Trademark Registry Exchange (TREx)

Effectively preventing third party registration of domains and protecting brands

The Trademark Clearinghouse has developed a new service to make brand protection for companies even simpler and more secure. The Trademark Registry Exchange (TREx) is aimed at brand owners who have already registered their brand names with the TMCH and are seeking effective protection from third party registrations throughout the sunrise phase. The TREx enables the blocking of unauthorised registrations of stored brand domains with specific nTLDs. The service goes further than just the simple notification service (Trademark Claims Service) in the general availability phase.

The procedure for protecting the company’s brand is far cheaper than defensively registering each individual domain.

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Brand protection trex

Which domains are protected?

The TREx Service is effective for all brand names which are stored with the TMCH and have exactly the same wording. If you have registered the brand “colour” with the TMCH, then you can use TREx to protect “colour” domains for certain new top level domains. TREx is offered as an overall package and currently comprises all phase 1 TLDs. Expansion with additional TLDs is planned.

Top level domains included in TREx
(Last updated June 2018)

TLDs bundle phase 1:

Frequently asked questions relating to TREx service

How long are brand domains protected by TREx?

The TREx period is one year and can be extended by a further year at any time. If brand registration with the TMCH ends before the expiry period of one year, TREx service also ends automatically.

What happens if another brand owner also has rights to the domain name?

This is known as an “override”. If the other company is the owner of an identical brand and has recorded this in TMCH, this company is also entitled to register the domain with the brand name. However, in this case, you and the relevant TMCH agent will be informed.

How does TREx differ from DPML?

TREx is similar to DPML. Both services block unauthorised domain registrations by third parties. DPML was established by Donuts and is available for 238 TLDs. TREx is offered directly by the TMCH and currently includes the TLDs shown above – i.e. other than those protected by the DPML. Ongoing expansion is planned.

How can I find out whether TLDs with my brand names can actually be protected?

Before you activate TREx for a specific domain label, TREx checks the status and releases it either as “eligible” or “not available”, for protection.
In the case of “not available”, there are two reasons why TREx does not apply:

  • A domain name has already been registered at an earlier point in time.
  • The brand name has been excluded for this TLD and is therefore not available for TREx.

But why are some domains not protected?

Following the activation of TREx for a specific brand entry, the user is informed whether the associated TLDs are systemically protected or not. In the case of “not protected”, the respective domain cannot be protected by TREx. There may be various reasons for this:

  • “Registered”: The domain was already registered before the entry into force of TREx
  • “Exempt”: This domain is generally exempt from TREx because the registry has set up other mechanisms for the brand protection (e.g. premium categorisation or verification of rights)
  • “Override”: This domain has already been registered by another company with an identifiable brand
  • “Other”: Other reasons which influence TREx service

How do you reserve the TREx service?

The TREx service can be reserved via an accredited Trademark Clearing House agent such as EBRAND services. Please contact us if you’re interested in a consultation.