Key Takeaway: Counterfeiting costs brands $467 billion annually, equivalent to 2.3% of global trade, so there’s a lot to be gained from brand protection. Measurable KPIs demonstrate real value and
As all brand owners and managers know, counterfeiters constantly exploit ecommerce streams online. From fake listings on Amazon or other marketplaces to entire counterfeit webstores, scammers threaten your brand’s reputation
Ecommerce helps business thrive in new markets around the world, but it also opens the door to organized crime online. Counterfeiters turn the positives of modern commerce on their head,
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