Removing Counterfeit Listings from Alibaba
As one of the world’s largest B2B marketplaces, Alibaba connects millions of buyers and sellers every day. But the same scale that drives opportunity also creates risk: counterfeiters misuse keywords, copy brand assets, and launch deceptive storefronts that mislead buyers and harm legitimate businesses.
EBRAND combines monitoring technology with marketplace expertise to detect and remove fake listings quickly. Our team helps you identify high-risk sellers, prepare strong takedown submissions, and track enforcement to ensure counterfeiters don’t regain visibility.
About Alibaba
Understanding Alibaba’s foundation and global footprint helps shape a clear enforcement strategy for your brand.
Founder
Jack Ma
Founded
June 28th, 1999
Employees
204,891
Headquarters
Hangzhou, Zhejiang, China
IP Protection programs
Alibaba has developed specialized systems to help brand owners combat the misuse of their intellectual property.
Alibaba Intellectual Property Protection (IPP) Platform
The IPP platform allows registered rights holders to flag trademark, copyright, or patent violations by submitting infringing product links. Verified users can then track the case status, review enforcement outcomes, and respond to counter-notifications as necessary.
With EBRAND’s expertise, brands move faster, evidence is collected properly, filings are accurate, and enforcement actions are monitored until completion.
Takedown measures
Alibaba provides a formal Notice and Takedown mechanism through its Intellectual Property Protection (IPP) Platform. Rights holders submit complaints by categorizing the violation, attaching proof of ownership, and filing URLs of infringing content. While effective, the process can be complex and time-consuming.
For products
To address counterfeit products, rights holders file a Notice of Complaint in IPP by submitting the product page URL, selecting the correct IP right type (trademark, copyright, or patent), and attaching registration certificates. A short explanation strengthens the takedown request.
For sellers
When violations are linked to entire storefronts, IPP allows brand owners to submit complaints against the seller’s shop or company profile. Supporting certificates and representative infringing listings are required, particularly for cases involving repeated or systemic counterfeiting activities tied to a single seller.
For listings
Individual infringing listings can be reported by pasting their URLs into IPP and attaching evidence such as registered marks, product imagery, or comparison notes. Each Notice and Takedown request is reviewed by Alibaba, and outcomes are trackable within the platform.
Conclusion
While Alibaba’s IPP system provides rights holders with structured tools, coordinating evidence, filings, and responses requires persistence. EBRAND manages the entire enforcement process, from monitoring and preparing complaints to following up, ensuring counterfeit removals happen faster and protecting your brand value, revenue, and customer trust.
