Protecting Marketing Teams

Marketing teams

Protect your brand and boost your campaigns

Modern marketers create dynamic, multi-channel content, generating valuable inbound and outbound leads for their company. Fortunately, whether you’re campaigning on socials or launching a new landing page, there’s a digital tool to empower your efforts.

Top priorities

Boosting your reputation

Embracing new channels and markets

Compiling actionable data

Each new marketing opportunity comes with a cost, as wide-reaching campaigns attract scammers and fraudsters online. Mitigating these threats helps you achieve your marketing goals and succeed with your team.

0 % per second

A 1 second website delay to can decrease conversions by 7%.

$ 0 billion

Fraudulent content costs the ad industry over $7.2 billion per year.

0 %

For online services, 99% of consumers read reviews before spending.

EBRAND-enabled marketing goals

Help your carefully-crafted campaigns make a splash with EBRAND tools at your fingertips. Whether you’re streamlining your traffic, organizing your website assets, or ensuring no-one’s ripping off your IP, EBRAND can help.

Streamlining your websites to secure SEO

Marketing departments thrive with efficient budgets and effective web presence. Getting rid of unused domain addresses, consolidating your core pages, and standardising your website brand guidelines supports a successful marketing strategy. Going forward, it also pays to register new domains for smart marketing growth.

Ensuring PPC links lead to the right places

Scammers exploit your brand by mimicking your company’s URLs and redirecting traffic, or spoofing your landing pages to trick would-be clients. Tackling these fake websites may seem harder than simply removing a marketplace listing, but EBRAND’s team of IP lawyers deliver strategic advice and effective takedown options. The Online Brand Protection arsenal includes DMCAs, UDRPs, and Cease & Desist letters to registrants, registrars, hosts, registries, and more.

Pre-empting holes in your domain portfolio

It’s hard to attract leads, or promote content, if your website’s down. Harder still if you never registered it in the place. In busy, multi-department companies, domain registrations lapse, and malicious third-parties fill the gaps. Marketers secure their domain names from competitors, cybersquatters, and criminals with the help of EBRAND domain management.

Traffic and revenue recovery

Counterfeiters and grey market resellers steal traffic, and crucially, revenue from your brand. Undermined campaigns, leads, and revenues cause a huge headache when it comes to your marketing goals. With EBRAND solutions, marketers eliminate counterfeiters and replace fakes with legitimate offerings. Bolstering your brand helps your hard work pay off.

Exploring new markets

Branching out into new industries and new regions helps marketing teams smash their targets and put their products on the world stage. When you research these markets before launch, you’ll gather all the difference-making nuance you need to hit home with your campaign. Thorough market research supports smart growth.

Supporting brand association with webstores and resellers

Teamwork makes the dream work, and digital marketing is no exception. Companies run collaborative marketing strategies with peers and regional partners, capitalizing on your name to capture a new audience. This strategy, however powerful, requires new digital assets and careful monitoring to ensure your name’s used correctly. EBRAND solutions remove the hassle from partnership projects, supporting smooth, collaborative lead generation.

Protecting your reputation from hacks and leaks

Managing customer data assets helps marketers build personalized outreach to maximise leads. However, hackers use deceptive emails to trick you and your colleagues, resulting in expensive data leaks and damage to your brand. Combatting these phishing campaigns helps you protect your team, and empower your marketing efforts with full customer trust.

Learning who's impersonating your branded websites

If you’re marketing physical products, there’s probably someone out there counterfeiting them. Counterfeiters market and ship knock-offs across social media channels, digital marketplaces, and fraudulent websites, undermining marketing efforts and customer experiences. Tackling these criminals helps marketers curb unwarranted bad reviews and ensure the right products and the right campaigns arrive with the right consumers.

Social Network impersonation

Social media mastery produces pure marketing gold, but it’s no mean feat. New platforms and trends rise and fall, and different markets prefer different channels and different content. Worse still, fraudsters impersonate your team and your products, damaging your reputation and diverting your campaigns. By flagging, blocking, and removing these fraudsters, marketers give themselves a great chance to succeed online.

Finding effective solutions

To accomplish their marketing goals, digital teams explore EBRAND’s three inter-related solutions. Each solution delivers the technical capabilities and expert support a marketer needs to boost and protect their brand.

Websites and domains deliver fundamental tools for a digital marketer’s arsenal, whether you’re launching a new product, expanding into a new market, or stopping cybersquatters from hijacking your branding.

With EBRAND Corporate Domain Management, marketers take control of their online assets. Supporting essential website functions from PPC and SEO destinations to branded ads secures your campaigns and helps your team succeed.

Reinforce your website

Digital research builds the strongest base for effective marketing. Mapping your markets and scoping out scammers delivers all the insights you’ll need for a data-led campaign. With these capabilities, and more functions like anti-counterfeiting, revenue recovery, market share consolidation, and traffic optimization, marketers acquire all the tools they need to achieve their goals.

As a platform, EBRAND Online Brand Protection provides the digital solutions and round-the-clock support that teams need to boost their brands.

Boost your brands

Leaks, hacks, and frauds divert marketers from their expansion plans, while damaging reputations to no end. By contrast, protected businesses foster marketable consumer trust. Turning the risks of data breaches into the strong selling point of reliable security is exactly the kind of marketing goal that helps teams win over their audience.

EBRAND’s Digital Risk Protection solution paves the way for robust marketing strategies, thwarting fraudsters and protecting brands.

Reinforce your campaigns

EBRAND marketing FAQs

How do EBRAND solutions make a marketer's life easier?

EBRAND solutions support essential marketing strategies like PPC and SEO, while protecting vital channels like websites, ecommerce platforms, and social media. Consolidating your online presence fosters organic searches, as well as more efficient paid search. With tools like EBRAND’s ARGOS and XRAY in hand, marketers quickly scour websites and social media platforms for the insights they need to achieve their goals.

By nature, marketers must also collaborate with other departments to align, communicate, and get their message across. EBRAND provides the platforms for smooth collaboration, promoting Corporate Domain Management, Online Brand Protection, and Digital Risk Protection throughout the business.

Ultimately, marketers gains the tools to achieve their goals for protecting their brand and booster their business.

How do brand risks, digital threats, and domain mismanagement affect marketing teams?

When digital marketers lose their assets, they lose the ability to achieve their goals.

Losing your website means you have nowhere to direct your traffic, and all your PPC spend goes to waste. Losing your reputation undermines your hard work, and losing your customer data through breaches and hacks can even lead to litigation.

When marketers deploy the tools to solve these issues, they free up their focus to choose their own goals.

How can you find out more about these risks, and how to solve them?

Find out more about the evolving digital landscape, and how it affects your marketing priorities, in our tailored guide.

For a custom approach to your firm’s unique risks and solutions, our team of professionals are more than happy to get in touch.

Which solutions suit marketers?

As specialists, marketers might be more inclined to explore Online Brand Protection, and gather more data to fuel their campaigns.

However, digital marketing requires a broad skillset, so Digital Risk Protection and Corporate Domain Management are also well worth your time. e establish above, EBRAND’s platforms support a range of legal priorities, from compliance to strategy and enforcement.

There’s only one way to find out which solution to prioritize, and how to implement it into your company’s marketing strategy: convene with the team.

Does exploring digital solutions disrupt a marketing team's budget?

When making strategic investments and considering ROI for digital services like EBRAND’s, marketing teams evaluate the risks and the benefits either side of the argument.

Online risks escalate alongside global digitization, as scammers increasingly hijack product launches, hold websites to ransom, and dilute brand reputations for profit. Boosting and protecting your brand delivers proactive growth, and data-led strategy, allowing marketing teams to take control of their online assets. Preemptively reinforcing marketing infrastructure like website domains and online marketplaces proves far more cost effective than the price of resolving a hijack, scam, or other digital attack.

To find out more about the value you could add to your marketing team, just reach out to an EBRAND expert.