Històries de tendència

This image of the Canadian flag in front of a beautiful mountainous panorama highlights our discussion topic: counterfeiting and replicas in Canada, what brands can learn about them, and how to fight back.
How to Tackle Counterfeiting and Replicas in Canada 

Canada’s one of the world’s strongest consumer markets, with its own distinct regulations and purchasing behaviors that set it apart from its neighbours. Despite these differences, Canadian businesses face the

This image of a box being sellotaped shut highlights this piece's discussion topic: The importance of a test purchase for Online Brand Protection.
Test Purchases: The Proof Is in the Package

As all brand owners and managers know, counterfeiters constantly exploit ecommerce streams online. From fake listings on Amazon or other marketplaces to entire counterfeit webstores, scammers threaten your brand’s reputation

This image of the TikTok logo highlights our discussion topic: TikTok Shop, and the threats it poses for brands in terms of infringements, counterfeits, and ecommerce revenue.
TikTok Shop Scams: Brands Under Threat

As TikTok Shop continues its meteoric rise, brands and consumers struggle to keep up. The platform’s shopping channel launched in the US in September 2023, entering the social ecommerce scene

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