Removing fake listings from the eBay store
eBay’s been a mainstay of ecommerce for decades, becoming a household name and a key outlet for many businesses online. Now, more than ever, evolving technology helps scammers increase the frequency and effectiveness of their scam campaigns, as fake listings thrive on the eBay store.
Here, we’ll learn more about the platform, and tackle fakes to protect your business.
About eBay
Here you’ll find some basic details about eBay, cementing the foundational understanding you’ll need to take action against suspicious listings.
Founder
Pierre Omidyar
Founded
September 1st, 1995
Employees
11,600
Headquarters
San Jose, California, US
IP Protection programs
To protect intellectual property on their platform, eBay provide a Verified Rights Owner (VeRO) program that supports businesses in enforcing infringements.
eBay’s VeRo program
Only verified users can report eBay listings, so businesses should register with VeRO to protect their brands. Find out more about VeRO from eBay here, or get in touch with a brand protection expert to talk you through the process.
Takedown measures
In any case, carrying out these kinds of takedown procedures manually can be a taxing and time-consuming task. Partnering with brand protection experts helps streamline and automate your infringement actions, so reach out to the EBRAND team if you’re interested.
For products
You can report a product manually, by selecting the Report policy violations button next to the product page. This button will take you to a report page, where you select the category, reason, and detailed reason, before submitting the report. Find out more from eBay here.
For sellers
Again, eBay provides a series of seller reporting tools for anyone who violates their extensive seller policies. Find an overview of eBay's rules and policies here.
For listings
Similarly, under each listing you should see a Report item button, where you can select a reason, add extra information, then send the report. You can also report items directly. However, reporting items manually can drain your resources, so many proactive businesses opt to partner with Online Brand Protection experts to enforce their brand online.
Conclusion
In any case, carrying out these kinds of takedown procedures manually can be a taxing and time-consuming task. Partnering with brand protection experts helps streamline and automate your infringement actions, so reach out to the EBRAND team if you’re interested.
