Key Takeaway: Dupe culture reshapes ecommerce, and brands must protect their revenue and reputation by treating dupes and counterfeits as distinct threats that demand distinct enforcement strategies. Dupes look harmless
Key Takeaway: Cyberattacks cost businesses an average of $4.88 million per breach, yet many organizations still treat digital risk protection as an unquantifiable cost. Structured measurement frameworks like FAIR give
Key Takeaway: A major launch always triggers a wave of fraud before it triggers a wave of sales, so brands that prepare early protect both customers and revenue. Every major
Key Takeaway: Registering your trademarks is just the start of IP protection, not the be-all and end-all. An effective strategy combines traditional legal protection with active digital enforcement, because protecting
Key Takeaway: Data and reporting give brands plenty of insight, but takedowns get the work done. Strong takedown tactics help you remove phishing sites, counterfeit listings, and impersonating domains. In
Key Takeaway: Phantom squatting lets scammers register the fake web addresses that AI chatbots invent for real brands. That turns AI assistants into a tool for phishing and fraud. And
Key Takeaway: When it comes to dropshipping, the low barrier to entry introduces all kinds of risks. Counterfeit products and grey market resellers both borrow a brand’s name, and each
Key Takeaway: Modern artificial intelligence scams look way more convincing than simple phishing emails or fake websites. Brands face a new generation of threats that exploit AI to impersonate, deceive,
Key Takeaway: Most enterprise domain portfolios are plagued by blind spots and hidden risks. Troy Fuhriman, EBRAND’s Head of Domain Management for the Americas, outlines how portfolios naturally drift without
Key Takeaway: The rise of high-precision «super clones» and «super fakes» in 2026 shifts the counterfeit threat from low-grade street fraud to immediate market replacement, forcing luxury brands to protect
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