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This image of a man at a shopping market with a bar behind his back illustrates this discussion topic: A counterfeits definition, and what it means for brands in the fight agains counterfeiting.
A Counterfeits Definition: Insights to Protect Brands

Any counterfeits definition must include the production and sale of unauthorized replica products. Scammers design these replicas to deceive consumers and exploit brand value. From luxury handbags to electronics and even pharmaceuticals, counterfeit

This image of a box being sellotaped shut highlights this piece's discussion topic: The importance of a test purchase for Online Brand Protection.
Test Purchases: The Proof Is in the Package

As all brand owners and managers know, counterfeiters constantly exploit ecommerce streams online. From fake listings on Amazon or other marketplaces to entire counterfeit webstores, scammers threaten your brand’s reputation

This image of the TikTok logo highlights our discussion topic: TikTok Shop, and the threats it poses for brands in terms of infringements, counterfeits, and ecommerce revenue.
TikTok Shop Scams: Brands Under Threat

As TikTok Shop continues its meteoric rise, brands and consumers struggle to keep up. The platform’s shopping channel launched in the US in September 2023, entering the social ecommerce scene

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