Removing fake listings from the Amazon online marketplace
The Amazon market place revolutionized ecommerce for consumers and businesses alike. However, when counterfeits and fake products populate the service, they trick users and undercut business revenue. Let’s explore the most effective method for removing fake listings from the Amazon store.
About Amazon
Everyone knows Amazon, but aligning on some key contextual details helps you understand the platform’s scale, informing your next steps to remove listings.
Founder
Jeff Bezos
Founded
July 5th, 1994
Employees
1.6 million
Headquarters
Seattle, Washington, US
Amazon takedown measures
Like many online marketplaces, this platform offer a few avenues to protect your products and remove fake listings from their platform.
Here, you can report infringements directly with Amazon.
They also provide a contact us form for sellers on their platform to report inappropriate listings and policy violations for counterfeits and infringments.
www.amazon.com/report/infringement
Thirdly, businesses find it far easier to remove listings from the platform when they register their trademarks and pending trademarks with the Amazon Brand Registry.
How to use the Amazon Brand Registry
Here's a four-step plan for using the platform's Brand Registry. Beyond that, partnering with brand protection experts helps streamline and automate your infringement actions, so reach out to the EBRAND team for a free brand audit if you’re interested.
Review
To register for Amazon’s registry, you need an accredited trademark from a list of approved national governments, or the EUIPO. Ensure your trademark is approved, and locate your trademark number before continuing.
Sign in
Next, simply sign in to your account on the marketplace, either as a seller or a vendor.
Enroll your brand
Finally, unroll your brand, using your brand name, trademark registration number, and a list of product categories.
Conclusion
The marketplace monitors and takes down certain listings from their platform, but they don't enforce against any scammers undermining your brand. For that, and for streamlined anti-counterfeiting across all relevant channels, you need Online Brand Protection.
