![This image of a football / soccer stadium represents our discussion topic: online scams and brand protection at Euro 2024.](https://ebrand.com/wp-content/uploads/2024/06/Euros-Thumbnail-768x398.png)
Scalpers, Fakes, and Streams: Euro 2024’s Brand Protection Nightmares
As Germany welcomes teams and fans from around the world for Euro 2024, an untoward element seeks to undermine the fun: the football industry faces significant brand protection challenges as