Marketing teams
Protect your brand and boost your campaigns
Modern marketers create dynamic, multi-channel content, generating valuable inbound and outbound leads for their company. Fortunately, whether you’re campaigning on socials or launching a new ecommerce landing page, there’s a digital tool to empower your efforts.
Top priorities
Boosting your reputation
Embracing new channels and markets
Compiling actionable data
Each new marketing opportunity comes with a cost, as wide-reaching campaigns attract scammers and fraudsters online. Mitigating these threats helps you achieve your marketing goals and succeed with your team.
A 1 second website delay to can decrease conversions by 7%.
Fraudulent content costs the ad industry over $7.2 billion per year.
In ecommerce, 99% of consumers read reviews before spending.
EBRAND-enabled marketing goals
Help your carefully-crafted campaigns make a splash with EBRAND tools at your fingertips. Whether you’re streamlining your traffic, organizing your website assets, or ensuring no-one’s ripping off your IP, EBRAND can help.
Counterfeiters and grey market resellers steal traffic, and crucially, revenue from your brand. Undermined campaigns, leads, and revenues cause a huge headache when it comes to your marketing goals. Unauthorized sellers and fake listings across ecommerce channels drive customers away from your legitimate offerings, disrupting your ROI and making it harder to measure what your campaigns actually deliver. With EBRAND solutions, marketers eliminate counterfeiters and replace fakes with legitimate offerings. Bolstering your brand helps your hard work pay off.
Teamwork makes the dream work, and digital marketing is no exception.
When regional partners and third-party sellers capitalize on your brand to drive sales, inconsistent messaging, unauthorized listings, and misuse of your assets can quietly erode the trust you’ve built with customers. Protecting your revenue means protecting how your brand shows up across every ecommerce channel, not just your own.
EBRAND solutions give marketing teams full visibility over how partners and resellers are representing your brand online. This means catching unauthorized use, rogue listings, and off-brand activity before it damages conversions or cuts into your bottom line. Keep your channel partners aligned, your assets controlled, and your revenue where it belongs.
Your brand’s reputation is only as strong as the data behind it. Hackers use deceptive emails to target you and your colleagues, and the fallout goes beyond an IT problem. Exposed customer data breaks trust and hits your marketing efforts directly. IP leaks and breaches can compromise the very assets your team relies on to build personalized outreach and drive leads.
EBRAND solutions help marketing teams stay ahead of phishing campaigns and breach attempts, protecting your customer data, your brand integrity, and the trust you’ve worked hard to earn. Because the best marketing starts with a secure foundation.
Learn more about our IP leak and breach protection services.
Finding effective solutions
To accomplish their marketing goals, digital teams explore EBRAND’s three inter-related solutions. Each solution delivers the technical capabilities and expert support a marketer needs to boost and protect their brand.
Websites and domains deliver fundamental tools for a digital marketer’s arsenal, whether you’re launching a new product, expanding into a new market, or stopping cybersquatters from hijacking your branding.
With EBRAND Corporate Domain Management, marketers take control of their online assets. Supporting essential website functions from PPC and SEO destinations to branded ads secures your campaigns and helps your team succeed.
Digital research builds the strongest base for effective marketing. Mapping your markets and scoping out scammers delivers all the insights you’ll need for a data-led campaign. With these capabilities, and more functions like anti-counterfeiting, revenue recovery, market share consolidation, and traffic optimization, marketers acquire all the tools they need to achieve their goals.
As a platform, EBRAND Online Brand Protection provides the digital solutions and round-the-clock support that teams need to boost their brands.
Leaks, hacks, and frauds divert marketers from their expansion plans, while damaging reputations to no end. By contrast, protected businesses foster marketable consumer trust. Turning the risks of data breaches into the strong selling point of reliable security is exactly the kind of marketing goal that helps teams win over their audience.
EBRAND’s Digital Risk Protection solution paves the way for robust marketing strategies, thwarting fraudsters and protecting brands.
Marketing FAQs
EBRAND solutions support essential marketing strategies like PPC and SEO, while protecting vital channels like websites, ecommerce platforms, and social media. Consolidating your online presence fosters organic searches, as well as more efficient paid search. With tools like EBRAND’s ARGOS and XRAY in hand, marketers quickly scour websites and social media platforms for the insights they need to achieve their goals.
By nature, marketers must also collaborate with other departments to align, communicate, and get their message across. EBRAND provides the platforms for smooth collaboration, promoting Corporate Domain Management, Online Brand Protection, and Digital Risk Protection throughout the business.
Ultimately, marketers gains the tools to achieve their goals for protecting their brand and booster their business.
When digital marketers lose their assets, they lose the ability to achieve their goals.
Losing your website means you have nowhere to direct your traffic, and all your PPC spend goes to waste. Losing your reputation undermines your hard work, and losing your customer data through breaches and hacks can even lead to litigation.
When marketers deploy the tools to solve these issues, they free up their focus to choose their own goals.
Find out more about the evolving digital landscape, and how it affects your marketing priorities, in our tailored guide.
For a custom approach to your firm’s unique risks and solutions, our team of professionals are more than happy to get in touch.
As specialists, marketers might be more inclined to explore Online Brand Protection, and gather more data to fuel their campaigns.
However, digital marketing requires a broad skillset, so Digital Risk Protection and Corporate Domain Management are also well worth your time. e establish above, EBRAND’s platforms support a range of legal priorities, from compliance to strategy and enforcement.
There’s only one way to find out which solution to prioritize, and how to implement it into your company’s marketing strategy: convene with the team.
When making strategic investments and considering ROI for digital services like EBRAND’s, marketing teams evaluate the risks and the benefits either side of the argument.
Online risks escalate alongside global digitization, as scammers increasingly hijack product launches, hold websites to ransom, and dilute brand reputations for profit. Boosting and protecting your brand delivers proactive growth, and data-led strategy, allowing marketing teams to take control of their online assets. Preemptively reinforcing marketing infrastructure like website domains and online marketplaces proves far more cost effective than the price of resolving a hijack, scam, or other digital attack.
To find out more about the value you could add to your marketing team, just reach out to an EBRAND expert.
