{"id":25599,"date":"2023-05-16T14:25:11","date_gmt":"2023-05-16T14:25:11","guid":{"rendered":"http:\/\/dev.ebrand.com\/?p=25599"},"modified":"2024-12-10T08:50:35","modified_gmt":"2024-12-10T08:50:35","slug":"how-european-artisans-defend-famous-traditional-products-online","status":"publish","type":"post","link":"https:\/\/ebrand.com\/nl\/blog\/how-european-artisans-defend-famous-traditional-products-online\/","title":{"rendered":"How European artisans defend famous traditional products online"},"content":{"rendered":"\n<p>Every day, millions of people across Europe and beyond enjoy local delicacies created by hard-working artisans. Enjoying an ice-cold European beer or snacking on a macaroon from some hand-crafted Limoges porcelain wouldn\u2019t be possible without centuries of innovation, expertise, and heritage. However, scammers seek to undermine these products, ripping off European producers and their cultural icons, while leaving a bitter taste in the mouths consumers. What, therefore, can these producers do to protect themselves and their clients from infringements such as counterfeits, copycat products, and other scams?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-protective-eu-legislation-extended-to-800-local-products\"><strong>Protective EU legislation extended to 800 local products<\/strong><\/h2>\n\n\n\n<p>The EU maintains a vested interest in protecting culturally significant European products. These delicacies put local cultures on the map, while enriching the lives of consumers around the world, and crucially, generating billions of Euros every year. Categories like&nbsp;Geographical Indications (GIs) and Protected Designations of Origin (PDOs) go some way towards enshrining local products in EU law, recognizing both their valuable reputation and their attractiveness to malicious third-parties.<\/p>\n\n\n\n<p>Since 1993, the EU\u2019s PGI (Protected Geographical Indication) laws certified consumable products like Irish whisky and Roquefort cheese. Legislators expanded these protections as recently as May 2023 to cover products across new categories such as textiles, jewellery, and pottery, extending the PGI to 800 products across 27 countries.&nbsp;<\/p>\n\n\n\n<p>The PGI\u2019s expanded remit provides the legislative framework, but artisans, SMEs, and multi-nationals still struggle to enforce their rights, particularly in evolving markets online.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-european-producers-feel-informed-and-protected-against-online-scams\"><strong>Do European producers feel informed and protected against online scams?<\/strong><\/h2>\n\n\n\n<p>A recent&nbsp;<a href=\"https:\/\/www.arepoquality.eu\/wp-content\/uploads\/2023\/03\/protection-of-gis-on-the-internet_arepo-practical-guide_en.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">guide<\/a>&nbsp;from&nbsp;<a href=\"https:\/\/www.arepoquality.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">AREPO<\/a>&nbsp;(The Association of Regional European Product Origins) highlights some glaring concerns among European creators about their products\u2019 protection from digital risks. As ecommerce increases, scammers take advantage of digital attack surfaces like domain infrastructure to impersonate or hijack legitimate brands online. Hackers and impersonators extort businesses, siphoning legitimate revenues and undermining authentic consumer experiences. These risks specifically affect prized European GI or Geographical Indication products, due to their high reputational and financial value.&nbsp;<\/p>\n\n\n\n<p>AREPO themselves find that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cthere is currently no strong protection for GIs in terms of domain name allocation, and the very liberal approach proposed by ICANN [\u2026] threatens the protection of GIs on the Internet, whose rights are not always upheld.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>GI infringements sap more than 4 billion Euros from the EU economy every year, and 60% of AREPO respondents stated that they don\u2019t regularly monitor potential internet fraud on their products. It\u2019s no wonder, then, that the AREPO report recommends EBRAND services help European producers protect their products online.<a href=\"\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-ebrand-protects-european-producers-according-to-arepo\"><strong>How EBRAND protects European producers, according to AREPO<\/strong><\/h2>\n\n\n\n<p>The AREPO report highlights EBRAND\u2019s value for local producers, as users:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cquickly detect all infringements of geographical indications, trademarks, products or corporate identity on a large majority of Internet channels, such as websites, e-commerce sites, marketplaces, social networks, or the dark web.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>EBRAND&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ebrand.com\/services\/domains\/\" target=\"_blank\">Corporate Domain Management<\/a>&nbsp;helps defend against cybersquatting and hijacking,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ebrand.com\/digital-risks\/\" target=\"_blank\">Digital Risk Protection<\/a>disarms scammers online and on the dark web, and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ebrand.com\/services\/anti-counterfeiting\/\" target=\"_blank\">Online Brand Protection<\/a>&nbsp;reinforces legitimate ecommerce.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusions\"><strong>Conclusions<\/strong><\/h2>\n\n\n\n<p>Ultimately, well-enforced protection helps European producers boost their products in the EU and beyond. Producers protect their creations to cement their reputations and secure their revenues. Regulated ecommerce empowers artisans and their clients to cherish local delicacies while sustaining vital livelihoods.<\/p>\n\n\n\n<p>Experts at EBRAND will be more than happy to help you boost and protect your produce, to maintain the long-term value of local and regional treasures for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day, millions of people across Europe and beyond enjoy local delicacies created by hard-working artisans. Enjoying an ice-cold European beer or snacking on a macaroon from some hand-crafted Limoges porcelain wouldn\u2019t be possible without centuries of innovation, expertise, and heritage. However, scammers seek to undermine these products, ripping off European producers and their cultural [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":25879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,26],"tags":[97,98,99,61,100,15,101,102],"class_list":["post-25599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains","category-trademarks","tag-arepo","tag-corporate-domain-management","tag-digital-risk-protection","tag-european-union","tag-euros","tag-icann","tag-online-brand-protection","tag-whisky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How European artisans defend famous traditional products online - EBRAND<\/title>\n<meta name=\"description\" content=\"Do you enjoy European goods like cheese and wine? 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