Manufacturing and automotive

Like all modern sectors, manufacturers need effective domains. Domain assets underpin email servers and website infrastructure, fulfilling manufacturing needs as diverse as friendly check-ins and production updates, to multi-million-Euro international supply deals.

Speaking of internationalism, manufacturers make the most of international supply and demand, requiring regional websites to meet their diverse customerbase. As a Supply Chain Management (SCM) or Warehouse Management System (WMS) optimizes logistics, Corporate Domain Management optimizes ecommerce infrastructure, helping products flow around the world.

EBRAND experts work closely with your team to prevent any dropped domains, and ensure you monitor and acquire any website you need to support expansion and resist infringement to key new markets.

Structuring your domain assets therefore boosts and protects your communication, branding, presence, and revenue.

Manufacturers also thrive with repeating reseller channels and close customer relationships, founded on trust and professionalism. EBRAND services cement these foundations by boosting your domain security. Tools like DNSSEC, registry locks, and SSL certificate management fend off DNS attacks, hijacks, and cache poisoning. Reinforcing digital security deters cyberattacker and reassures your colleagues, partners, and clients, honing an edge over your competitors.

In summary, Corporate Domain Management empowers manufacturing industry leaders by optimizing domain portfolios, streamlining ecommerce, and enhancing security compliance. Ensuring peak performance from digital infrastructure, as well as your hardware equipment, helps manufacturing experts build success.

Counterfeit parts plague the automotive industry. Studies show that 1/10 auto parts could be counterfeited, raising huge concerns for consumers, suppliers, and manufacturers alike: in 2016, a household-name car manufacturer recalled 1 million vehicles due to counterfeit airbags, following similar recalls and accidents from other manufacturers involving crucial components like brake pads and gear boxes. Fundamental safety equipment makes the difference between life and death, along with millions of units of product and hundreds of millions in losses.

Manufacturers therefore massively benefit from anti-counterfeiting solutions, which form just one of the many platform areas that Online Brand Protection delivers. EBRAND’s ARGOS platform lets firms search for their products and product listings across marketplaces, webstores, websites, and social media listing. Identifying, monitoring, flagging, and removing suspicious listings keeps end-users, and the brand itself, safe from counterfeiting.

Legitimate sales channels also provide significant portions of a manufacturer’s business. EBRAND’s ARGOS helps business leaders verify their partners and eliminate fraudsters and impersonators, streamlining their online brand.

Beyond these key ecommerce areas, Online Brand Protection also supports key manufacturing use cases, including:

• Digital brand strategy
• IP infringement action
• Patent theft enforcement
• Market expansion
• Traffic redirection

And more!

To understand your firm’s presence online, and improve it for the better, get in touch with your future EBRAND Online Brand Protection Partner right here.

The manufacturing industry ranked number 1 for cyberattacks in 2021, dethroning financial services as cybercrime’s top target. Criminals see the sector as a soft, valuable target that focuses more on hardware and physical products than tech-savvy specialists in banking or IT. When manufacturers fail to prevent digital risks, they prove these attackers right.

The sector proves especially susceptible to phishing attacks that spread malware throughout their supply lines. Malware and ransomware targets internet-enabled infrastructure like Operational Technology (OT) and the Internet of Things (IoT), decimating productivity and putting valuable relationships, finances, and data at risk.

Well-prepared manufacturers mitigate these risks, deploying Digital Risk Protection technology to anticipate threats, disarm attackers, and reinforce defences. EBRAND’s X-RAY platform lets business leaders scan across channels and attack vectors, enhancing threat detection and prioritization with smart scrapers and AI-powered algorithm. Combining powerful takedown tools with technical consultancy and legal advice wherever necessary, X-RAY helps manufacturers turn the tide of digital risks.

Building security, data, and digital compliance, scanning threats from LinkedIn to the dark web, Digital Risk Protection helps manufacturers turn weaknesses into strengths online.

Both of these issues wreak havoc on manufacturing companies, one from an Online Brand Protection perspective, and the other in terms of Digital Risk Protection.

While manufacturers rely heavily on physical products rather than virtual assets, they’re still heavily targeted by phishing attacks and other cyber scams. Reports show that the average cost of a cyberattack in the manufacturing industry increased from $4.24 million in 2021 to $4.47 million in 2022, and the consequences reach far beyond finances. Data breaches and phishing attacks undermine a brand’s reputation, disrupting supplier relationships, sales partnerships, and customer loyalty. Design leaks and customer data breaches ultimately undermine revenue, allowing competitors to elbow their way into the lead.

However, counterfeited engineering parts put lives on the line. Counterfeiters circumvent safety standards and legal regulations, jeopardizing consumers, families, and the general public at large. Moreover, counterfeiting costs the engineering industry billions of dollars every year, taking into account lost revenue, recalls, transportation, fees, and reputational damage.

While specific counterfeit injury and recall cases might edge this debate towards Online Brand Protection, the risk and value of each issue depends on your unique priorities. You can settle the debate in a quick chat with our EBRAND experts.

Business leaders in the manufacturing space thrive in the fine margins, optimizing workflows, innovating lean manufacturing, and pioneering the kinds of precision measurements required to succeed.

This same meticulous measurement applies to working out whether digital services pay off for your business. No matter the industry, companies typically set success criteria with the help of their account manager, and measure these criteria as their relationship with EBRAND develops.

Other measurement strategies like cost-benefit analysis help highlight the costs inherent in domain, branding, or digital threat mismanagement, and the resultant ROI from EBRAND services. On the Corporate domain side, for example, the automotive industry offers plenty of instances of expensive, time-consuming website takeover.

Elon Musk famously spent $11 million on Tesla.com, and such high profile manufacturing domains show the importance of pre-emptive investment and strategic digital asset management.

Regardless of your metrics, smart spending pays off, and EBRAND services unlock ROI opportunities for any manufacturer. Set KPIs and build a success plan for free with our team, and we’ll be happy to help.