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This image of a man at a shopping market with a bar behind his back illustrates this discussion topic: A counterfeits definition, and what it means for brands in the fight agains counterfeiting.
A Counterfeits Definition: Insights to Protect Brands

Any counterfeits definition must include the production and sale of unauthorized replica products. Scammers design these replicas to deceive consumers and exploit brand value. From luxury handbags to electronics and even pharmaceuticals, counterfeit

This image of a box being sellotaped shut highlights this piece's discussion topic: The importance of a test purchase for Online Brand Protection.
Test Purchases: The Proof Is in the Package

As all brand owners and managers know, counterfeiters constantly exploit ecommerce streams online. From fake listings on Amazon or other marketplaces to entire counterfeit webstores, scammers threaten your brand’s reputation

This image of the TikTok logo highlights our discussion topic: TikTok Shop, and the threats it poses for brands in terms of infringements, counterfeits, and ecommerce revenue.
TikTok Shop Betrug: Die neue Gefahr für Marken

Während TikTok Shop seinen meteorischen Aufstieg fortsetzt, können Marken und Verbraucher kaum Schritt halten. Die im September 2023 in den USA gestartete Shopping-Plattform etablierte sich sofort als bedeutender Player im

This image of an interconnected black and white network of wires illustrates our discussion topic: How scammers use CDNs (content distribution networks) to launch and multiply their scams.
CDNs: How Fake Online Shopping Websites Multiply

Ecommerce brings unprecedented convenience to consumers and brands, but it also opens the door to sophisticated scams. Cybercriminals and online opportunists deploy increasingly complex campaigns to rip brands off and

This image the globe as a festive Christmas bauble underscores our discussion topic: How different cultures around the world celebrate the festive winter season.
How EBRAND Celebrates Christmas Around the World 

Around the world, humanity brightens up the cold winter months with bright, joyous celebrations. From Christmas markets in Europe to Lunar New Year preparations in Asia, shared festivities bring communities

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