This image of the Danish flag highlights this discussion's topic: the state of scams in Denmark report.

Online Scams in Denmark: New Report Reveals the Latest Trends 

Understanding the latest trends in scams delivers vital insights for you and your business. Whether you’re based in Denmark or not, learning about specific threat landscapes paints a broader picture of emerging trends. Exploring modern scam tactics, consumer behavior, and technical innovations provides the perspectives you need to future-proof your defensive strategies. 

This image of the Copenhagen highlights this discussion's topic: the state of scams in Denmark report.

Here, we’ll unpack a new report from the Global Anti-Scam Alliance (GASA), delivering front-line insights as consumers and businesses navigate the murky world of online scams.  

Unpacking the Report 

In their latest report, “The State of Scams in Denmark 2024“, GASA provides comprehensive insights into the scam landscape across Denmark. This report features expert interviews, statistics, and insights from Danish anti-scam professionals and business leaders. Notably, the report also includes contributions from, the Danish registry who co-launched the scam-checking platform tjekpå with EBRAND Denmark and ScamAdviser. The collaboration with organizations like the Global Anti-Scam Alliance underscores the importance of collective efforts in combating scams and protecting businesses and consumers alike.  

The Financial Impact of Scams in Denmark 

Scams in Denmark inflict significant financial losses on individuals and businesses, wreaking a knock-on impact on the national economic landscape. According to recent statistics, scams amount to a staggering US$2.82 billion (19.4 billion DKK) throughout the nation. This substantial financial impact underscores the urgency for businesses to bolster their defenses against scams and invest in robust prevention measures.  

Moreover, a concerning 19% of individuals approached by scammers end up losing money, with the average amount lost being US$3,067. These figures highlight the significant financial risks posed by scams and emphasize the need for heightened vigilance and preventive measures.  

The Emotional and Social Impact of Scams in Denmark 

Beyond the financial ramifications, scams in Denmark also exact a severe emotional and social toll on their victims. GASA’s statistics reveal that a staggering 38% of scam victims experience a profound emotional impact following their victimization. The psychological distress and feelings of betrayal can inflict a deep, long-lasting impact on those they affect.  

This image of someone in emotional distress highlights this discussion's topic: the state of scams in Denmark report.

Ultimately, the impact also contributes to a 47% decrease in internet trust among Danes. Businesses struggle uphill making an impact on distrustful consumers, as scammers scatter hard-earned reputations to the wind. In the words of Jorij Abraham, Global Anti-Scam Alliance Managing Director: 

“We simply need to keep growing the defensive network to protect consumers and unite the various stakeholders in each industry. Law enforcement and government agencies must intensify their domestic and international collaborations. Financial institutions and cybersecurity firms must invest in AI and machine learning for real-time fraud detection and prevention. We also need more accessible and visible reporting channels, coupled with public campaigns that encourage reporting scams. Together, these strategies can fortify Denmark’s defenses against scams, reducing their prevalence and mitigating their impact on the country’s digital landscape and its citizens’ financial security.” 

As Jorji underlines, GASA’s report shows that scammers leverage next-generation technology, exploiting vulnerabilities in digital platforms to defraud individuals and organizations. Beyond the initial financial impact, as scammers divert legitimate revenue streams, organizations and authorities also grapple with unexpected consequences and vicious cycles across consumer markets.  

Taking a broader look at the points and statistics GASA’s report raises, readers can ascertain some general trends in Denmark’s scam landscape. Broadly, scams are on the rise. The statistics show that 41% of Danes experienced an increase in scam encounters in the last 12 months.  

Facebook and Gmail emerged as the primary recorded attack channels for attacks across Denmark. Clearly, scammers use social media impersonation and email phishing attacks to launch their campaigns. Despite targets and authorities stopping the majority of scams (60%), the financial losses from scam attacks increased by 150% between H2 2022 and H1 2023. This increase highlights the value of anti-scam activity. It also paints a concerning picture of the threat landscape’s wider potential to wreak financial havoc on its victims.  

Experts at EBRAND Denmark help make sense of these issues, as their experience with the Scandinavian market provides first-hand evidence for new threat trends, and how to solve them. Marianne Lind-Winther, the MD of EBRAND Denmark, states that “this report’s findings resonate with the challenges our clients encounter in the Danish market and beyond. Scams affect Danish businesses and consumers, as new tactics and AI-powered campaigns take effect. Online, consumers struggle to report scams or hold cybercriminals accountable, so brands and business leaders must take the initiative when detecting and eliminating digital threats. Ultimately, future-proof solutions and hard-earned experience help us defeat the next wave of scams.” 

The trends that GASA’s report outlines pose significant challenges for authorities and cybersecurity experts alike. Clearly, complex attacks require comprehensive solutions, and organizations must pool tools and expertise to fight back against evolving cyberattacks.  

Conclusions: Collaborate to Tackle Scams in Denmark and Beyond 

In conclusion, combating scams in Denmark and beyond requires a collaborative, proactive, and persevering combination of insights and action. Organizations must stand together to make a difference in the scam landscape revealed by GASA’s report.   

This image of two office workers high-fiving highlights this discussion's topic: the state of scams in Denmark report.

With that in mind, solutions like Digital Risk Protection help businesses embrace emerging trends while safeguarding their assets and reputations. Find out more about in our custom guide, or get in touch for a free audit right here.  

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