Many businesses still treat DNS as a checkbox — until performance issues, downtime, or hidden costs start piling up. Some providers continue to charge per zone, restrict technical capabilities, or offer minimal security features. That setup might work for basic needs — but it doesn’t meet the demands of enterprise-grade infrastructure.
Meanwhile, 81% of businesses suffered Domain Name System attacks in the last five years, revealing just how exposed outdated systems have become. In this guide, we’ll share expert advice to help you manage and improve your organization’s DNS infrastructure — from foundational tips to the latest innovations shaping modern DNS strategy.
The Importance of DNS for Modern Businesses
DNS does more than route your traffic. Without DNS, most if not all of your digital communication breaks down including your email, your online shop, and your website. This crucial infrastructure enables users to reach your services, while protecting your brand from impersonation, and helping you scale across markets.
A strong DNS setup also reinforces security by defending against hijacking, phishing, and spoofing — all while helping your brand maintain trust and availability along every step of the way.
The Risks of a Weak DNS
When teams treat DNS as a low-priority task, problems accumulate. Human error, disorganized hosting, poor documentation, and security shortcuts all weaken your defenses. Many companies still manage DNS across silos or legacy systems, with permissions registered to employees who don’t even work at the company anymore. These kinds of blind spot and inefficiencies create high-value targets for attackers, if an unintentional glitch or outage doesn’t strike first. In 2024, researchers reported over one million domains potentially vulnerable to “Sitting Duck” DNS attacks — a threat that hijacks misconfigured domains to spread malware, run phishing campaigns, or impersonate trusted businesses.
The attack existed since 2018, but weak DNS practices keep it alive and effective, as we explore here. Clearly, well-protected and forward-thinking businesses take proactive steps to optimize and upgrade their DNS.
Make Your Next DNS Improvements Hassle-Free
Domain Name Servers shouldn’t be a headache to manage — especially at scale. The right technical tools should give your team flexibility without adding complexity or risk. Look for a provider that supports a full range of DNS records and advanced configuration options — not just the basics.
DNSSEC (Domain Name System Security Extensions) adds a layer of authentication to prevent forged or manipulated DNS data, protecting users from redirection attacks. APEX Alias allows you to redirect traffic from the root of your domain to cloud services or CDN endpoints without compromising performance or compatibility. HTTPS forwarding helps enforce secure connections by automatically redirecting users from HTTP to HTTPS, supporting best practices in web security and compliance.
When you have the right infrastructure in place, your team can avoid the frustration of fragmented setups — and manage DNS with confidence and control.
Build Resilience and Speed with Global DNS
As another tip, building a resilient, global DNS supports your organization’s security and growth. As you expand across regions, customer expectations for speed, uptime, and reliability grow with you. Your DNS needs to keep pace — and Anycast technology offers a major step forward.
Anycast DNS improves performance and redundancy by routing each DNS query to the closest available server in a global network. This reduces latency, balances traffic, and helps maintain uptime — even during regional outages or high loads. Geo IP routing further enhances this setup by directing users to the most geographically relevant server based on their location, delivering a faster, more localized experience and improving global site performance.
For high-risk or high-traffic environments, dedicated Anycast takes resilience a step further by placing your domain on its own isolated infrastructure. That means:
- Isolation and security from DDoS attacks
- Technical customization
- Premium positioning
- Risk management tools
When reliability is absolutely critical, Dual Anycast adds another layer of protection. It runs two independent Anycast networks in parallel, ensuring uninterrupted service even if one network fails. This premium solution is especially well-suited to key assets like mail servers, ecommerce platforms, and login portals — where downtime simply isn’t an option.
With the right combination of Anycast architecture and Geo IP routing, your DNS infrastructure delivers faster speeds, stronger uptime, and better resilience — all while giving you greater control of your global traffic.
Stay in Control with Smart Admin Tools
Beyond the basics, modern DNS infrastructure should come with smart admin tools that help you stay agile, reduce risk, and recover quickly. Domain Name Systems can be highly technical, but the right management platform turns complexity into control — without adding unnecessary overhead. These features not only streamline your day-to-day operations but also prepare your infrastructure for long-term growth and resilience.
One essential feature is zone rollback, which lets you instantly revert to a previous configuration if a change causes issues — a simple way to undo mistakes without downtime.
Besides rollback, BIND import/export supports versatile, flexible, and well-run DNS infrastructure. The acronym refers to compatibility with the Berkeley Internet Name Domain (BIND) format, a widely used DNS configuration system. With BIND support, you can migrate zones or back up configurations easily, even across different platforms.
REST APIs give your developers and IT teams the ability to automate DNS changes and integrate DNS tasks into existing workflows or systems, saving time and reducing the chances of human error.
IP block restrictions add another layer of control by limiting access to your DNS management interface based on IP addresses. This prevents unauthorized users or regions from interacting with sensitive systems.
Single Sign-On (SSO) support improves security and usability by enabling staff to log in through trusted identity providers, reducing password fatigue and centralizing authentication across teams.
Time-based session validation (TSV) strengthens login security by enforcing session timeouts and re-authentication rules — a safeguard that minimizes exposure if credentials are compromised.
When something goes wrong — whether it’s a misconfiguration, a bad deployment, or an external issue — these tools let you act fast, maintain uptime, and keep your Domain Name System infrastructure secure and responsive.
Monitor Your Portfolio for Emerging Threats
Improving your DNS infrastructure doesn’t stop at uptime. You also need to monitor your entire portfolio, including subdomains, to detect risks like impersonation or phishing. With visibility into DNS activity, you can spot suspicious changes early, stop copycat domains, and take proactive steps to protect users and brand reputation.
Finding a solution that bridges the worlds of Corporate Domain Management and Digital Risk Protection helps your online presence stay streamlined and secure.
Conclusions: Strengthen Your DNS with Expert Support
Working with the right partner helps you implement these improvements and create DNS infrastructure that’s ready for the future. The right provider delivers sophisticated tools, ISO-certified practices, 99.999% SLAs, and fair, scalable pricing.
If you want a Domain Name System that supports growth, stops attackers, and gives your team confidence — get in touch with our experts today.
