Eliminate Counterfeits on Hacoo
Hacoo delivers low-price shopping with a social feed. For many brands, fakes and counterfeits show up across product listings, review photos, and social posts.
Here’s how brand owners get counterfeits and infringements removed from Hacoo.
About Hacoo
Hacoo started as a shopping platform called Saramart, bridging ecommerce markets in the East and West with its global operations hubs in Hong Kong and London. In 2024, it rebranded into Hacoo, embracing a the versatile social media side of modern ecommerce. Its November 2025 release added style circles, an outfit gallery, and one-click shopping from user posts. Brands need to right strategies in place to secure this popular and evolving landscape.
Hacoo reporting tools
Hacoo increasingly provides tools to help individuals and brands detect counterfeits and IP infringements. You can read the platform's IP policy right here.
Trademark and copyright owners can file an infringement report through Hacoo's online form. Anyone can also flag a post from inside the app, where "Infringement of intellectual property rights" is listed as a reason.
Hacoo says it stops displaying products that violate IP rights and traces them back to the supplier. It also says it can't settle disputes between third parties. A vague or incomplete report may go nowhere.
How file a report that sticks
Here's a four-step rundown for getting your brand set up. Manual reporting only goes so far against networks of fake storefronts, so if you want a hands-off approach to catching and removing infringements at scale, reach out to the EBRAND team for a free brand audit.
Proving your rights
Only the rights holder, or an agent with a power of attorney, can file a successful complaint. Brands that enforce on Hacoo need their trademark registration certificates and other IP documents to hand.
Identifying the fakes
Better evidence means more effective enforcment, so make sure you collect product IDs, links, and screenshots for every listing or post.
Submitting your actions
Next, you need to fill out every field, because missing details can get a complaint denied. Expect Hacoo to share your name and email with the account holder.
Conclusion
Hacoo should remove content after you report it, but a report only covers what you find. Counterfeit sellers reopen under new accounts and send traffic in from social posts and outside sites. To catch the whole operation, brands need Online Brand Protection solutions that work at scale.
