND\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-08T12:57:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T10:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ebrand.com\/wp-content\/uploads\/2023\/06\/ROCKFORT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pierre Berecz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Berecz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/comment-proteger-les-indications-geographiques-sur-internet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/comment-proteger-les-indications-geographiques-sur-internet\\\/\"},\"author\":{\"name\":\"Pierre Berecz\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/5135b414744106b1e8a8e81096553578\"},\"headline\":\"COMMENT PROT\u00c9GER LES INDICATIONS G\u00c9OGRAPHIQUES SUR INTERNET ?\",\"datePublished\":\"2023-06-08T12:57:02+00:00\",\"dateModified\":\"2024-12-10T10:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/comment-proteger-les-indications-geographiques-sur-internet\\\/\"},\"wordCount\":869,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/comment-proteger-les-indications-geographiques-sur-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ebrand.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ROCKFORT.png\",\"articleSection\":[\"Contrefa\u00e7on\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/comment-proteger-les-indications-geographiques-sur-internet\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/comment-proteger-les-indications-geographiques-sur-internet\\\/\",\"url\":\"https:\\\/\\\/ebrand.com\\\/fr\\\/blog\\\/comment-proteger-les-indications-geographiques-sur-internet\\\/\",\"name\":\"Prot\u00e9ger les IG en ligne - 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