{"id":40409,"date":"2022-12-21T08:46:54","date_gmt":"2022-12-21T08:46:54","guid":{"rendered":"https:\/\/ebrandservices.fr\/?p=34073"},"modified":"2024-11-28T14:31:36","modified_gmt":"2024-11-28T14:31:36","slug":"noel-attention-au-pere-noel-en-toc","status":"publish","type":"post","link":"https:\/\/ebrand.com\/fr\/blog\/noel-attention-au-pere-noel-en-toc\/","title":{"rendered":"CONTREFA\u00c7ON : ATTENTION AU P\u00c8RE NO\u00cbL EN TOC!"},"content":{"rendered":"

Quelle d\u00e9ception de d\u00e9couvrir un faux cadeau sous le sapin ! Et pourtant, malgr\u00e9 la vigilance des douanes et les alertes de l\u2019Union des Fabricants, des milliers de produits contrefaits circulent actuellement. Vous pouvez en faire les frais !<\/span><\/p>\n

Derni\u00e8re ligne droite pour le P\u00e8re No\u00ebl ! Mais, \u00e0 l\u2019heure des ultimes pr\u00e9paratifs, sait-il qu\u2019il va transporter dans son tra\u00eeneau et livrer, bien involontairement, les centaines de milliers de jouets et jeux contrefaits qui ont \u00e9chapp\u00e9 \u00e0 la vigilance des services douaniers ? Pourtant, les r\u00e9sultats obtenus par l\u2019op\u00e9ration men\u00e9e \u00e0 l\u2019initiative de la douane fran\u00e7aise en lien avec Europol et six partenaires europ\u00e9ens (Allemagne, Espagne, Italie, Pologne, Royaume-Uni, R\u00e9publique tch\u00e8que) sont impressionnants. Men\u00e9e depuis d\u00e9cembre 2020, elle a conduit en 22 mois \u00e0 la saisie ou au blocage – dans les pays participants – de 16,7 millions de contrefa\u00e7ons vendues sur les plateformes en ligne. Rien qu\u2019en France, on d\u00e9nombre 1 650 490 jouets intercept\u00e9s en 2021 ! Et, en avril 2022, la douane de Nice d\u00e9couvre 60 540 cartes de jeux contrefaisant les marques Nintendo\/Pokemon et 360 paires de chaussures contrefaisant la marque GUCCI\u2026<\/p>\n

QUAND LES FRAUDEURS S\u2019AVANCENT MASQUES !<\/h2>\n

Pourtant, au m\u00e9pris de la vigilance des douanes et des alertes r\u00e9p\u00e9t\u00e9es de l\u2019Union des Fabricants, les fraudeurs n\u2019h\u00e9sitent pas, en cette p\u00e9riode de f\u00eates et de cadeaux, \u00e0 prendre des allures de P\u00e8re No\u00ebl pour attirer les internautes : annonces s\u00e9duisantes sur les plateformes de e-commerce, produits imitant des marques pris\u00e9es des enfants et des adolescents, tout est bon pour \u00e9couler les produits contrefaisants, provenant pour la plupart de fournisseurs chinois sans existence l\u00e9gale. Avec un gros b\u00e9mol, car ces articles vendus \u00e0 des prix fort attractifs constituent le plus souvent un risque pour la s\u00e9curit\u00e9 et la sant\u00e9 des consommateurs et repr\u00e9sentent autant d\u2019atteintes \u00e0 la propri\u00e9t\u00e9 intellectuelle et au chiffre d\u2019affaires des marques contrefaites.<\/p>\n

COMMENT DETECTER CES FAUX PERE NO\u00cbL ?<\/h2>\n

Pour les consommateurs, rep\u00e9rer une contrefa\u00e7on sur Internet n\u2019est gu\u00e8re ais\u00e9. Pr\u00e8s d\u2019un Europ\u00e9en sur 10 reconna\u00eet d\u2019ailleurs avoir \u00e9t\u00e9 abusivement conduit \u00e0 acheter un produit contrefait. Pourtant, quelques recommandations peuvent \u00eatre mises en pratique : v\u00e9rification du s\u00e9rieux et de la r\u00e9putation du site (adresse postale, coordonn\u00e9es du service client) et des conditions de paiement, de retour et de remboursement qu\u2019il propose ; est-ce bien le site de la marque indiqu\u00e9e ou celui d\u2019un revendeur autoris\u00e9 ? le produit fait-il partie de la gamme de cette marque ? le prix propos\u00e9 est-il cr\u00e9dible ? etc.
\nLes consommateurs doivent \u00e9galement savoir qu\u2019outre les contrefa\u00e7ons bien entendu, certaines marchandises sont totalement interdites \u00e0 la vente en ligne (articles de p\u00e9dopornographie, tabac, par exemple) ou soumises \u00e0 restriction (produits phytosanitaires, esp\u00e8ces menac\u00e9es, etc.).<\/p>\n

TITULAIRES DE DROITS, PRENEZ LES DEVANTS !<\/h2>\n

L\u2019Union des Fabricants alerte r\u00e9guli\u00e8rement depuis des ann\u00e9es. Le co\u00fbt tant social qu\u2019\u00e9conomique que repr\u00e9sente la contrefa\u00e7on pour les titulaires de droits de propri\u00e9t\u00e9 intellectuelle (6 \u00e0 7 milliards d\u2019euros en moins pour l\u2019\u00e9conomie l\u00e9gale et plus de 30 000 emplois perdus en France) ne peut qu\u2019inciter ceux-ci \u00e0 prendre les devants et \u00e0 agir en amont. La d\u00e9tection des annonces frauduleuses avant qu\u2019elles n\u2019inondent les march\u00e9s en ligne est donc primordiale. Les outils existent. C\u2019est ce que propose ARGOS, la plateforme de surveillance et de protection des marques en ligne d\u00e9velopp\u00e9e par EBRAND, partenaire de longue date de l\u2019Union des Fabricants. Un tel outil, op\u00e9rationnel 24h\/24 partout dans le monde, dans toutes les langues et tous les alphabets, permet en effet :<\/p>\n

1. la d\u00e9tection des annonces et produits suspects sur tous les canaux Internet existants (places de march\u00e9, r\u00e9seaux sociaux, App stores, boutiques en ligne, sites Internet, Darknet) ;
\n2. l\u2019analyse des atteintes potentielles et la suppression des contenus illicites notamment avant que les consommateurs se ruent sur les fausses bonnes affaires ;
\n3. l\u2019identification et la notification des vendeurs en infraction.<\/p>\n

En outre, un filtrage des r\u00e9sultats puissant et multicrit\u00e8res permet d\u2019afficher instantan\u00e9ment les produits, les images, les vendeurs, les origines et les prix afin de visualiser les annonces suspectes sans d\u00e9lai. Celles-ci sont ensuite analys\u00e9es par des experts juridiques qui confirment le caract\u00e8re contrefaisant du produit propos\u00e9 avant d\u2019en demander la suppression imm\u00e9diate aupr\u00e8s de la plateforme. En outre, l\u2019outil permet d\u2019identifier des informations utiles sur les vendeurs en infraction et ainsi de contribuer au travail d\u2019enqu\u00eate, en vue d\u2019une action ult\u00e9rieure si n\u00e9cessaire.<\/p>\n

CONSEIL D\u2019EXPERT<\/h2>\n

N\u2019attendez pas de voir appara\u00eetre un P\u00e8re No\u00ebl en toc pour mettre en place une surveillance syst\u00e9matique de la toile et de vos canaux de vente en ligne ! Celle-ci doit \u00eatre constante et r\u00e9guli\u00e8rement mise \u00e0 jour pour nettoyer l\u2019Internet de fa\u00e7on optimale.<\/p>\n

Afin d\u2019\u00eatre le plus efficace possible, nous pr\u00e9conisons d\u2019effectuer un audit pr\u00e9alable \u00e0 la mise en place d\u2019ARGOS. Celui-ci permettra d\u2019identifier le nombre de produits suspects en circulation dans les diff\u00e9rentes r\u00e9gions du monde et sur l\u2019ensemble des canaux de distribution (noms de domaine, sites de ecommerce, places de march\u00e9, r\u00e9seaux sociaux\u2026).<\/p>\n

Pour demander un audit, cliquez ici<\/a>.<\/p>\n

Par Rapha\u00ebl TESSIER et Sophie AUDOUSSET pour EBRAND France<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quelle d\u00e9ception de d\u00e9couvrir un faux cadeau sous le sapin ! Et pourtant, malgr\u00e9 la vigilance des douanes et les alertes de l\u2019Union des Fabricants, des milliers de produits contrefaits circulent actuellement. Vous pouvez en faire les frais ! Derni\u00e8re ligne droite pour le P\u00e8re No\u00ebl ! Mais, \u00e0 l\u2019heure des ultimes pr\u00e9paratifs, sait-il qu\u2019il […]<\/p>\n","protected":false},"author":8,"featured_media":40894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[900],"tags":[],"class_list":["post-40409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contrefacon"],"yoast_head":"\nCONTREFA\u00c7ON : ATTENTION AU P\u00c8RE NO\u00cbL EN TOC! - EBRAND<\/title>\n<meta name=\"description\" content=\"Attention \u00e0 la contrefa\u00e7on! 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