Key Takeaway: Brand protection covers the strategies, technologies, and enforcement actions that defend a brand’s identity online. When customers search for your product, they run into fake ads, lookalike stores,
Key Takeaway: Livestreaming represents the fastest-growing ecommerce format in the Western world, and counterfeiters exploit its ephemeral, influencer-driven mechanics in ways that manual brand protection simply isn’t built to catch.
Key Takeaway: Increasingly, scammers exploit Linktree to run counterfeit affiliate networks, routing traffic through a trusted platform to push consumers toward fake goods. Brands need to know how this works,
Key Takeaway: Brand protection tips cover a lot of ground, from monitoring your domains to recovering revenue lost to counterfeits. This guide walks through ten essential tactics that together build
Key Takeaway: WIPO’s World IP Day 2026 puts sport and intellectual property in the spotlight at the exact moment counterfeiters are gearing up to exploit the FIFA World Cup. As
Key Takeaway: While your marketing department is busy mapping out the Easter rush, someone else is at work in a dark room halfway across the world. He doesn’t need a
Over the past 16 years working in the brand protection space, one pattern I have seen play out repeatedly and consistently: senior management of leading brands underestimating the impact of
Key Takeaway: Fake e-shops exploit brand trust to deceive consumers at scale, and the brands being impersonated often carry the reputational damage without ever knowing the scam existed. Retail therapy
Key Takeaway: Counterfeiting costs brands $467 billion annually, equivalent to 2.3% of global trade, so there’s a lot to be gained from brand protection. Measurable KPIs demonstrate real value and
Key Takeaway: Brand impersonation scams proliferate on evolving channels like TikTok Ads and Instagram Threads. When platform enforcement lags behind these threats, brands must fight back. New trends mean new
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