![This image of a bauble in the snow with a stencil of a globe on it highlights this article's main topic: global issues at Christmas, specifically the international impact of counterfeits.](https://ebrand.com/wp-content/uploads/2023/12/Stefan-Christmas-Thumbnail-768x398.png)
Spreading holiday season cheer responsibly – Unwrapping the impact of counterfeit gifts
In the glittering landscape of holiday shopping and online commerce, the fight against counterfeit goods has transformed into a mission that extends far beyond brand protection and protecting online revenues.