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Key Takeaway: Fake e-shops exploit brand trust to deceive consumers at scale, and the brands being impersonated often carry the reputational damage without ever knowing the scam existed. Retail therapy
Black Friday represents the most important day of the year by far for many modern businesses. Forbes reports that consumers spent almost $10 billion online during Black Friday 2023, up
Protecting your brand can be an uphill battle. Every day, businesses face rising threats from counterfeits, fake shops, domain impersonations, and phishing attacks. As artificial intelligence continues to advance, scammers
As Germany welcomes teams and fans from around the world for Euro 2024, an untoward element seeks to undermine the fun: the football industry faces significant brand protection challenges as
We all know that counterfeiting and product piracy exists online, but many of the details remain shrouded in mystery. How many are out there? How to identify them, and separate
In the digital age, as brands strive to safeguard their image and intellectual property, the demand for robust online brand protection services has soared. Unfortunately, this increased demand has also
By now, we’re all embracing 2024, and the first two months have almost flown by already. However, there’s still time to celebrate 2023, and a review of last year’s financial
The word “counterfeits” conjures images of a plasticky Rolex in a market stall, or a man opening his coat to reveal the off-brand wares within. In the superfake era, these
“She’s not dead, she’s just having an existential crisis”. This immortal line from the new Barbie movie highlights a vital thread in the film: identity, reality, and authenticity. The same
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