This image of a bauble in the snow with a stencil of a globe on it highlights this article's main topic: global issues at Christmas, specifically the international impact of counterfeits.

Spreading holiday season cheer responsibly – Unwrapping the impact of counterfeit gifts

In the glittering landscape of holiday shopping and online commerce, the fight against counterfeit goods has transformed into a mission that extends far beyond brand protection and protecting online revenues. There is a documented but generally unknown association between counterfeit goods and transnational organized crime funding even terrorism groups. During the festive season of giving and goodwill, the issue of counterfeit goods serves as a poignant reminder about the impacts of our choices. As consumers, we not only contribute to the joy of gift-giving, but to the well-being of societies worldwide.

The criminal connection and global economic impacts

In the pursuit of the cheapest holiday deals, professional cybercriminals capitalizing on counterfeit goods often get overlooked. The counterfeit problem plays a pivotal role in a trade. Beyond the staggering $250 billion annually, counterfeiters wreak a huge socio-economic toll on the world. Consumers must consider this broader economic impact as we carefully plan our gift lists. As we’ll discuss, counterfeiting drains resources and tax revenues, and a inflicts a significant burden on societies.

This image of a computer with gifts emerging highlights the Christmassy, festive ecommerce angle of our counterfeits discussion.

Beyond just the money: the social consequences

The holiday season, a time for joy and celebration, becomes bittersweet when we recognize that the trade in counterfeit goods is often entwined with criminal enterprises involved in that frequently use child labor and hazardous production processes, that have no regard for safety or sustainability standards. Apart from the dazzle of decorations and festive lights, our choices as consumers can either support these nefarious activities or contribute to the greater good.

Health hazards of counterfeits

Consider the gifts we select for our loved ones. Beyond the allure of aesthetics, a more profound concern emerges – the risks posed by counterfeit cosmetics and luxury goods. In our pursuit of the perfect present, let’s be mindful of the potential consequences hiding beneath the wrapping paper. By opting for authentic, high-quality products, you invest in the joy of your recipients, while also contributing to a safer, more genuine global community, free from the pitfalls of substandard and counterfeit luxury items.

Counterfeit cosmetics and luxury goods can lead to severe health effects, ranging from skin rashes and allergies to more serious complications. The deceptive ingredients used in these knock-off products may trigger adverse reactions. These cause discomfort, and in extreme cases, pose significant health risks. This danger is obvious and most dramatic when it comes to counterfeit medicine. By choosing authentic items, we not only prioritize the well-being of our loved ones but also promote a marketplace that values safety and authenticity.

Economic impact and employment challenges

As we enjoy the holiday spirit, it’s crucial to acknowledge that the economic impact of counterfeiting extends beyond immediate financial losses. Counterfeiting drains the global economy, impacting tax revenues, employment, and public resources. Our thoughtful choices can help preserve jobs, and support legitimate businesses. Crucially, they also ensure that our festivities contribute positively to the well-being of societies.

The impact of counterfeits on luxury and fashion goods

Luxury and fashion goods, being Christmas present favorites, carry a unique significance. The allure of these items lies not just in their quality but in their craftsmanship. Those who create them pour dedication into their craft, above and beyond your average product. Opting for counterfeit luxuries harms the recipient, who may unknowingly receive an inferior product. However, it also inflicts damage on the artisans and designers who painstakingly crafted the authentic pieces.

This image of Santa on his computer in his workshop highlights the role of digital counterfeits in Christmas shopping and festive ecommerce.

Over the past weeks, we have posted various articles highlighting aspects of the dynamic counterfeit and online scam space. These included the following:

  1. The rise of superfakes: Skillful scammers make high-quality counterfeits increasingly hard to distinguish in person, let alone online. The EUIPO’s Fake Star Operation coordinated more than €87 million of counterfeit garment seizures between March and December 2022. Beyond that, imagine how many slip through the net.
  2. Combatting fake shopping websites: Fake shopping websites are soaring, as scammers stand between shoppers and brands online. With consumers hungry for deals and cybercriminals unlocking unprecedented scamming tools and techniques, caution isn’t enough. We need new strategies to fight back against fake shops.
  3. Comprehensive feature our team supported on France Télévision about fighting counterfeits: We documented how technology, powered by AI and expert legal teams, as provided by EBRAND, swiftly detects and removes counterfeit product listings. Our ARGOS solution conducts this vital work with a single click, ensuring the protection of brands and consumers.

As we immerse ourselves in the festive season, our awareness, coupled with responsible choices, can contribute to building a safer, more ethical world. By understanding the global impact of counterfeit trade, we empower ourselves to be agents of positive change.

Spreading festive cheer responsibly 

This holiday season, let’s turn our gift-giving into an act of kindness that resonates globally. As we select presents, choose quality over quantity. Opt for genuine products. Ultimately, they bring joy, and also support legitimate businesses, preserve jobs, and contribute to the well-being of communities worldwide. The act of giving becomes even more meaningful when it aligns with values of authenticity, craftsmanship, and ethical consumerism.

The ripple effect of our choices extends far beyond the holiday season. Currently, only two groups can effectively limit the negative impact of counterfeits: brand owners that take policing and countering infringements up actively and make it a core part of their online strategy, and consumers, that are extra vigilant and select originals over cheap fakes. By spreading cheer responsibly, we actively combat the damage by counterfeit trade. We also help create a world where the joy of giving is not tarnished by unintended consequences.

Let’s embrace the true spirit of the season. Together, we can work towards compassion, responsibility, and making a positive impact on the lives of fellow humans and communities globally.

Trending Stories

Get in touch

Our experts are ready to provide you with a customized solution. Fill out the contact sheet to connect with us.


Client login

Welcome to the client login portal, where EBRAND users access their solution platforms. Select your solution below:

Not an EBRAND client yet? Sign up
Discover more on our Solutions pages