{"id":56036,"date":"2026-09-03T12:00:27","date_gmt":"2026-09-03T12:00:27","guid":{"rendered":"https:\/\/ebrand.com\/?p=56036"},"modified":"2026-09-03T12:00:28","modified_gmt":"2026-09-03T12:00:28","slug":"back-to-school-scams-2026","status":"publish","type":"post","link":"https:\/\/ebrand.com\/nl\/blog\/back-to-school-scams-2026\/","title":{"rendered":"Back-to-School Scams in 2026"},"content":{"rendered":"\n
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Key Takeaway:<\/p>\n

Back-to-school scams surge every August and September as fraudsters combine AI-generated phishing with fake grants, counterfeit shops, and impersonation domains to target students, parents, and the retail brands serving them.\n<\/p>\n<\/div>\n<\/div>\n\n\n\n

The start of the academic year brings a predictable spike in fraud. Millions of families shop for laptops, uniforms, and dorm supplies. At the same time, students wait on loan payments, scholarship confirmations, and financial aid. Scammers know this calendar as well as any retailer does. They build entire campaigns around it, sending fake grant offers, cloned shopping sites, and all kinds of back-to-school scams that strike when your guard is down.<\/p>\n\n\n\n

Here, we’ll break down all the back-to-school scams making the rounds in 2026. We’ll cover phishing texts that impersonate student loan providers and fake shops that mimic real retail brands. Crucially, we’ll also explain what students, parents, and brands can do to stay ahead of them. For a closer look at how retail scams operate, you can also get our detailed guide to fake shops<\/a> right here. Let’s understand how scammers spoof legitimate retailers, and how brands and consumers fight back.<\/strong><\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

Why Scams Peak in Certain Seasons<\/h2>\n\n\n\n

Scammers follow the money. September delivers one of the biggest financial moments of the year for students and their families. Loan disbursements, scholarship payments, and back-to-school shopping all land in the same few weeks, every year. That timing creates a narrow window where urgency and confusion work in a fraudster’s favor.<\/p>\n\n\n\n

The UK government recently issued a PSA<\/a> on this exact topic, highlighting how opportunist cybercriminals target the nation’s student loan system. UK students receive close to \u00a32.6 billion in maintenance support from Student Loans Company (SLC) each September, making it a huge target for back-to-school scams. Fraudsters time their messages to arrive right alongside those payments, striking in the turmoil of a new academic year. These deceptive messages impersonate the organization and claim a payment has stalled, or that bank details need urgent updating, to push recipients into clicking before they think it through. <\/p>\n\n\n\n

The same pattern drives the retail side of back-to-school season. Families accelerate their shopping through August and September, and that surge in transaction volume gives fraudsters more cover. From that cover, they launch fake storefronts, cloned checkout pages, and phishing ads while blending into seasonal traffic.<\/p>\n\n\n\n

Back-to-School Scams: Financial Aid Fraud<\/h2>\n\n\n\n

Financial aid fraud tops the list of back-to-school scams every year, and 2026 keeps the streak going. In these attacks, fraudsters send text messages claiming the recipient qualifies for a grant worth several thousand dollars. They name a specific figure and a tight deadline to manufacture urgency. The messages typically promise no repayment and instruct the recipient to click a link to claim the funds. Security researchers flagged this pattern in the US, with hotspots in Florida, Texas, and Georgia,<\/p>\n\n\n\n

Some campaigns borrow the name of a real government program to add credibility. Others skip naming any organization at all and simply dangle free money for school. Ultimately, versions of these scams lean on the same trick. Cybercriminals pressure the recipient to act immediately, before they can verify anything.<\/p>\n\n\n\n

Government bodies on both sides of the Atlantic push the same core advice. The SLC states plainly that it will never ask students to confirm personal or financial information by email, text, or social media. It recommends logging into an official account directly rather than clicking any link in an unexpected message. New York’s Division of Consumer Protection echoes this guidance for financial aid more broadly. The organization warns that legitimate authorities never request Social Security numbers or bank details over the phone, unless the student initiated contact.<\/p>\n\n\n\n

Our Research: Fake Shops and Impersonation Domains Spike Ahead of the School Year<\/h2>\n\n\n\n

Our own data confirms what the wider industry sees each year. Across the retailers we protect, marketplace infringements rose by over 3x during the back-to-school window, compared to the daily rate for the rest of the year. That window alone, running from late May through late August, accounted for more than 50% of every infringement discovered across the full year.<\/p>\n\n\n\n

One retail brand’s numbers show just how sharp that swing looks up close. Over the course of a year, we discovered more than 1 million infringements for this single brand, worth an estimated $120.8 billion at retail value. Most of that reporting and removal activity landed right as back-to-school shopping began to ramp up.<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

The pattern holds at both scales. Whether you look across the whole industry or at a single major brand, the same months keep producing the same spike, year after year. That consistency makes the back-to-school window worth planning for in advance, rather than treating each wave of fake listings as a surprise brand protection teams have to scramble to contain.<\/p>\n\n\n\n

Concerningly enough, this trend means more than a seasonal blip. Our analysts report that overall marketplace infringement volumes continue to climb year over year, meaning each back-to-school peak rises against the year before. That trajectory makes early monitoring less of a nice-to-have and more of a necessity, since brands that wait to react are working against a threat that grows every single cycle.<\/p>\n\n\n\n

Fake Shops and Retail Impersonation Hit Back-to-School Shopping<\/h2>\n\n\n\n

Back-to-school shopping ranks as the second-largest retail spending event of the year in the US, trailing only the winter holidays. That volume makes it a prime target for fake shops and counterfeit sellers. Fraudsters build convincing clone websites that copy a retailer’s logo, product photography, and checkout flow. They often register domains with small spelling variations that shoppers barely notice at a glance.<\/p>\n\n\n\n

These fake shops cost more than the money consumers lose at checkout. Every fraudulent purchase made through a cloned site erodes trust in the real brand. It also generates chargebacks and complaints the brand never caused, and it diverts traffic and ad spend away from the legitimate retailer. Deceptive advertising compounds the damage. Scammers run ads built around emotional stories or steep, unrealistic discounts to drive impulse purchases, then disappear once the payment clears. Consumers should check a seller’s reviews from sources outside the retailer’s own site. They should treat extreme markdowns as a warning sign rather than a bargain.<\/p>\n\n\n\n

How AI Fuels Back-to-School Scams<\/h2>\n\n\n\n

Artificial intelligence now shapes both sides of back-to-school shopping. A recent consumer poll<\/a> found that 73% of parents and caregivers plan to use AI while shopping for school. They use it to compare prices, build a budget, and research products. Scammers exploit that same trend. They use AI to generate more convincing fake websites, advertisements, and phishing messages than in previous years.<\/p>\n\n\n\n

AI also works as bait, not just as a tool. Students searching for AI study assistants, homework helpers, or discounted subscriptions to popular AI platforms increasingly encounter fake offers promising premium access at a steep discount. These campaigns rely on the same urgency tactics as financial aid scams. They push for a quick click before the “deal” expires. Delivery scams follow a similar playbook. Fake shipping notifications ask recipients to confirm account details or pay a small fee to release a package that never existed.<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

Conclusions: Next Steps for Brands<\/h2>\n\n\n\n

Individual vigilance still matters most in the moment. Students and parents should treat any unexpected message about a payment, grant, or delivery with caution. They should avoid clicking embedded links and go directly to an official account or website to verify anything that looks urgent. Storing personal documents securely also cuts down exposure. So does questioning what information gets shared with schools, sports programs, or unfamiliar retailers during enrollment season.<\/p>\n\n\n\n

For brands, the back-to-school spike proves that impersonation risk doesn’t stay flat throughout the year. Fake shops, infringing domains, and social media scams cluster around known commercial moments. Retailers who rely on manual monitoring often only learn about a fraudulent site after it has already hit customers. Continuous monitoring paired with a fast takedown process makes the difference. It’s the gap between catching a fake shop in its first week and watching it run through an entire back-to-school shopping season.<\/p>\n\n\n\n

If your brand is seeing an uptick in fake shops, cloned domains, or social media impersonation this season, EBRAND can help you find and remove them before they do lasting damage. Get started with a a free takedown<\/a> to secure your threat landscape and strike back against back-to-school scammers.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Key Takeaway: Back-to-school scams surge every August and September as fraudsters combine AI-generated phishing with fake grants, counterfeit shops, and impersonation domains to target students, parents, and the retail brands serving them. The start of the academic year brings a predictable spike in fraud. Millions of families shop for laptops, uniforms, and dorm supplies. At […]<\/p>\n","protected":false},"author":4,"featured_media":56040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[837,793],"tags":[],"class_list":["post-56036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-risk-protection","category-online-brand-protection"],"yoast_head":"\nBack-to-School Scams in 2026 - EBRAND<\/title>\n<meta name=\"description\" content=\"As we return from summer holidays, remember that back-to-school scams never take time off! 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