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This image of a box being sellotaped shut highlights this piece's discussion topic: The importance of a test purchase for Online Brand Protection.
Test Purchases: The Proof Is in the Package

As all brand owners and managers know, counterfeiters constantly exploit ecommerce streams online. From fake listings on Amazon or other marketplaces to entire counterfeit webstores, scammers threaten your brand’s reputation

This image of the TikTok logo highlights our discussion topic: TikTok Shop, and the threats it poses for brands in terms of infringements, counterfeits, and ecommerce revenue.
TikTok Shop Scams: Brands Under Threat

As TikTok Shop continues its meteoric rise, brands and consumers struggle to keep up. The platform’s shopping channel launched in the US in September 2023, entering the social ecommerce scene

This image of an interconnected black and white network of wires illustrates our discussion topic: How scammers use CDNs (content distribution networks) to launch and multiply their scams.
CDNs: How Fake Online Shopping Websites Multiply

Ecommerce brings unprecedented convenience to consumers and brands, but it also opens the door to sophisticated scams. Cybercriminals and online opportunists deploy increasingly complex campaigns to rip brands off and

This image of a person's hand at a computer about to Google something illustrates our post's dicussion topic on how to remove google search results, and other brand protection tactics.
How to Remove Google Search Results 

Imagine searching your company’s name on Google, only to find shopping pages hosted on unfamiliar domains, blogs you didn’t authorize, or even fake login pages that almost tricked you into

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