What have search engines, football clubs, and the royal families all got in common? Not much, except they’ve all been the victims of domain squatting. And they’re not alone. Opportunists
As ICANN prepares to launch the long-awaited next round of new gTLD applications, the release of its Draft Applicant Guidebook (AGB) marks a pivotal milestone for brands, communities, and other
Every business needs domain names and trademarks to compete online. Whether you’re an SME breaking into new markets, or global enterprise launching a new products, these assets ensure you reach
Picture a customer entering their payment details on your website. Their credit card number, name, and address travel across the internet in plain text, just waiting for a hacker to
Modern businesses grow like trees—expanding into new markets, launching new products, and building layers of digital infrastructure over time. Each ring in the trunk represents another phase of growth, another
Many businesses still treat DNS as a checkbox — until performance issues, downtime, or hidden costs start piling up. Some providers continue to charge per zone, restrict technical capabilities, or
While cyberattacks get more complex with each campaign, one trend remains clear: there are more of them, and they cost businesses more each time they strike. The rise of AI ushers
So often, companies invest in firewalls and endpoint security while neglecting their most exposed asset: domain names. Cybercriminals exploit this oversight, using domains as launchpads for phishing campaigns, brand impersonation,
When markets tighten and headwinds pick up, many businesses instinctively hit the brakes. It’s understandable – uncertainty can make even the boldest leaders cautious when it comes to protecting brands.
Domain names form the beating heart of online business and brand identity. Unfortunately, cybercriminals prioritize these assets as a prime target for fraud, impersonation, and phishing scams. In 2024 alone,
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