Key takeaways Fake TikTok accounts cause impersonation, scams, and brand damage. Users should promptly report impersonation or fraudulent activity through TikTok’s reporting tools and monitor outcomes. Leveraging proactive digital risk
As TikTok Shop continues its meteoric rise, brands and consumers struggle to keep up. The platform’s shopping channel launched in the US in September 2023, entering the social ecommerce scene
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