The consumer goods industry

Boosting and protecting consumer goods brands

Consumer goods brands build strong relationships with their clients, thriving over fast consumption cycles on an international scale. Success in this industry relies on great reputations and effective delivery, but threats online put trust, revenue, and consumer wellbeing at risk.

Top priorities

Relationships and reputations
International ecommerce
Customer data

Criminals develop new tactics to trick, extort, and exploit consumer goods brands for their own gain by the minute. With customer safety, brand integrity, and the company’s survival on the line, the stakes couldn’t be higher.

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Over 80% of consumer stop shopping at a business immediately after a breach.

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Counterfeiting costs consumer goods industries over $600 billion every year.

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Half of all cyberattack victims in the consumer goods industry faced extortion.

Threats to the industry

Ecommerce helps the consumer goods industry thrive, and economists project global expansion to $8.5 trillion a year by 2025. While growth benefits companies and their customers alike, it also draws attention from digital scammers. Firms therefore require robust tools to fight hijacking, counterfeiting, and phishing attacks online.

Websites connect brands with consumers, but running a domain is no mean feat.

Consumer goods companies face similar threats, particularly in new and expanding markets. When websites lack management and security, they suffer expensive hacks and losses.

From undermining profits, to endangering kids, counterfeits wreak havoc on brands and consumers alike.

When counterfeiters thrive, ecommerce diffusion cuts into a market share, funds criminals, and capsizes customer experience. Unprotected brands face bad reviews, falling revenues, and criminal expansion.

Phishers strike during moments of transition, expansion, and communication, turning innovation into disasters. For consumer goods brands, it’s not just money on the line: it’s also customer PII (Personally Identifiable Information).

Hackers profit from consumer data, breaching everything from card details to sexual orientation information for their own gain. Data leaks jeopardize livelihoods and decimate brand reputation.

Achieving your consumer goods goals

As consumer goods companies expand across ecommerce platforms, their unique industry priorities require specialized technical goals. Achieve the following objectives and deliver the goods for your consumer brand with the EBRAND suite.

Hackers exploit the consumer goods industry’s broad consumerbase and rapid ecommerce cycles by hijacking domains and hacking DNS servers. These tactics redirect would-be shoppers, steal cash and data, and undermine brands. Well-equipped brands tackle these hacks with DNSSEC, registry locks, and domain security services.

Discover the next industry trend.

Strategic website ownership helps consumer goods companies capitalize on different regions, launch new products, and make the most of M&As. With website monitoring and efficient registration tactics, you’ll identify gaps in your portfolio and ensure your traffic heads straight to your pages.

Maintaining a consistent online presence helps brands deliver familiarity, reassurance, and convenience to their customers. However, many consumer firms rely on complex, convoluted domain organization. Consolidating your registry, DNS, and management helps streamline and optimize your digital assets.

Legislators enforce tight compliance over digital security, particularly for customer-centric industries like consumer goods. However, the quantity of evolving technical assets, resources, and certificates makes it hard to keep up. With EBRAND, decision-makers receive expert guidance and a single source of truth for their digital compliance.

Counterfeiters persist across accounts, platforms, and regions, scamming consumers and then disappearing. To protect their brands, and their customers, consumer goods company harness automated takedown solutions, scraping and weaponizing ecommerce channels and removing the threat.

Counterfeits aren’t the only brand risk that consumer brands must tackle. Rogue actors also infringe on trademarks, copyrights, patents, designs, copy, imagery, and any other asset they can get their hands on. Stamping out infringements with Online Brand Protection platforms helps consumer brands enforce their IP.

The grey market exploits consumer brands, illegally distributing goods to evade regulations, undercut margins, and profit from regional price points. Companies deploy solutions like Online Brand Protection to control distribution, analyzing global consumption and authorizing legitimate resellers.
Knowledge is power, and market intelligence helps consumer brands capitalize on demand and meet customer needs. Analytical tools help firms anticipate trends, launch new products, and celebrate their success.
Phishing undermines the bedrock of successful brands: customer trust. Eliminating phishing emails at the server, before they reach consumer inboxes, reinforces this bedrock, protecting customers and brands alike. Well-protected brands deploy Digital Risk Protection tools to combat phishing at the source.
Sales and marketing fails when fraudsters hijack revenue with fake stores and listings online. These scams jeopardize brands and their customers by breaching valuable data and spreading malware in your name. Using Digital Risk Protection, brands hunt for fake websites and take them down.
On the dark web, cybercriminals dish out phish kits, plot against brand weaknesses, and hawk stolen data to the highest bidder. Dark web analysis thereby supports threat interception and breach resolution, delivering the digital security necessary to protect consumer brands.

Managing your reseller network helps you capitalize on expanded markets, maintain brand consistency, and handle any rogue partners. With EBRAND services, consumer goods brands control their domain authorizations, and search and identify anomalies in branding and IP rights.

Finding effective solutions

EBRAND delivers three complementary digital services for tackling risks in the consumer goods industry and enabling your team to conquer their objectives.

Maximize your security against DDoS attacks, website hijacking, and domain encroachment with EBRAND’s Corporate Domain Management platform.

By equipping yourself with the correct tools to secure your websites, you’ll renew and expand your IP, while tackling malicious actors over 1,800+ extensions. Expert registrars deliver the 24/7 support you need to reinforce your assets.inform your team.

Take matters into your own hands with Online Brand Protection. Empower your team with the proper platform for searching, flagging, and taking down counterfeiters using EBRAND’s ARGOS solution. Once you tackle counterfeiters and other brand risks, you enforce your rights online.

ARGOS delivers teams of IP lawyers and data analysts to boost and protect your brand across marketplaces, webstores, websites, social networks, and darknet channels.

Stop these risks at the source with Digital Risk Protection, to protect your staff, customers, and margins. Take control of digital risks, and discover which assets are under attack.

With EBRAND’s XRAY platform, you’ll scour the internet for potential threats and intercept them before they cost your company. With a threat take-down success rate of 99.8% and blocklisting in a matter of seconds, XRAY tools keep your team protected.

Customer goods FAQs

Consumer goods companies gain the digital tools to fight existing threats to their brand, their customer base, their market share, their data, and their revenue. Crucially, they also gain the insights and the support to develop a practical, effective digital strategy going forward.
Consumer goods brands sell consumable products to customers in different regions through online channels. The consumable quality makes them vulnerable to counterfeiting. The digital dimension to their ecommerce makes them vulnerable to hacks, phishing, and hijacks. Similarly, their internationalism, and the necessity to maintain a presence across different markets, makes them vulnerable to domain infringement and website hosting issues.

Find out more about the evolving threats that consumer goods brands face online on our industry blog, or our dedicated Digital Risk Protection solutions page.

If you want a free risk evaluation, our team of experts are more than happy to pencil you in.

Get in touch

Far less than it costs to buy back infringing domains from third parties, or take down unlicensed web stores illegally shipping your wares.

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